Alma Alfon, Sales Manager

Alma Alfon

Sales Manager

Jumeirah Beach Hotel

Location
United Arab Emirates
Education
Bachelor's degree, Hotel and Restaurant Administration
Experience
12 years, 5 Months

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Work Experience

Total years of experience :12 years, 5 Months

Sales Manager at Jumeirah Beach Hotel
  • United Arab Emirates - Dubai
  • February 2012 to October 2015

* Effectively managed and developed key accounts; and achieved the set revenue targets of managed accounts
* Contributed to the overall Leisure Sales strategy of the hotel and the company
* Monitored market trends and shared relevant market intelligence with the team and the management
* Prepared and implemented Account Development Plans for Key Accounts
* Attended road shows and exhibitions locally and internationally to meet existing and new clients
* Spearheaded the annual wholesale contracting meetings and contract template preparation

Account Executive at InterContinental Dubai Festival City
  • United Arab Emirates - Dubai
  • February 2010 to January 2012

* Managed DMC / wholesale and tour operator accounts, particularly from the Spanish speaking market and the Far East market
* Proactively sought new business opportunities by engaging on sales calls
* Served as the main point of contact for all international market accounts from July - October 2011
* Managed all airline crew accounts for the hotel and prepared tenders for new crew opportunities
* Attended industry exhibitions to represent the hotels in front of prospect clients
* Negotiated leisure groups and ensured proper hand-over once the group is contracted

Reservations Supervisor at InterContinental Dubai Festival City
  • United Arab Emirates - Dubai
  • September 2007 to February 2010

* Part of the pre-opening team of the InterContinental Hotels Group - Dubai Festival City
* Directed the workflow of the reservations department, ensuring that the team achieves a consistent level of service
* Monitored productivity of rate products and promotions, as well as pick-up of each market segment to facilitate the weekly Yield Strategy meetings of the Executive Team
* Resolved client complaints in a timely manner for customer retention and guest satisfaction
* Monitored travel agency web supplier bookings and Third Party Internet (TPI) reservations to ensure that billing and booking details are correct
* Proactively monitored the allotment of high producing accounts to maximize pick-up especially during the need periods
* Training and Development Specialist - Created, implemented and evaluated the training and development plan of the department

Team Manager at InterContinental Hotels Group
  • Philippines
  • June 2003 to August 2007

* Managed a staff of 30 account representatives, ensuring that a customized guest experience is delivered in each client contact
* Accurately prepared Group Center productivity reports for the Operations Manager, and ADHOC reports for the Director, hotel area managers and other business partners
* Streamlined the departments’ processes and procedures and eliminated bottlenecks and repetitive tasks to increase operational efficiency
* Worked with hotels, area managers, brand managers, and Global Business Processes and Training Team to improve the quality of group leads

Education

Bachelor's degree, Hotel and Restaurant Administration
  • at University of the Philippines - Diliman
  • March 2003

Specialties & Skills

Driving Revenue
Presentation Skills
Digital Marketing
Account Management

Languages

English
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