محمد المصري

Develop & execute strategies to grow business for Steam & boiler generation services across key power generation utilities in Saudievelop

Lead a team of sales and tendering managers through out the country of Saudi Arabia, maintain strategic relation with the key accounts in the field of thermal power servicing within the country, market strategies, product strategies, develop deal pipe line, explore new markets, yearly budgeting and provide strategic action plan to grow business within business product lines.
Provide services to Main products: Steam turbines, Gas turbines, boilers, turbo generators, ESP, FGD, and control systems withing power plants.

• Define the company’s vision and strategy based on an analysis of competitive landscape, client base and company capabilities, including expansion plans, financial and operational growth targets, strategic positioning in the market, target segments.
• Continually explore and assess new opportunities to accelerate growth and enhance profitability, including horizontal growth into new segments/services, geographic expansions, and potential joint ventures and acquisitions.
• Communicate the company’s vision and strategy to the entire staff, and inspire commitment and excitement.
• Continually define and prioritize the company’s key initiatives Institute and enforce key management policies and procedures.
• Oversee the annual budgeting process Review and approval of financial and operational plans of all departments.
• Oversee the implementation of the company’s strategy.
• Oversee the performance of all departments against set targets

• Successfully lead the development and implementation of sales and offer strategies.
• Provide high quality market feedback to Product Lines
• Ensure control over the tendering process to ensure that all offers are issued in time and with full compliance with ALSTOM internal rules.
• Maintain high level of knowledge in company’s products and services, Gas turbines, Steam Turbines, Turbo generators, Air Quality Control Systems.
• Lead a team of Area Sales Managers to ensure successful sales strategies and process in place.
• Sales & Tendering for parts, Field service, upgrades, Retrofit and projects.
• Maintain good record of achieving sales budget, exceeding budget in Y 2010/11
• Driving companies strategies in exploring oOEM market, Lead the efforts for tendering and negotiating with SEC for the renewal of service frame agreement for Reconditioning of blades and vanes, structural parts and generator repairs/ rewinds for OEM and oOEM.
• Competition watch and anticipation of their strategy

BUSINESS DEVELOPMENT MANAGER
AL-Tawleed Energy and Power co. (JV of TATA India and AL-Mashrik contracting - KSA)
AL-Tawleed is A joint venture between AL-Mashrik contracting (Saudi) and TATA projects of India with its principal office in Riyadh- KSA, an EPC contractor to power, water, petrochemicals and O&G sectors Responsibilities:
•Create and Implement business and sales plans and discuss SWOT.
•Develop proper tools and ways to penetrate the market based on the available business prospects, introducing the company services, establish company’s local and international venders, subcontractors, work closely to the international technology suppliers like GE, SIEMENS, ABB, ALSTOM, MHI, Hyundai, … and do the proper tie ups and alliances.
• Generate sales / revenue projections, develop work plans to achieve the targets.
•Maintain company’s business projections and achieve them.
• Participate in the hiring process and chose of the correct staff.
• Work closely to company’ president to put strategies and plans of company’s business.
• Work closely to Finance department and prepare the projects Cash Flows and control budgets.
• Coordinate activities of varies parts of the company involved in implementation and launch of new businesses or extension of existing business.
Main clients are SEC, ARAMCO, SABIC, KJO, RCJY, SWCC, MAADEN, and similar Companies.
Areas of expertise: • Open cycle Gas turbine power plants up to 2000 MW.
•Combined cycle power plantsand Steam turbine power plants.
•Substations up to 380 KVand Power transmission lines up to 380 KV.
Some of the Company’s projects:
•Awarded Project for M&E Erection works for 3X300 MW steam turbine power plant for Shuaibah III- IWPP with Siemens Germany as Main contractor.
•Bidding for the construction of Qurayyah open cycle Power plant (1900MW: 15 X 127 MW F class GE Gas turbines)- Dammam.

Marketing, and sales of products and services, Negotiating, Finalizing of deals and contracts , and follow up the execution of projects through assigning a project manager to take care of mobilization /demob , Procurement, Manpower and work progress .
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Opening new lines of business for trading and services was my responsibility and to achieve this target I have established a good relations with local and international parties through my contacts and visits to different companies in Germany, china, Thailand in with we hade added new products to the trading division like power and distribution transformers, as well as introducing some international companies working in power and water sectors.

Feasibility studies for few under studding projects, one of them was for a new factory producing a high temperature thermal insulation materials that don’t exist in the area, a complete visibility study was prepared and introduced by me to the owner based on studding the market needs and potential, our expected share and study different offers and several visits to international suppliers.

Pre qualifying the company to become certified and approved vendor for main clients such as Saudi Electric company(SEC), Saline water corp( SWCC), ARAMCO, SABIC and High Royal commission in Jubail and Yanbu for material supply and contracting, etc.

Work closely with the main contractors in Saudi Arabia and have a good business relation ships with them. For example : Meedco, Iscosa, , Tamimi, , Albassam, AlBahusain, Bemco, Saudi sulpher company as well as international contractors like Rehnold and Mahla (Switzerland), Monsanto (Belgium), Hyundai (Koria), Kafer Raco (Germany), and Bachmann (USA).

Adding new business lines to the company like power and distribution transformers(EKARAT Transformers - Thailand).
Export/import of industrial products with Europe, USA, China, GCC countries.

PRODUCTION AND MANTENANCE MANAGER 1994-2000
Saudi Rock Wool (Affiliate of Amnest group), Riyadh, KSA


Responsible for Production of Rock wool, Preparing plans and follow up of all plant activities and requirements like raw materials, production schedules, Maintenance activities of the plant by means of applying the routine, preventive and shut down maintenance, improving the existing machines for better performance and manufacturing of different spare parts which were supposed to be imported from outside.
Factory expansion by adding an extension to the existing plant through in-house manufacturing of an identical production line (i.e doubling the factory capacity).
(Plant was consists of Melting furnaces fired by diesel/crude oil, suction fans, hot air generators, cutting and rolling machines supported by electric and pneumatic control).


Feasibility Study of new technologies in areas of risk assessment & manufacturing reliability, rapid prototyping, Managed several projects and assumed role of team leader. Conferred with Technology Developers on regular basis to exchange information, evaluate results, and establish focus. Conducted surveys regarding new technologies for purpose of obtaining feedback from potential client.