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AMAL MUSFER, Senior Manager Logistics

AMAL MUSFER

Senior Manager Logistics·Al Futtaim Company

United Arab Emirates

Master's degree, International Logistics & Supply Chain Management

Work experience

Total years of experience: 19 years, 5 months

Senior Manager Logistics

November 2017 - Present

Al Futtaim Company

Dubai, United Arab Emirates

November 2017 - Present

Responsible for the end to end supply chain of Sports & Lifestyle Division of Al Futtaim retail which includes Warehousing, Freight, Rate negotiations, KPI measures with LSP's & Inventory management.
● Budgeting & Operations Management
● Designed and executed the Go-to Market strategy for Reebok e com in UAE & KSA.
● Cost saving of 33% through optimization of existing Fleet.
● Improved Sell through by 34% through the implementation of auto replenishment
● Lead the standardization of supply chain process across MENA & SEA for Sports & Lifestyle business
● Realized savings of 3.1Million AED through asset/process optimization, rate negotiations & by improving operational efficiencies.
● Improved product availability by 99.98% through the implementation of Warehouse cycle count process
● Deliver continuous improvement plans for operating practices and create solutions to improve performance of the supply chain through carrier and route selection.
● Implement new visibility tools throughout the supply chain.
● Develop internal and external networks to ensure effective communication and representation between all operational areas of the business.
● Managed implementation of SAP WM across UAE & KSA warehouse.
● Headed Supply Chain Process Blueprinting for SAP implementation in SEA market covering 7 countries.
Company industry:
Sporting Goods
Job role:
Logistics and Transportation

Operations Manager

September 2016 - October 2017

noon E Commerce

United Arab Emirates

September 2016 - October 2017

(Leading E Commerce platform with in the GCC region)
Key Result Areas
● Managed 30, 000 sqm warehouse with 200 staff.
● Enabling business mission of 100% customer satisfaction by meeting Critical Pull Time demands set by the customer through a
fast-paced e commerce website.
● Designed operational processes from scratch and continuously testing and revising them. (Achieved an increase in through put
by 32% within 3 weeks’ time).
● Integral part in building, implementing a warehouse management system based on continuously evolving processes, running
user acceptance tests and addressing issues arising thereof.
● Core team member in Implementing a conveyor system covering 3 mezzanine floors.
● Partnering with HR on building the operations team from manpower planning, recruiting, inducting and training.
● Building and setting a positive organization climate in the new company through employee engagement activities.
● Implemented and sustained high 6’S standards in the facility with Zero incident reported for more than a year.
● Testing operational efficacy by creating contingency scenarios, planning and evaluating responses to them.
● Building and delivering productivity plans by reviewing forecasts, determining productivity requirements & partnering with
functional managers to balance labor.
Company industry:
Internet & E-commerce
Job role:
Management

Regional Freight Manager

March 2016 - September 2016

Liwa Trading Enterprises L.L.C

Abu Dhabi, United Arab Emirates

March 2016 - September 2016

(Part of Al Nasser Holdings; one of the leading retail distributors in GCC)
Key Result Areas
● Drive profitability goals and manage performance of internal and external operations
● Develop routes and services to contribute to business growth for new and existing brands (21) within the organization.
● Manage shipping and Logistics teams across GCC.
● Freight re-alignment across all region/network through an RFQ process. 3 new service providers were installed, shipping
methods revised, several processes outsourced. Results included 47% rate reductions, substantial overhead savings and
improved processes reducing lead times by 50%.
● Delivered a cost savings impact of approximately AED 2 million from 2016 to 2017 on freight through load optimization and
streamlining transportation facilities
● Expert in ESMA and DM registration processes.
● Confirm compliance of testing procedures & test reports to meet the specifications of GCC standard requirements for Fashion,
Footwear, electricals and Cosmetics.
● Managed projects involving effective use of in-house resources and thereby reducing costs and dependence on external
service providers.
Company industry:
Retail & Wholesale
Job role:
Logistics and Transportation

Operations Support Manager

September 2008 - February 2016

M.H Alshaya Trading Company

United Arab Emirates

September 2008 - February 2016

Company industry:
Retail & Wholesale
Job role:
Management

Shift Manager

April 2010 - December 2011

April 2010 - December 2011

Job role:
Management

Warehouse Supervisor

September 2008 - April 2010

Logix (Logix FZCO is the Regional Distribution Center of Alshaya which serves MENAE

September 2008 - April 2010

Job role:
Logistics and Transportation

Supply Chain

September 2007 - April 2008

TESCO Retail Stores LTD

United Arab Emirates

September 2007 - April 2008

Job role:
Purchasing and Procurement

Sales Assistant

August 2006 - July 2007

NEXT Plc

United Arab Emirates

August 2006 - July 2007

Company industry:
Retail & Wholesale
Job role:
Sales

Education

University of Glamorgan

May 2008

May 2008

Master's degree, International Logistics & Supply Chain Management

United Kingdom

UK College of Business & Computing

January 2006

January 2006

Higher diploma, Business Management

United Kingdom

PSG College of Arts & Science Bharathiar University

April 2005

April 2005

Bachelor's degree, Computer Science

India

Programming Language

Skills

3PL
Expert
3PL
Expert
Warehouse Management
Expert
Warehouse Management
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert
Team Management
Expert
Team Management
Expert
Logistics
Expert
Logistics
Expert
BUDGETING
Expert
BUDGETING
Expert
FUNCTIONAL
Expert
FUNCTIONAL
Expert
MARKETING
Expert
MARKETING
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
NETWORKING
Expert
NETWORKING
Expert
OPTIMIZATION
Expert
OPTIMIZATION
Expert
PROCESS ENGINEERING
Expert
PROCESS ENGINEERING
Expert
RETAIL
Expert
RETAIL
Expert
STRATEGIC
Expert
STRATEGIC
Expert
SUPPLY CHAIN
Expert
SUPPLY CHAIN
Expert
3PL
Expert
3PL
Expert
Warehouse Management
Expert
Warehouse Management
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert
Team Management
Expert
Team Management
Expert
Logistics
Expert
Logistics
Expert

Languages

English
Expert
Hindi
Expert

Memberships

Chartered Institute of Procurement & Supply UK

Member

September 2008

Training and Certifications

Certifications
Certified Trade & Logistics Professional
Nov 2011

Hobbies

  • Cricket