Senior Manager Logistics
Al Futtaim Company
Total years of experience :17 years, 5 Months
Responsible for the end to end supply chain of Sports & Lifestyle Division of Al Futtaim retail which includes Warehousing, Freight, Rate negotiations, KPI measures with LSP's & Inventory management.
● Budgeting & Operations Management
● Designed and executed the Go-to Market strategy for Reebok e com in UAE & KSA.
● Cost saving of 33% through optimization of existing Fleet.
● Improved Sell through by 34% through the implementation of auto replenishment
● Lead the standardization of supply chain process across MENA & SEA for Sports & Lifestyle business
● Realized savings of 3.1Million AED through asset/process optimization, rate negotiations & by improving operational efficiencies.
● Improved product availability by 99.98% through the implementation of Warehouse cycle count process
● Deliver continuous improvement plans for operating practices and create solutions to improve performance of the supply chain through carrier and route selection.
● Implement new visibility tools throughout the supply chain.
● Develop internal and external networks to ensure effective communication and representation between all operational areas of the business.
● Managed implementation of SAP WM across UAE & KSA warehouse.
● Headed Supply Chain Process Blueprinting for SAP implementation in SEA market covering 7 countries.
(Leading E Commerce platform with in the GCC region)
Key Result Areas
● Managed 30, 000 sqm warehouse with 200 staff.
● Enabling business mission of 100% customer satisfaction by meeting Critical Pull Time demands set by the customer through a
fast-paced e commerce website.
● Designed operational processes from scratch and continuously testing and revising them. (Achieved an increase in through put
by 32% within 3 weeks’ time).
● Integral part in building, implementing a warehouse management system based on continuously evolving processes, running
user acceptance tests and addressing issues arising thereof.
● Core team member in Implementing a conveyor system covering 3 mezzanine floors.
● Partnering with HR on building the operations team from manpower planning, recruiting, inducting and training.
● Building and setting a positive organization climate in the new company through employee engagement activities.
● Implemented and sustained high 6’S standards in the facility with Zero incident reported for more than a year.
● Testing operational efficacy by creating contingency scenarios, planning and evaluating responses to them.
● Building and delivering productivity plans by reviewing forecasts, determining productivity requirements & partnering with
functional managers to balance labor.
(Part of Al Nasser Holdings; one of the leading retail distributors in GCC)
Key Result Areas
● Drive profitability goals and manage performance of internal and external operations
● Develop routes and services to contribute to business growth for new and existing brands (21) within the organization.
● Manage shipping and Logistics teams across GCC.
● Freight re-alignment across all region/network through an RFQ process. 3 new service providers were installed, shipping
methods revised, several processes outsourced. Results included 47% rate reductions, substantial overhead savings and
improved processes reducing lead times by 50%.
● Delivered a cost savings impact of approximately AED 2 million from 2016 to 2017 on freight through load optimization and
streamlining transportation facilities
● Expert in ESMA and DM registration processes.
● Confirm compliance of testing procedures & test reports to meet the specifications of GCC standard requirements for Fashion,
Footwear, electricals and Cosmetics.
● Managed projects involving effective use of in-house resources and thereby reducing costs and dependence on external
service providers.
Programming Language