Marketing Manager
Volvo Cars Jordan
Total years of experience :15 years, 9 Months
Responsible for developing, implementing and executing strategic marketing plans to effectively achieve brand objectives and increase market share.
•Monitoring and analyzing market trends.
•Studying competitors’ products, promotions and services.
•Develop the Marketing department’s budget to support overall business strategy.
• Identifying target markets and developing strategies. • Liaising with media organizations and advertising agencies.
• Implement high profile campaigns (both ATL and BTL), brand management and re-invigoration.
• Liaising with other internal departments such as sales and after sales.
• Ensure to monitor the sales team and provide all the support needed.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Create and manage the customer experience for the brand while using different customer satisfaction metrics.
• Producing monthly reports to regional office to monitor results.
• Presenting findings and suggestions to company directors.
• Organizing marketing promotions, car launching events and media programs.
Responsible for managing marketing, advertising and promotional staff and activities at the company. Takes steps to measure, enhance, and enrich the position and image of company through various goals and objectives.
PRIMARY RESPONSIBILITIES:
· Plan marketing and branding objectives.
· Prepare marketing strategies alongside other executives and staff.
· Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
· Prepare and adhere to budgets.
· Oversee creation and delivery of press releases, advertisements, and other marketing materials.
· Design print ads and publications.
· Ensure brand messages are consistent.
· Gather and analyze customer insight.
· Nurture and enrich all external perceptions of the company and growth of market share.
· Engage consumers on social media.
· Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
· Lead all areas of content generation and production across all media platforms.
· Take calculated risks based on data-driven analytics.
· Drive overall CRM and direct marketing.
· Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
· Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Overseeing projects on a day-to- day basis, ensuring that they run smoothly and achieve their potential.
• The day-to-day management of clients’ marketing and advertising campaigns.
• Encourage creative team and junior staff to perform to the best of their ability.
• Generating accurate reports and status notifications.
• Pitching fresh and innovative ideas to clients.
• Completing projects to a specific schedule and within an agreed budget.
• Oversee client-marketing communications with integrated ATL and BTL campaigns.
• Implementation of brand activations and responsible for running it from start to finish.
• Managing, reviewing progress and delivering the client’s advertisement projects.
Responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved in the agency.
• Meeting and liaising with clients to discuss and identify their advertising requirements.
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
• Presenting alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client.
• Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies.
• Liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both.
• Ensuring that communication flows effectively.
• Negotiating with clients and agency staff about the details of campaigns.
• Presenting creative work to clients for approval or modification.
• Writing client reports.
Support the implementation and following up of grants in
addition to translating all related documents as required.
Reading through original material and rewriting it in the target
language, ensuring that the meaning of the source text is
retained.
I received my Masters degree in International Relations from Kingston University - England in 2010.
I received my Bachelor in Modern languages (Spanish- English) from the University of Jordan in January 2008