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Amani Hameed, Digital Marketing Specialist

Amani Hameed

Digital Marketing Specialist·-Hameed and Co.

Pakistan

Bachelor's degree, Marketing and Management

Work experience

Total years of experience: 6 years, 10 months

Digital Marketing Specialist

March 2024 - Present

-Hameed and Co.

Karachi, Pakistan

March 2024 - Present

Planned and optimized multi-channel digital campaigns, increasing client
lead generation by 40% within 6 months.

Executed targeted Google Ads and Meta (Facebook/Instagram) campaigns,
achieving average CTR of 6.5% and reduced CPC by 20%.

Conducted SEO audits and implemented keyword strategies, boosting
organic traffic.

Created and scheduled email marketing campaigns using Mailchimp,
achieving open rates of over 30%

Tools I use : Google analytics, Google Search Console, Shopify, Canva,
Hootsuite, Mailchimp, SEMRush, Trello.
Company industry:
Distribution, Supply Chain & Logistics

Digital Marketing Executive (Remote)

June 2022 - December 2023

-RadicalX

Absecon, United States

June 2022 - December 2023

Analyzed campaign performance and prepared weekly dashboards using Google Data Studio.

Implemented technical and content SEO improvements leading to first-page ranking for key business keywords.
Company industry:
Vocational Education

Social Media Coordinator

May 2019 - December 2021

Dynea Pakistan, Limited

Karachi, Pakistan

May 2019 - December 2021

Evaluated analytics, collaborated with team members, and ensured consistent branding across Twitter, Instagram, Facebook, and LinkedIn.
Company industry:
Industrial Production

Digital Marketing Intern (Remote)

January 2019 - April 2019

The Sparks Foundation

Singapore, Singapore

January 2019 - April 2019

Conducted market research to identify and define the target audience. Created various customer personas based on research findings.

Crafted engaging content for multiple marketing channels.
Company industry:
Vocational Education

Education

HAMDARD UNIVERSITY

August 2023

August 2023

Bachelor's degree, Marketing and Management

Pakistan

Skills

SEO
Expert
SEO
Expert
Google Adwords
Expert
Google Adwords
Expert
Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
EMAIL MARKETING
Intermediate
EMAIL MARKETING
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
GOOGLE ANALYTICS
Intermediate
GOOGLE ANALYTICS
Intermediate
HUBSPOT CRM
Intermediate
HUBSPOT CRM
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
SUSTAINABILITY INITIATIVES
Intermediate
SUSTAINABILITY INITIATIVES
Intermediate
STRATEGIC MANAGEMENT
Intermediate
STRATEGIC MANAGEMENT
Intermediate
SPREADSHEETS
Intermediate
SPREADSHEETS
Intermediate
GOOGLE WORKSPACE
Intermediate
GOOGLE WORKSPACE
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
INFORMATION VISUALIZATION
Intermediate
INFORMATION VISUALIZATION
Intermediate
SLACK SOFTWARE
Intermediate
SLACK SOFTWARE
Intermediate
MAILCHIMP
Intermediate
MAILCHIMP
Intermediate

Languages

Urdu

Beginner

English

Beginner

Training and Certifications

Certifications
ial AI
The Power of Team Cul ture
SEO Specializat ion
Digi tal Market ing
Social Media Market ing Professional
Digi tal Market ing and E-Commerce
Cert ified Digi tal Market ing Associate
Project Management Specializat ion
Marketing Certified Professional Badges
Essent ial AI
The Power of Team Cul ture
SEO Specializat ion
Market ing Analyst
Digi tal Market ing
Social Media Market ing Professional
Digi tal Market ing and E-Commerce
Cert ified Digi tal Market ing Associate
Project Management Specializat
Meta