Offer Development Management
Orange Business Services
Total years of experience :28 years, 11 Months
(Situated at the Ministry of Finance, Egyptian Tax Authority through a UNDP funded project)
As an essential pillar of the Egyptian National Economic Reform initiative, the tax reform started with the issuance of the new Tax Law in 2005 followed by the Presidential Decree to merge the Income Tax and Sales Tax entities into the Egyptian Tax Administration (“ETA”) comprising 52, 000 employees. I was contracted by the OUDA as the Director of Communications Program working under the leadership of ETA Commissioner, Mr. Ashraf Al Arabi. The Communications Program, being one of six ETA Merger PMO programs, supports the organizational modernization and transformation efforts. My role started with a thorough review of the current systems within the two entities in order to achieve deliverables such as: the definition of the Communications Strategies required for re-branding and re-positioning the administration in accordance with its new Vision, Mission Statement, Strategic Objectives and Values, introduced in 2006, alongside its strategic and high-level action plan for merger - the definition of the new overall bidirectional communications framework, system and feedback mechanisms - the development and implementation of holistic internal/external strategic communications plans conforming with budgetary requirements - the design and deployment of comprehensive and holistic campaigns targeting the appropriate internal/external audience, nationwide, with a variety of Above-The-Line and Below-The-Line communications tools - the development and implementation of an enhanced branding into internal and external products, services and initiatives - the design of the Communications Sector’s organizational structure including roles and responsibilities, job descriptions for all job families and the required skill-matrix - the assessment of current managerial and staff capabilities for the purpose of capacity building - coaching and training the work team to develop their technical and soft skill levels - designing a comprehensive solution for the internal/external portal communications gateways - leading/coaching the communications workforce comprised of ETA staff and newly recruited specialists - working in a cross work relationship fashion with ETA sectors leaders, the other five merger programs and national/international external experts and consultants.
At Giza Systems, a leading regional systems integrator, I started working in the business development area and soon headed the marketing function reporting to the organization’s CEO. My role was to: lead the design and implementation of both local/regional and internal/external marketing strategies cascaded from the corporate regional expansion strategy in the middle east area - manage all marketing activities required to re-position and market products, services, solutions and strategic initiatives both internally and externally - Branding and Corporate Identity Management in a holistic marketing approach utilizing all marketing tools, channels and mechanisms - Internal & External Integrated Campaigns through - Plan and implement, in a pro-active fashion, all the required Below-The-Line, Above-The-Line and Through-The-Line Communications, Media Plan & Budget, Collateral Production, Public Relations, Event Management & Exhibits, Promotion, Advertising, Direct Mail, e-Marketing, etc. In addition, my role included the re-structuring of the marketing function through set-up and implementation of policies & procedures, processes, roles & responsibilities and job descriptions required to enhance the marketing capabilities and provide the marketing services back-bone - the implementation of a comprehensive Competitive Intelligence initiative - relationship management of external marketing suppliers and service providers - design and implementation of a total communication gateway solution for the corporate website and internal portal - initiation, design and implementation of the corporate Market Research and Internal Research function - participation at organization meetings with other top management members and/or prospects/clients - assessment, training and coaching of the marketing team members - conducting in-house workshops as a constructive change management tool - cross-functional collaboration with all other functions catering to customer needs.
I started as a junior employee and gained experience in diversified areas covering administrative, organizational, functional and technical aspects and serving a wide range of major clients in various industries until I held my last position as a Consulting Manager. My consulting areas of expertise included: planning, implementation, support and training of both ready-made and in-house tailored IT solutions - planning and implementation of full-fledge automation projects - providing information systems audit services to ensure system reliability and adherence to standards - application of suitable systems audit techniques within the framework of the firm’s methodology - defining control measures and mechanisms to provide protection for both actual and tangible environments - assessment of organizational existing control environment - determining degree of compliance with appropriate standards - suggesting required control amendments - designing the organizational structures of the IT and MIS departments specifying roles, responsibilities, duties and job descriptions - determining the staffing skill requirements within the designed structure - conducting technical and functional training workshops - providing business process re-engineering services that includes: conducting gap analyses of existing and desired systems - defining the required scope of functional areas, tasks and reporting responsibilities through the review of relevant documentation, inquiry and observation - analysis of the different operational cycles and identification of problematic areas related to existing systems in order to present solution alternatives - presenting advice with regard to upgrade alternatives - upon requirement, ensuring third party solution provider's adherence to contractual terms - supervising the selected implementation process - evaluation of planned and implemented training plans.