Sales Manager
IDEAS91 FZCO
Total years of experience :28 years, 6 Months
IDEAS91 FZCO is a leading international company into consumer durables for retail and exports..
•Accountable for:
•New market business development for Africa (Including Francophone countries) East and Central Europe and Middle East regions.
•Enhance existing distributor business, mapping of dealers and products, trainings.
•Sales, marketing and product planning
•Retail distribution
•Purchase and Sales Forecasting
•Procurement and outsourcing business
•OEM business - for Leading Business houses in UAE
•Online and Ecommerce businesses - Souq (Amazon), Noon, Sprii and Citruss Tv
•Identifying and developing localized regional products for African markets.
•Non-electrical / cooling products in Africa
Highlights:
•Efficiently developed new markets in Africa - Gambia, Mauritania, Senegal and Abidjan
•Cooling products tender - thru UNIDO for Mogadishu and Mali
•Solar light project for Mauritania
Africa
Knipex- Werk a multinational company into hand tools brand that produces quality and innovative hand tools for aviation, construction, and automotive companies.
•Accountable for:
•Sales and business development
•Enhance and expands current customer base, building and maintaining rapport with key customers
•Meets regional sales financial objectives by forecasting requirements for key markets
•Preparing annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
•Identifying and meeting new customer for business development for the virgin African markets.
•Active participation at the Dubai Airshow, Big 5 exhibition, Middle East Electricity, Automechanika
•Regional channel distribution and UAE local market dealer, customer visit for new business projects
•Supporting and increasing distribution base for the SOHO existing African dealers
•Planning private road shows / exhibition activities to tap new dealer for Africa and developing markets
•Creating region specific SKUs strategies for African Region especially for Oil & Gas industry
•Tender business - Africa, main focus on South Africa and Nigeria markets
•Responsible for Qatar and two Key account distributors for UAE.
•Support Business development for other German brands WERA, Stahlwille, Matador, Kukko
Highlights:
•Efficiently developed new markets in Africa - Abidjan, Rwanda, Gambia and Senegal
•Increased RSA and Mauritius business by 30% by introducing new SKUs
•Successfully appointed new distributors for Nigeria, Ghana, Rwanda and Tanzania
ME / Africa
Brother is a Multinational company into Electronics & Electrical Equipment for the Print & Imaging, Labeling and Sewing Markets Products Handled: Laser Printers, Multi-Function Centers(MFCs), Fax Machines, Scanners, Labelers, Label Printers, scan n cut and a wide range of Home & Industrial Sewing Machines.
Growth
Key Result Areas:
•Utilizing in-depth analysis, insights & team approach to drive organizational improvements & implementation of best practices along with verifiable record of delivering over-and-above sales quotas
•Winning new business opportunities by leading the organization to growth & market differentiation with a record of generating new business opportunities and developing lucrative enterprise
•Involved in managing:
•Annual A&P budget and allocated resources to various markets according to specific strategies
•Portfolio of local distributors across GCC,
with interest in garments, retail clothing, security, warehousing, fashion & restaurants
Highlights:
•Successfully managed a large client’s retail clothing account portfolio for Baby GAP, Banana Republic & Gregio La Perla- Portfolio valued at $4 million/ year. Also foresee retail outlets “Desert Blue” and Retail stores distribution
•Acted as lead negotiator, responsible for production planning including product costing, freight calculations through air or sea and developing terms of production & sales