Senior Digital Marketing Specialist
Bizcat
مجموع سنوات الخبرة :7 years, 7 أشهر
• Achieved and maintained a ROAS of 5 for Greens, an online fitness academy, attracting international and national clients.
• Generated INR 1.2 Crore (USD 144K) from an INR 3 Lakh (USD 3, 600) spend during a 10-day Akshaya Tritiya campaign, maintaining a ROAS of 15 across other campaigns for Bhima Jewellers.
• Achieved $2 million in revenue for Gazal Builders by selling 16 flats in 3 months through targeted campaigns.
• Increased Iesh's Clinic's average monthly client count from 200 to 360 through store visits, inbound calls, and lead generation.
• Boosted online sales for Allus and Wise Roots, beauty and wellness brands, through e-commerce projects.
• Improved cart-to-begin checkout ratio for Allus with Google Search Ads, funnel optimization, and GTM setup.
• Enhanced brand visibility and sales for Empire, a UAE-based yacht and boat accessory seller.
• Launched campaigns generating inquiries for Sato's crane-mounted trucks.
• Acquired webinar registrants and leads for Doctor G, a student mentoring company.
• Secured inquiries for Seashore, a MENA region B2B company dealing in electric cables and copper wires.
• Generated leads and sales for BIZCAT, targeting high-income business owners in the GCC and Kerala markets.
• Increased client base for D ONE, a home interior design company.
• Boosted store footfall for Scorio Light, a home show lights seller.
• Acquired clients for Mind Tuning, offering mentorship through residential programs, seminars, and classes.
• Led a 60-day marketing campaign for Revamp24, securing 3, 216 leads at INR 267 (3.21 USD) per lead, achieving 214 sales at INR 4, 000 (48.16 USD) per acquisition, delivering 1374% ROI and generating INR 11, 769, 936 (1, 41, 724 USD) revenue.
• Executed a 5-day webinar campaign with INR 10, 764 investment, garnering 3, 182 registrations at INR 33.83 (0.41 USD) per lead, converting 284 sales at INR 379 (4.56 USD) per acquisition, achieving 1990% ROI and generating INR 2, 142, 820 (25, 802 USD) revenue.
• Managed a monthly marketing budget of INR 25 lakhs (30, 000 USD).
• Led a team of 9 professionals, including content writers, designers, a marketing automation specialist, a
videographer, and an editor.
• Enhanced member engagement, retention, and recurring revenue through full-funnel optimization
strategies.
• Managed SEO and PPC strategies to drive online presence and targeted traffic.
• Established KPIs, set growth targets, and conducted data-driven decision-making.
• Led budget planning, forecasting, and marketing plan development.
• Developed and maintained business relationships to foster collaborations and partnerships.
• Implemented top-of-funnel marketing strategies, including paid media campaigns, to drive awareness and
conversion.
• Increased customer engagement and loyalty, enhancing brand awareness.
• Developed marketing plans with effective tactics, realistic budgets, and measurable objectives.
• Collaborated with creative teams to produce marketing materials aligned with brand strategy.
• Boosted brand visibility and engagement through social media, storytelling, and web strategies.
• Monitored and optimized performance marketing campaigns to reduce CAC, improve LTV, and increase
acquisition volume.
• Cultivated relationships with prospects, delivering compelling pitches on Byju's adaptive learning platform to convert them into valued customers.
• Streamlined car procurement for dealers from various inventories, showcasing strong sourcing abilities.
• Facilitated access to loans for dealers to acquire vehicles, showcasing financial expertise and support.
• Managed credit allocation based on dealer relationships, demonstrating financial acumen and strategic decision-making.
• Conducted data analysis on cars for profit potential, ensured proper inventory display, and optimized sales margins for Quikr's success.
• Led the growth and development of existing dealer relationships to ensure their success with Cars24.
• Oversaw end-to-end dealer relationships with a team of 6 members.
• Responsible for the process of car procurement from dealers with a team of 6 members.
• Executed a field-intensive role, connecting dealers to the Cars24 platform with a team of 6 members.
• Key player in onboarding new distributors for label printing scales at Bizerba, boosting market penetration and distribution channels.
• Provided steadfast technical support to dealers, ensuring operational excellence and customer satisfaction.
• Cultivated lasting partnerships with Bizerba dealers, promoting mutual growth and synergy within the
organization.
• Recruited POS and Label printing scale dealers in South India (Tamil Nadu, Karnataka, and Telangana), enhancing market reach and product distribution.
• Provided continuous technical support to dealers, ensuring operational efficiency and customer satisfaction.
• Developed and maintained strong dealer relationships to drive business growth and enhance collaboration.
• Conducted market surveys to assess requirements and make improvements, while actively promoting products to increase sales and brand visibility.