Regional Manager
American Express (Saudi Arabia) Limited
Total years of experience :29 years, 7 Months
Improve Customer needs & improve SE satisfaction whilst meeting the target and the objectives set for the Saudi Market.
Responsible for the performance and development of the key account.
Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change.
Provide market & product feedback to senior management & contribute case studies support marketing efforts.
Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Increasing Sales revenue & servicing existing accounts.
Initiates and coordinates development of action plans to penetrate new markets
Provide effective services to existing accounts to improve customer needs & improve service establishment satisfaction.
Provides timely feedback to senior management regarding performance.
Identify & analyzing key clients with their interests the business opportunity “community groups, industry or business associations”
Meet the sales and revenue targets and the objectives set for the Saudi market.
Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures to fulfill the territory sales plan
Supervise train, evaluate & resolving team conflicts.
Consolidate sales lead’s for sales members on a weekly & monthly basis.
Assign service plan to the team members and ensure that servicing & signing are being executed as per the sales plan.
Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
Maintains contact with all clients in the market region to ensure high levels of client satisfaction.
Assists account executives in preparation of proposals and presentations.
Accomplishes sales & organization mission by completing related results as needed.
Develop region annual collaborative business plans.
Provide coaching & development of staff to enhance the sales.
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Develop effective Sales strategies & follow up implementation with other departments to achieve sales targets and expected profit.
Developing effective support for workforce development & contribute to the development of the overall small to medium enterprise sales plan & provide progress of updates sales plan to senior management with yearly on sales plan.
Establishes sales objectives by forecasting & developing annual sales quotas for area’s & territories; projecting expected sales volume & profit for existing & new products.
Maintains sales volume, product mix, & selling price by keeping current with supply & demand, changing trends, economic indicators, & competitors.
Managing the sales and Key Account budget in terms of planning activities and obtaining approvals for sales spends.
Conducted a vast consumer survey focusing on service users of specific ethnic origins & discover the latest market trends & uncover sources of future market growth in KSA & GCC.
Drive achievement of monthly sales targets in close coordination with MKTG. Conduct market-wise analysis of Sales, profits, growth etc.
Initiate projects for cost savings in pricing and value chain. Provide insights into running efficient sales operations.
Steering and controlling the Key Account business.
Managing Channels and developing them to handle higher responsibilities.
Responsible for originating, structuring, negotiating and closing long-term agreements with key customers in all regions.
Setting the sales budget & contribute in developing the Company operational.
Manage, lead & train sales force and develop the operating & motivation procedures to enhance sales and collection.
Develop an effective system to apply sales & collection.
Optimize continuously sales commission’s scheme to push high/end products.
Establishes & adjusts selling prices by monitoring costs, competition, & supply & demand.
Completes national sales operational requirements by scheduling and assigning employees; following up on work results.
Study market changes and development of competitors’ prices and goods.
Completes national sales operational requirements by scheduling and assigning employees; following up on work results.
Improve and report on Sales Plan, Volume Projections, Future Profitability, and other key metrics to quantify performance and maintain profitability in Saudi Arabia & GCC.
Managing & reducing channel conflict.
Implements national sales programs by developing field sales action plans.
Contributes to team effort by accomplishing related results as needed.
• Develop effective Sales strategies & follow up implementation with other departments to achieve sales targets and expected profit.
• Setting marketing budget, setting & implementing marketing plan & meeting the deadlines.
• Follow the brand development.
• Contributing in setting, & implementing marketing policies particularly in the relations of market sectors & products.
• Launch new products & brands.
• Review the markets, products & general activities related to the employee’s specific area of responsibilities, through frequent field visits, coordinating at all time with the sales functions, and taking advantage of new opportunities.
• Recommend, gain approval and implement change in order to improve profitable performance within areas of responsibility.
• Develop both internal & external communication routes, in order to convey necessary information for the development of products.
• Negotiating searching for alternatives & making deals with advertising agencies & suppliers ( e.g. printers, gifts suppliers, , , etc inside & outside of KSA).
• Propose marketing budgets for the markets & products.
• Assist marketing manager in all aspects of support for the sales force & for corporate activities.
• Establish and maintain good working relationship with other department’s suppliers & customers, to ensure that new product launches and product changes are efficiently managed.
• Organize & control market research activities for use in developing marketing policies and strategic activities.
• Develop & implement a companywide plan to push product, working with all departments for its execution.
• Analyze potential strategic partner relationship for product lines.
• Providing support to all events managed by the company in terms of advertising and promotional material.
• Proposing new offerings and investment opportunities and recommending them to MD, by studying the competitors’ products and services.
• Conduct qualitative & quantities’ research.
• Leading the development and implementation of marketing strategies for the company, aiming at continuously achieving / exceeding consumers’ needs expectations; whilst ensuring alignment to company strategic directions.
• Responsible for the marketing of company products & services to the right market whether B2B or B2C “export”.
• Demonstrate technical marketing skills & Univest product’s knowledge.
• Coordinate public relations, press releases & take part in organization events (Exhibitions & Seminars).
• Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed Univest objectives.
• Managing all aspects of print production, receipt & distribution.
• Managing the entire product line life cycle from strategic planning to tactical activates.
• Participate in stimulating programs to clients, , , etc.
• Conduct market research in order to identify market requirements for current & future products.
• Prospects for target clients for an increased business growth.
• Research & build relationships with new clients
• Work with technical staff & other internal colleagues to meet customer’s needs.
• Analyses & plans innovative strategies of selling.
• Determines sales targets & ensures they are successfully achieved by the sales personnel.
• Identifies new opportunities for sales campaigns that can lead to increased sales.
• Discusses & consults with other managers on latest business trends with a view to introduce innovative products or services in future.
• Grow & retain existing accounts by presenting new solutions & services to clients.
• Provide direction, funding, and budgetary control to field sales managers in the implementation of promotional programs for retail customers.
• Develop annual trade promotion plans, including analysis of market conditions and resulting recommendations.
• Work directly with field sales managers to develop customer specific plans based on strategic plan and budgeted funding.
• Respond to daily distribution and volume opportunities as communicated by field sales, including issues resulting from competitive activity.
• Approve and monitor funding requests from field sales based on business plan and approved budget levels.
• Analyze and report conditions occurring within the marketplace using Research Company syndicated data and information sourced both internally and externally.
• Provide direction and answers to questions from Marketing, Finance or Supply Chain groups as it relates to the trade program and field sales issues
• Plans and schedule project deliverables, goals & milestones.
• Efficiently identifies and solves project issues.
• Runs project programs.
• Defines requirements and plan project lifecycle deployment.
• Develop Requests for Proposals for internal & external services
• Designs and maintain all project documentation.
• Provide direction and support to project team.
• Manage project budget & resource allocation.
• Reviews status reports prepared by project personnel and modifies schedule or plan as required.
• Coordinates project activities with government regulatory or other government agencies.
• Research products, markets & competitors.
• Devise & execute product plans.
• Introduce new products or add features to existing products.
• Managed the positioning of existing brands.
• Develop product strategies & promotional planning.
• Strive to provide superior value for customers .
• Based on sales figures, feedback & other survey reports we forecast our products’ successes.
• Keep track of competing products & monitor marketing & production efforts.
• Support for sigma’s dealers network in the Middle East.
• Inspection for sigma dealers shop in the Middle East.
• Preparation & handling of agreements (dealers, dispenser machines, shelving systems and signboards).
• Maintaining & indexing all photo files.
• Assisting in built-up & dismantling stands, research, statistics & Information.
• Communication with dealers and maintaining address database.
• Inventory Controlling of marketing materials and maintaining master files
• Stock management, re-ordering and tracking
• Initiating and coordinating all sample requests
• Allocation and distribution of gift items and sales tools and supervise storage procedures
• Provide building & dismantling of exhibitions stands.
• Retail decoration & signage
• Export support activities
• Outdoor advertising
• Selection and purchasing of gift items.
• Dispenser administration
Maintenance
High Diploma in Marketing & Sales