Nasser Alharthi

Assist the President in achieving maximum efficiency in both his office and personal affairs.

The Franchise Marketing Manager’s role is to coordinate with the Marketing director in order prepare all the marketing plans of the different franchised territories where Zohoor Alreef is being franchised.
The marketing plans will aim at best presenting and marketing our company, retail concepts, franchise business as well as empowering the new launches and working on all the strategy and action plans. The Franchise marketing manager will be working on the marketing, social media, and tools to promote for the brand across the marketing calendar.

Inducted as Marketing Coordinator, charted an exponential growth chart, securing accolades and promotions to the post of Promotions Manager.

Designation Chronology:
• March 2013 - Present: Promotions Manager
• July 2012 - February 2013: Marketing Executive
• May 2011 - June 2012: Marketing Coordinator

Accomplishments:
• Conceptualized and executed ground breaking promotional campaigns for 3 brands including Zohoor Alreef & Le verger shop & Durance.
• Dexterously managed creative resources through all stages of the development and production process within allocated budget of 4 million SR.
• Played a pivotal role in obtaining the first TVC ever for Zohoor Alreef in MBC 1 & 4 & drama for a whole month with budget of 2.5 Million SR.
• Contributed to the stores décor and the development of LVS and Zohoor Alreef stores, reinvigorated merchandise placement/ displays to maximize retail sales of all outlets.
• Successfully developed an annual schedule of in-store promotional activity to create the overall company image that attracted new clients while building the loyalty of current and ex-clients.
• Demonstrated exceptional proficiency in advertising and printing.

Key Responsibilities:
• Developing promotional strategies to drive business and establishing future brand management objectives. Impacting overall business profitability by initiating change, mobilizing resources, generating and synthesizing ideas.
• Planning, scheduling, budgeting, and managing the production of strategic promotions, working under the guidance of the Marketing Director, subsequently driving sales through retail promotional campaigns.
• Innovating brand positioning exercises, envisaging/ devising strategic plans for whole gamut of product launch activities, briefing third parties, managing their development work and submitting proposals on time to the Marketing Director for approval.
• Directing content planning and calendaring as part of the promotion review process and annual promotions planning cycle. Partnering with third party designers, writers and media owners design strategic campaigns according to the annual schedule of activity.
• Conferring and negotiating contracts with third party suppliers (production artists, retouches, photographers, printers, finishers, logistics etc.) to discuss program requirements and produce campaign elements, ensuring delivery to stores within budget and time.
• Leading the strategic development of an integrated outline year-plan summarizing all campaign activity with castings and timings in liaison with CRM Manager and other parties involved.
• Reviewing and scheduling of work priorities of personnel in the promotions division, supervising overall activities of multi-disciplined teams to ascertain smooth execution of promotional work as per the set standards.
• Identifying and managing market intelligence requirements, developing quarterly reports and analysis for providing strategic input into promotional plans. Evaluating promotional results to ensure that each promotion is optimized.

Key Responsibilities:
• Visualized, planned and executed aggressive strategic marketing plans targeted at capitalizing potential client base. Explored all elements of the marketing mix to define and drive marketing communications strategy roadmap.
• Pitched ideas and provided strategic communication vision for publicity events to optimize promotional goals. Conceptualized turnkey marketing solutions by conducting primary and secondary research.
• Analyzed and capitalized on evolving market trends, focused on establishing the brand as best in class among industry contemporaries through effective media planning.
• Conducted market research, competitor analysis to conceptualize counter strategies and prepared research-based reports for senior management.
• Established a strong market presence, by creating product demand and awareness through customer awareness campaigns, market surveys and analysis.
• Sourced suppliers, managed work flow as well as production of communication materials including brochures, pamphlets, adverts and presentations.