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Amer Elmousa, Head of Copy

Amer Elmousa

Head of Copy·Asda'a BCW (Burson)

Jordan

Master's degree, Communication, Culture and Media

Work experience

Total years of experience: 11 years, 1 months

Head of Copy

May 2024 - Present

Asda'a BCW (Burson)

Amman, Jordan

May 2024 - Present

- Oversee the creation of English-language content as the sole English copywriter for the agency, providing editorial guidance to the broader client servicing team
- Lead content strategy for high-profile clients (Samsung, Careem, The Ritz-Carlton), ensuring alignment with brand goals across communication channels.
- Develop and write diverse content (press releases, website copy, articles, LinkedIn pieces, listicles), maintaining clarity, tone, and brand consistency.
Company industry:
Public Relations (PR)
Job role:
Writing and Journalism

Brand Strategist and Copywriter

November 2016 - December 2025

Eyen Design

Amman, Jordan

November 2016 - December 2025

Led copywriting and strategy in branding and rebranding projects for well-established cultural institutions and local startups. Projects include:
- 2022 - A.M. Qattan Foundation: Devised a rebrand strategy, focusing on the 4 main audiences, and proposed suggestions based on existing attitudes towards the brand.
- 2019 - Kama Local Gourmet: Designed a system for over 50 product labels and stories.
- 2018 - Iraq Al-Amir Women's Co-op: Developed a brand persona and oral identity for a commonly misunderstood entity.
- 2017 - The Jordan Museum: Conceived communication guidelines for the museum's first interactive exhibition.
Other notable clients include: GIZ, Ataya, The Jordan National Gallery of Fine Arts, and many more.
Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Experience Strategist

June 2022 - September 2022

Gensler

New York, United States

June 2022 - September 2022

The Experience Strategy team at Gensler is responsible for building the foundations for any type of project, with work ranging from branding to urban planning.
- Conducted branding analysis for life sciences developers and concocted names for developments in support of building a brand strategy.
- Identified stakeholders and their needs, as well as carried out a content analysis for language use in marketing to design communication guidelines for an in-house product.
- Mapped out New York City's entertainment and culture scene for a client's marketing map.
- Carried out a content analysis involving interviews and reported the key takeaways.
Company industry:
Architecture
Job role:
Design, Creative, and Arts

Marketing and Brand Executive

January 2019 - August 2021

Bayt.com

Amman, Jordan

I found this job using Bayt.com

January 2019 - August 2021

- Honed and developed the visual brand, and established a brand guide.
- Devised automated email flows for existing clients, and proposed guidelines for email content and communication language.
- Directed and scripted video advertisements and radio spots, including the Bayt’s 20th anniversary campaign.
Company industry:
IT Services
Job role:
Marketing and PR

Brand Executive

February 2018 - December 2018

Bayt.com

Amman, Jordan

I found this job using Bayt.com

February 2018 - December 2018

- Integrated storytelling into sales presentations and keynotes, which helped increase lead generation by 40% from bi-annual regional events.
- Conceived a multimedia advertising campaign on zero budget in response to the outdatedness of the database, increasing 10% improvement in updated data.
Company industry:
IT Services
Job role:
Marketing and PR

Jr. Brand Executive

November 2016 - February 2018

Bayt.com

Amman, Jordan

I found this job using Bayt.com

November 2016 - February 2018

- Managed social media accounts, and doubled the organic reach and engagement within one month across all channels.
- Created visual and written content for social media, company blog, sales enablement, keynotes, internal communication, and other marketing collateral.
Company industry:
IT Services
Job role:
Design, Creative, and Arts

Copywriter

June 2016 - October 2016

Amman Design Week

Amman, Jordan

June 2016 - October 2016

• Create copy text for print advertising and radio spots.

• Translate from Arabic to English and vice versa.

• Maintain the website using the CMS.

• Write articles and biographies for participating designers and copy edit fellow writers' work.
Company industry:
Media Production
Job role:
Writing and Journalism

Copy Editor

December 2013 - December 2014

UMen

Amman, Jordan

December 2013 - December 2014

• Proofread the articles before and after layout.

• Ensure text and design compatibility.

• Rewrite text with bad sentence structure.
Company industry:
Journalism
Job role:
Writing and Journalism

Education

Drexel University

March 2023

March 2023

Master's degree, Communication, Culture and Media

United States

GPA (point): 4.0 out of 4

GPA (point): 4.0 out of 4

German Jordanian University

September 2016

September 2016

Bachelor's degree, Architecture

Jordan

• A demanding 5-year program that involved learning German in the first three years, with the 4th year spent in Germany, • The German year is comprised of an exchange semester, where I spent at Hochschule Bremen, followed by a 5-month apprenticeship at an architectural office. • The Graduation Project was a multilayered initiative that celebrates the Arabic language in day-to-day life through at an urban level in downtown Amman, Jordan. • Design projects throughout the years focused on Adaptive Reuse, Landscape Architecture, Urban and Commercial Design.
View attachment

International Academy Amman

May 2011

May 2011

High school or equivalent, Bilingual IB Diploma

Jordan

Bilingual International Baccalaureate (IB) Diploma, International Academy Amman, Jordan, 2009 - 2011. • Earned a scholarship to attend Queen Rania's school (IAA) • Results (out of 7): (7) in Mathematics SL (6) in English A1 SL, Arabic A2 HL, Physics HL, and Chemistry HL. • The English and Arabic courses were literary, analytical and writing focused. • Awarded top Arabic student and Chemistry student at Graduation.

Dubai International Academy

June 2009

June 2009

High school or equivalent, Bilingual MYP Certificate

Jordan

Middle Years Program (MYP) Certificate, Dubai International Academy, UAE, 2008 - 2009 • Experienced a society of 81 nationalities from different backgrounds and beliefs. • Helped my Arabic teacher translate all his official documents and conversations with the faculty of the school.

Skills

Branding
Expert
Branding
Expert
Copywriting
Expert
Copywriting
Expert
Digital Media
Expert
Digital Media
Expert
Creative Writing
Expert
Creative Writing
Expert
Adobe Creative Suite
Expert
Adobe Creative Suite
Expert
Adobe Creative Suite
Intermediate
Adobe Creative Suite
Intermediate
Copywriting
Expert
Copywriting
Expert
Storytelling
Expert
Storytelling
Expert
Advertising
Intermediate
Advertising
Intermediate
Marketing Planning
Expert
Marketing Planning
Expert
Content Strategy
Expert
Content Strategy
Expert
Design Strategy
Expert
Design Strategy
Expert
Branding
Expert
Branding
Expert
Digital Media
Expert
Digital Media
Expert
Creative Writing
Expert
Creative Writing
Expert

Languages

Arabic

Native Speaker

English

Expert

German

Intermediate