Marketing & Brand Executive
Bayt.com
Total years of experience :9 years, 1 Months
- Increased lead generation by 40% from our bi-annual regional events by developing a storytelling approach to sales presentations and keynotes
- Research, plan and develop data-driven digital marketing campaigns facing B2B and B2C
- Conceptualize and execute sub-brands.
- Manage and strategize for social media channels. Within one month, we have doubled our organic reach and engagement
- Collaborate with other teams to optimize marketing collateral and efforts
- Create content, including: design all marketing collateral (B2B and B2C), create creative copy (such as slogans and mailer headers); write blog content
Bilingual copywriting and content creation, translation, editing printed and online publications, planning and executing strategies
Major projects worked on:
- Full content planning and copywriting for Iraq Al-Amir Women’s Co-op rebrand project and Kama Local Gourmet
- Create a copywriting system for Kama’s rebrand based on the new direction
- Interpretation text for the Jordan: Land of Innovation, Continuity and Change Exhibition at The Jordan Museum
- Copywriting for Food & Beverage brands; The Medshed, El Rais, and POW! Burger
- Copywriting for design project; kutleh
- Publication design for Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
• Create copy text for print advertising and radio spots.
• Translate from Arabic to English and vice versa.
• Maintain the website using the CMS.
• Write articles and biographies for participating designers and copy edit fellow writers' work.
• Proofread the articles before and after layout.
• Ensure text and design compatibility.
• Rewrite text with bad sentence structure.
• A demanding 5-year program that involved learning German in the first three years, with the 4th year spent in Germany, • The German year is comprised of an exchange semester, where I spent at Hochschule Bremen, followed by a 5-month apprenticeship at an architectural office. • The Graduation Project was a multilayered initiative that celebrates the Arabic language in day-to-day life through at an urban level in downtown Amman, Jordan. • Design projects throughout the years focused on Adaptive Reuse, Landscape Architecture, Urban and Commercial Design.
Bilingual International Baccalaureate (IB) Diploma, International Academy Amman, Jordan, 2009 - 2011. • Earned a scholarship to attend Queen Rania's school (IAA) • Results (out of 7): (7) in Mathematics SL (6) in English A1 SL, Arabic A2 HL, Physics HL, and Chemistry HL. • The English and Arabic courses were literary, analytical and writing focused. • Awarded top Arabic student and Chemistry student at Graduation.
Middle Years Program (MYP) Certificate, Dubai International Academy, UAE, 2008 - 2009 • Experienced a society of 81 nationalities from different backgrounds and beliefs. • Helped my Arabic teacher translate all his official documents and conversations with the faculty of the school.