Chief Operating Officer
Afrah Al-Khaleej Gen. Trading & Cont. Co.
Total years of experience :27 years, 1 Months
- Design and implement business strategies, plan and procedure
- Set comprehensive goals to improve quality, efficiency and productivity, reduce costs, increase profits. - Oversee daily operation of the company and the work of executives (IT, MARKETING, SALES, and FINANCE etc.)
- Driving the company's operating capabilities to surpass customer satisfaction and retention. - Monitoring invoices, money handling procedures, accounting and bank processes.
- Provides timely, accurate and complete reports on the operating condition of the company.
- Delegating responsibilities to ensure staff members grow as capable business practices.
- Lead employees to encourage Max. Performance and dedication. Employing various initiatives to coach employees to optimize their capabilities.
- Demonstrates a willingness to take on new tasks with a general attitude that no task is too small, impossible, or cannot be improved.
- Evaluate performance by analyzing and interpreting data and metrics.
- Assessing and implementing improved processes and new technologies and collaborating with management regarding the implementation of these improvements.
- Significant Accomplishments: Conceptualized and developed new business strategies which led to an increase in business 2.1 million KWD Developed strategic and operational P&L plans which resulted in increase in overall sales and gross margin Achieved market penetration and global product expansion through strategic business planning which resulted in an increase in revenue and profitability Turned around the loss-incurring operations to a profit making venture through continual improvements in efficiency, quality, and collections and increased profit margins by 10%
Key Result Areas: Directing the operations of Paints Company, including formulating policies, managing daily operations, planning the use of materials and managing the employees running with group strategy and vision Developing, implementing and evaluating category plans to meet profit objectives; tracking and managing category-wise Annual Operating Plans (AOP) and Advertising & Promotion (A&P) plans Strategizing network quality through continuous monitoring of company norms, business enablers including manpower, funding and introduction of processes and audits to ensure the adherence Impacting organization profitability through effective strategic & tactical management decisions and new business development; engaged in reviewing the financial statements, sales & sales activity reports, and other performance data to measure productivity and goal achievement Steering the operations costs & expenses aligned with customer satisfaction & revenue increment; spearheading the implementation of the quality standards of products to meet the customer satisfaction & business objectives Supporting the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns Pipelining sales based on market research, network management and client references; planning and preparing approaches, pitches & proposals, participating in pricing and work order negotiations.
Significant Accomplishments: Conceptualized and developed new business strategies which led to an increase in business 6 million KWD Developed strategic and operational P&L plans which resulted in increase in overall sales and gross margin Provided operational and financial leadership that improved EBITDA by more than 50% Achieved market penetration and global product expansion through strategic business planning which resulted in an increase in revenue and profitability Augmented market share by 35% through better management of sales and operations for products; decreased credit periods from 175 to 65 days, which reduced the working capital interest costs Turned around the loss-incurring operations to a profit making venture through continual improvements in efficiency, quality, and collections and increased profit margins by 15%
Previous Experience
- Coordinate internal resources and third parties/vendors for the flawless execution of projects
- Ensure that all projects are delivered on-time, within scope and within budget
- Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility
- Ensure resource availability and allocation
- Develop a detailed project plan to track progress
- Use appropriate verification techniques to manage changes in project scope, schedule and costs
- Measure project performance using appropriate systems, tools and techniques
- Report and escalate to management as needed
- Manage the relationship with the client and all stakeholders
- Perform risk management to minimize project risks
- Establish and maintain relationships with third parties/vendors
- Create and maintain comprehensive project documentation
- Achieve growth and hit sales targets by successfully managing the sales team
- Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
- Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
- Present sales, revenue and expenses reports and realistic forecasts to the management team
- Identify emerging markets and market shifts while being fully aware of new products and competition status
Continually meeting or exceeding sales quotas.
Supervising and guiding the sales team as well as providing incentives to motivate staff to achieve sales targets.
Monitoring the performance of the sales team.
Ensuring that the store is clean and well-maintained at all times.
Building and maintaining good working relationships with customers.
Identifying opportunities and strategies to increase sales.
Regularly attending sales meetings and training sessions.
Ensuring that the store is adequately stocked with company products.
Performing all duties of the Sales Manager in cases of absence or emergency.
Cultivating solid relationships with major customers to ensure a continuous flow of sales revenue.
Identifying promising prospects through cold-calling, networking, and customer referrals.
Ensuring that all sales administration and customer service activities run smoothly.
Providing overall guidance to newly-recruited Sales Representatives.
Maintaining accurate records of the total number of sales made, potential and existing customers, as well as sales employee performance evaluations.
Assisting newly-recruited or less experienced Sales Representatives in answering technical questions posed by customers.
Analyzing sales metrics to determine whether current sales strategies are effective.
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