Commercialization Engineering Manager for MENA + SSA
PepsiCo International Ltd.
Total years of experience :17 years, 0 Months
Lead 25 managers in 10 multi-disciplinary technical functions to deliver target objectives with high performance and efficiency through well-defined project planning and execution process.
Key Responsibilities
• Acting as a single technical point of contact to provide solutions for business commercialization, marketing, R&D, engineering, and factories operation teams
• Represent technical team in business meeting and provide technical feasibility and solutions feedback along with realistic action plans to guide the business decision making process and CAPEX assessments
• Build project timelines, and action plans for the technical teams based on business needs, available resources, and technical capabilities in factories
• Issue technical specifications to PepsiCo engineering team to contract, purchase, install, commission, and qualify new production lines to meet the latest efficiency, quality, and safety standards
• Develop production protocols, conduct, and supervise plant production trials on site to ensure successful scale-up and commercialization of new products
• Partner closely with global team to harmonize processes and work flow from global to regional to local implementations
Key Awards / Achievements
2021 Initiated and leading factory process improvement with annual cost saving of ¼ Billion US dollars on a global scale
2020 Sector award of “Acting as owner” due to providing efficient technical solutions and pushing back on unnecessary resources consumptions including time, manpower, and CAPEX spending
2020 Developed global database to capture above 600 factories manufacturing capabilities that unlocks rapid product development and scale-up on a global scale with drastic time project time saving and minimum CAPEX investments
2018 PepsiCo highest “Chairman Award” for extraordinary fast and efficient project execution along with visionary strategic portfolio transformation leading to highest global impact and record high revenue
2017 “MENA Innovation Award” for expanding PepsiCo product scope and gaining significant market share
In charge of the Engineering Technical Office to execute technical modifications on production lines and installations of new factories and production lines across all factories in Arma group
Key Responsibilities
• Audit production lines performance and efficiency to implement KAIZEN, LEAN manufacturing improvements for high efficiency with 6 Sigma standards and maximizing running cost saving
• Supervise engineering works and coordinate with Quality & R&D departments to ensure production meeting specifications with 6 sigma standards and strictly applying HACCP, ISO, and FSSC guardrails
• Monitor operations including production planning, preventive maintenance, CIL, breakdowns, running cost, & spare parts consumption
• Design new projects layouts with detailed P&ID with all mechanical related works in coordination with OEM suppliers and update engineering drawings for factories layout, product piping lines, steam systems, compressed air systems, high & low voltage cabling, data networks, and plumbing works
Key Awards / Achievements
2014 Lead the construction of 5 factories and tripled factories capacities
2013 “Best Research and Development” award for continues improvements
2012 Improved productivity of liquid soap factory to 400% with same production lines and man power
Scope of Work:
Ghee processing & filling factories | Shortening process & filling plant | Tin Can factory
Oil Processing factory | PET perform manufacturing & blowing factory | Oil filling factory
Detergent processing tower & filling factory | Sulphonation factory | Soap Noodles factory | Toilet Soap & Liquid Soap factories
Accomplished projects:
Shortening Plant | Sulphonation Factory | Oil Deoderizer plant | Oil Bleaching plant | Oil Refinery plant | Oil Filling production lines | PET Blowing lines | Liquid Soap process & filling factory | Post Dosing unit for Detergent Factory | Steam & electrical efficiency & power saving project across all factories
Counsel the company and troubleshoot mechanical problems without sacrifice of performance.
Supervise design of projects’ mechanical works in coordination with electrical, civil, and construction designs.
Audit contractors to ensure work implementation is according to standards and design specification.
Inspect mechanical works to approve handing over from the contractor to the owner.
Scope of Work:
HVAC Systems
Plumbing Works
Fire Fighting
Steam Networks
Compressed Air Systems
Forced Air Ventilation Systems
Projects Done:
Edita Food Industries
Green Foods Factory
Mina Pharma Egypt
Chili’s café & Studio Misr restaurant
o Sharm El-Sheikh
o Alexandria
o Cairo
Cataract Aswan Resort
Gold’s GYM El-Zamalik
German University in Cairo hostel
EGA Mercedes Benz Kattameya branch
Started as the only electro-mechanical design engineer in the company, then moved to site, and in a year, became leading all electro-mechanical works in all projects with a huge team of engineers
Key Responsibilities:
• Establish the Mechanical Sites Consulting department in the company
• Hire, coach, and manage multiple teams of senior and junior mechanical engineers to inspect and audit mechanical works of various contractors at different projects.
• Apply standard engineering code for pluming, water supply, pump rooms, firefighting, escalators, elevators, HVAC, Steam systems for inspection methods and ensure efficient, and reliable build quality across all projects.
• Track projects progress and quality of mechanical works and report to top management and projects owners.
• Lead engineering meetings to address technical challenges, conveying company strategy, and set upcoming targets.
• Design projects’ mechanical works and in coordination with electrical, civil, and construction designs
• Advice contractors to applying better solutions that could save time, money, effort and produce better quality of work
Scope of Work:
HVAC Systems
Forced Air Ventilation Systems
Steam Networks
Compressed Air Systems
Fire Fighting
Plumbing Works
Elevators & Aerial lifts
Swimming pools
Projects Done:
Porto Golf El-Sokhna Resort
Porto Golf Marina Resort
Porto Cairo residential compound and shopping mall
Avicennia Taba Resort & Hotel
Beau Rivage Taba Resort & Hotel
El-Saudi Pasta Factory
El-Dawar Resort in Libya
• Designed steel frame skeleton layout for new high deck and minibus models
• Directed factory production lines with decision making to solve manufacturing capability issues.
• Created solutions for enhancing bus performance of the current and the upcoming bus models
• Designed New Heating System for all upcoming International bus models by utilizing engine waste energy (applied successfully in UK & South Africa)
Scope of Work:
Study of chassis specifications
o Maximum Bus Height & Width
o Base wheel distance
Design of bus general layout
Design of bus frame skeleton
o Stress analysis & load calculations
o Weight reduction
o Deformation Study
Design of external body
o Aerodynamic analysis & drag force study
Finalize Design
o Complete finite element analysis
o Safety simulation and enhancements
Projects Done:
Mercedes Benz MCV 600 (VIP)
Mercedes Benz MCV 500N
Mercedes Benz MCV E120
Ecoline MCV E50
Ecoline MCV E30
Ecoline MCV E10
Coordinated the site works with the technical office.
Planned future tasks of site works to achieve submission stages of various zones.
Compiled the actual mechanical works done in the project with the technical data and shop drawings of the technical office.
Designed Shop drawing modifications when actual works does not comply with the technical office works.
Bachelor of Science, the American University in Cairo (AUC), July 2007. Major: Mechanical Engineering (Double Specializations) -Industrial Engineering -Design Engineering Minor: Computer Science -Computer programing & database systems Thesis: Computerized Mechanical Automated Storage/Retrieval System (AS/RS) for warehousing mechanisms. (Grade "A")
