Amina Mohammad

• Led daily store operations, ensuring flawless execution of high-end customer service, aligned with
the luxury standards of Dolce & Gabbana.
• Directed and inspired a team of sales associates, providing continuous training, coaching, and
performance management to cultivate a motivated, skilled workforce focused on achieving sales
goals and maintaining brand integrity.
• Oversaw the client journey, ensuring an exceptional and consistent experience from the moment of
entry to post-purchase follow-up. Created an atmosphere that fostered trust, personalized service,
and deepened customer loyalty.
• Developed and maintained strong relationships with VIP clients, offering tailored experiences and
building long-term connections to enhance customer retention.
• Guided the team in delivering personalized services through an understanding of client preferences,
ensuring that each interaction was memorable and unique to the individual.
• Drove sales by crafting a client-centric sales approach, focusing on exceeding client expectations
and offering bespoke recommendations throughout the purchasing process.
• Managed inventory control and stock replenishment, ensuring that the store maintained optimal stock
levels and that products were readily available to meet client demand.
• Implemented Visual Merchandising (VM) strategies, ensuring an appealing and cohesive store
design that resonated with customers and enhanced the overall shopping experience.
• Worked closely with cross-functional teams to ensure smooth execution of new product launches and
seasonal collections, ensuring alignment with the client journey and store presentation.
• Fostered a culture of collaboration and high performance within the team, aligning individual goals
with business objectives and encouraging continuous improvement in service delivery.
• Utilized client feedback to optimize service processes, address concerns, and adapt the in-store
experience, ensuring ongoing customer satisfaction.
• Managed store financials, including cash handling, sales reporting, and budgeting, ensuring accuracy
and effective financial management.
• Monitored and analyzed KPIs (sales, client satisfaction, team performance) to track progress, identify
areas for improvement, and drive ongoing operational excellence.

Responsible for Women RTW and Shoes

• Managed 34 stores across the kingdom for two international brands, overseeing both offline and
online sales to drive revenue growth and market presence.
• Developed and executed comprehensive marketing plans, focusing on brand growth, customer
engagement, and targeted campaigns to maximize sales.
• Led the launch of new sales channels, expanding the brands reach and increasing sales opportunities
across multiple platforms.
• Managed brand partner relationships by fostering clear and consistent communication, ensuring
alignment on goals, strategies, and execution across all touchpoints.
• Directed human resources functions, including recruitment, training, employee development, and
performance management, overseeing a team of 100+ employees.
• Oversaw store operations, ensuring adherence to company standards, optimizing daily functions, and
enhancing operational efficiency.
• Managed product buying, allocation, and inventory management, ensuring product availability and
stock levels were aligned with demand.
• Developed and executed promotion planning strategies to drive sales through effective in-store and
online initiatives.
• Focused on enhancing the guest experience, using customer insights and feedback to implement
service improvements and increase customer satisfaction.
• Held full P&L responsibility, managing top-line sales and bottom-line profitability, ensuring
effective financial planning, cost control, and budget management.
• Accountable for settlements, payments, and financials, ensuring timely processing and compliance
with financial procedures.
• Led Visual Merchandising (VM) strategies, maintaining consistent and impactful product displays
and store aesthetics across all locations.

• Oversaw the operations of 14 retail stores across the Central and Eastern regions of Saudi Arabia,
ensuring consistent performance and adherence to brand standards.
• Led offline sales initiatives, driving store-level revenue through targeted strategies, promotions, and
team performance management.
• Managed product lifecycle and inventory operations, including stock replenishment, inter-store
transfers, and shrinkage control.
• Executed in-store marketing activations and local brand collaborations to increase footfall, brand
visibility, and customer engagement.
• Held full HR responsibility, including recruitment, training, development, and termination of staff,
ensuring optimal team structure and alignment with brand values.
• Developed and implemented team benefits programs to boost motivation, retention, and
performance.
• Ensured store standards compliance through regular audits, with a focus on Visual Merchandising
(VM), cleanliness, safety, and operational efficiency.
• Spearheaded new store openings, from site setup and staffing to VM implementation and launch
readiness.
• Monitored and enhanced guest experience metrics, leveraging tools like Mystery Shopper
evaluations to identify service gaps and implement improvements.

• Led regional sales and operations for Cortefiel, Springfield and Celio for 17 stores, aligning brand
strategy with local market demands and cultural preferences.
• Oversaw daily store operations, ensuring full compliance with brand guidelines and delivering a
seamless, high-quality customer experience.
• Directed and executed Visual Merchandising (VM) strategies, maintaining consistent brand identity
and commercial impact across all locations.
• Collaborated closely with merchandising and supply chain teams to manage stock intake and ensure
balanced inventory distribution across stores, minimizing overstock and out-of-stock situations.
• Conducted market and competitor analysis to identify regional trends, optimize product selection,
and capitalize on business opportunities.
• Played a key role in recruiting, training, and developing store teams, with a strong focus on staff
engagement, customer service excellence, and brand representation.
• Monitored and improved regional performance metrics including footfall, average basket size, and
stock rotation.
• Successfully led new store openings, including Visual Merchandising setup, team onboarding, and
operational launch planning.

• Responsible for building, designing, and analyzing raw data to generate actionable insights for
managerial decision-making.
• Created and maintained a suite of comprehensive reports, including:
• Sales Reports by Channel - to track performance across retail, wholesale, and digital platforms.
• Brand Marketing Reports - evaluating campaign performance and brand visibility.
• KPI Reports by Channel - measuring key performance indicators tailored to each sales stream.
• Budget Forecasting & Planning Reports - supporting financial planning and resource allocation.
• Brand Management Dashboards - tracking brand performance, market share, and growth
opportunities.
• Strategical Pricing Analysis Reports - optimizing pricing models based on market dynamics and
competition.
• Perfect Store Reporting - auditing retail execution against brand standards and operational
excellence metrics.
• Product Management Reports - overseeing product lifecycle, launches, and discontinuations.
• Stock Intake & On-Time Delivery Reports - ensuring timely replenishment and reducing stockouts
or overstocking.
• Payment & BDA Trackers - monitoring financial transactions and compliance with Business
Development Agreements.
• Product Planning Documents - aligning product supply with seasonal and promotional calendars.
• Management Data Analysis Reports - supporting senior leadership with strategic insights and
operational overviews.
• Promotion Planning & Execution Reports - analyzing effectiveness and ROI of promotional
activities.

KA, Binzagr Co.
• Delivered and analyzed daily sales reports, as well as weekly and monthly sales forecasts to guide
strategic decision-making.
• Prepared and reviewed monthly category scorecards, customized audits, and promotion allocations
by customer to assess performance and improve targeting.
• Conducted monthly audits to ensure compliance, identify gaps, and enhance operational accuracy.
• Supported sales teams in the completion of BDAs (Business Development Agreements) and ensured
accurate execution of terms.
• Managed CCFOT (Customer Case Fill on Time) for APU Panda, working to enhance customer
service levels by identifying and resolving service-related issues.
• Developed inventory solutions to balance stock levels, reduce waste, and meet demand efficiently.
• Led financial analysis and planning initiatives to improve profitability and cost control.
• Oversaw dispatch planning, optimizing delivery timelines and minimizing operational delays.
• Conducted logistical analysis and troubleshooting, identifying root causes of inefficiencies to reduce
losses and improve supply chain performance.