Founder & Digital Account Director
Soluweb
Total years of experience :7 years, 10 Months
Leading Web agency providing digital marketing strategy, Ecommerce & user experience UX in-depth analysis, graphic & web design and social media strategy. Using the latest of technology to integrate, optimize and manage high volumes of cross-channel campaigns for major brands.
Strategic Business Development
• Established the digital agency in 2011 focusing on meeting clients’ goals and objectives through razor-sharp results-driven strategies.
• Developed and converted business opportunities and effectively ensured account management, financial forecasting, revenue growth and profitability to the agency.
Digital Marketing
• Successfully designed, delivered and monitored cost effective digital campaigns including search engine optimization, search engine marketing, social media marketing, display advertising & online PR.
• Measured and reported on performance of all digital strategies including rank tracking, web analytics, social media statistics, CPM, CPC, CPA, CTR and Lead generation. Set and deployed required actions accordingly.
• Performed SEO audits with on-page and off-page analysis, website reviews through Google and Bing Webmaster tools & search trends.
• Conducted Ergonomics audits for mobile applications, web & mobile sites, using Bastien & Scapin “Ergonomic Criteria for the Evaluation of Human-Computer interfaces", with a proven track record of improving conversion, bounce rates, average basket spend among other metrics.
Ecommerce
• Developed the acquisition strategy across channels, including SEM, Display, Digital Media, Retargeting, Brand Campaigns and Paid Social advertising to drive ROI
• Set and run reporting on KPIs e.g. overall turnover, increased website traffic, conversion rates, average basket spend and customer retention, to develop overall business
• Used data mining and A/B multivariate testing to inform strategies and to ensure activity is driven by insights and customer experience
Team Management
• Managed a digital team of 10 comprising Graphic & Web Designers, Social Media Executives, Journalists, SEO Specialists and Traffic Managers, providing them with strong, proactive motivational leadership and clear objectives, goals and planning of skills development.
• Delivered training to journalists for SEO friendly content production and effective audience targeting.
Digital Sales & Marketing Manager
Web agency providing client centric online marketing strategy, graphic design & web development, community management, E-commerce, web ergonomics audits and web hosting, with customers in France, Morocco, Canada, Spain, UK and USA.
Business Development
• Ensured agency management & growth by setting sales strategies/targets and developed brand awareness
• Participated in online workshops, conferences and networking opportunities to keep abreast with trends within the online field
Digital Sales & Marketing
• Developed, executed and delivered the company’s online marketing strategy and budget to drive the business forwards through key marketing channels
• Managed Search Marketing, Social Media and video campaigns, optimizing CPC, QF & CTR
• Managed SEO campaigns with monthly reports, advising on actions to take in alignment with paid online advertising strategy
• Responsible of managing net linking and RP campaigns
People Management
• Monitored the overall performance of projects across key accounts involving cross-functional teams, with strong attention to detail.
• Maintained effective relations with key accounts & ensured clients expectations were aligned.
Director of Strategic Development
Moroccan fully-integrated producer of a multi-award winning extra virgin olive oil, with sales in all 5 continents and more than 35 countries worldwide.
Highlights
• Instrumental in introducing Moroccan olive oil to markets such as Brazil, South-Korea, India, Japan and Russia for the first time.
• Promoted eco-tourism at the farm of Marrakech, partnering with a travel agency.
Strategic Development
• Recruited & managed a network of sales representatives in numerous countries, along with all internal stakeholders.
• Defined and drove the business to create a strategic road-map and business development strategy based on market analysis and synthesis to understand market trends and best practices.
• Ensured that packaging products met set requirements and specifications, giving to the olive oil its letters of nobility and providing a better protection from oxidation.
Mechanical Engineering
o Project manager in charge of designing energy efficient buildings with " green building " Leed labels (www.cagbc.org)
o Coordinated with architects and engineers of complementary area of expertise
Certificate in Project management
Bachelor degree in Electromechanical Engineering
