Omni Channel Marketing Manager
2XL Furniture & Home Decor
Total years of experience :12 years, 7 Months
• March 2020 - Sales increased by 79% in Galleria store post the media launch
• 2019 - No. of transactions increased by 5% despite challenging market conditions
• 2019- Thoughtful strategies & execution led to Ecommerce website traffic & revenue increase by more
than 100% y-o-y
• 2019 - Winner of Design ME Best Home Decor store award
• 2019 - Sales increased in Uptown Mirdif store by 62% post the media launch
• 2018 - Winner of InsideOut Best Home Store award of the year
• 2018 - Design Middle East Best Home store competition runner up
• 2017 -Winner of InsideOut Best Home Accessories award
• 2017 - Well-thought marketing strategies and digital campaign (recognized by IPSOS) led to 29%
growth
• 2016 - Changed all customer touch points to convey brand message seamlessly
• Strategic tie ups & promotions giving more than 80% ROI like ADCB, ENBD, DIB, EIB and FAB.
• 2016 - Saved more than AED 2 million with better media planning & negotiation
• Attained VOSS water online incremental sale by more than 600%
•Managed FMCG brands like Jolly Caffe, VOSS water, Jolen Cream, Texas Instruments & East India
Company at channel partners like Carrefour, Spinneys, Lulu, Choithram etc
• Managed Fashion brands like Hugo Boss, Ulysses Nardin, Porsche Design Artioli, Zilli, Billionaire
•Managed marketing of HORECA products like Jolly Caffe
• Conducted workshop among Math teachers leading 50% increase in sales
• Drove various promotions & tie ups helping brand to grow multiple times
• Handling Marketing Budget of AED. 12 Million.
• Planning of the Annual Marketing Budget and Allocating Budget to various Marketing activities for
the financial year.
• Preparing Annual Marketing Calendar in consultation with the CEO.
• Complete Planning and Execution of the Communication across 80 stores across GCC and at Duty free stores - ADDF, JDF, KDF & MDF
• Complete planning and execution for New store opening activities..
• Briefing Media and Creative team for all the Marketing offers.
• Working on Tie Up with the Mall Management and Duty Free Management for the Branding Spaces.
• Handling the PR agency and the PR releases.
• Making best utilization of the Loyalty customer data base.
• Monitoring Social Media page and giving brief to the Social Media agency.
• Preparing the Marketing circular for the various campaigns and promotions and send the same the store teams.
• Preparing the monthly organizational newsletter and sending it to everyone in company.
*Handling all the ATL/BTL Marketing activities and its suppliers
*Making Business plan for all the Marketing promotions
*Complete Supplier Management for all the Marketing activity
*Analysis and making report on customer feedback
*Business competitor tracking
*Business Alliances/Tie ups
*Managing the operation of the Customer Loyalty Program
*Complete Planning and execution of the New store opening activities
*Web Marketing
*Complete Planning and execution of the New store opening activities
*Handling all the ATL/BTL Marketing activities
*Making Business plan for all the Marketing promotions
*Complete Vendor Management for all the Marketing activity
*Analysis and making report on customer feedback
*Key member of the New store opening team
*Business Development through the Space on Hire activity
*Business competitor tracking
*Business Alliances/Tie ups
*Managing the operation of the Customer Loyalty Program
*Coordinating Marketing activities for 48 stores across India
*Web Marketing
Strategy in Digital & Social Media Marketing
Master of Business Management in Marketing
Bachelor of Engineering in Electronics & Communication. Four years course.