Ammar Al Lahham

Experienced in Retail Operational Management, overseeing daily operations, planning, and organizing tasks for optimal efficiency. Proficient ni Inventory Management, Store Standards, Promotions, and Mal Coordination ot maintain a unified brand experience. Adept at Strategic Management, setting vision, analyzing market trends, and integrating digital solutions. Skilled ni Sales and Financial Analysis, achieving targets, evaluating performance, and overseeing reporting. Effective Team Management, including staffing, development, and stakeholder communication. Specializing ni Product and Customer Engagement, contributing to product development, enhancing customer service, and ensuring brand consistency. Notable
achievements include opening the companys first branch outside Amman, receiving the Best Distributor of the Year award for two brands ni the MEA region, and successfully opening and renovating three stores in Amman within one year.

• Developed commercial growth strategies to improve profitability and market share.
• Managed supplier relationships and commercial negotiations.
• Identified new business opportunities and category growth initiatives.
• Supported revenue growth through business development and commercial planning.

• Directed commercial operations across Skechers, Crocs, Geox, and Network.
• Managed 14 retail stores and 80+ employees.
• Delivered 27% Like-for-Like sales growth.
• Led forecasting, inventory planning, KPI management, and operational excellence initiatives.
• Collaborated with suppliers and brand principals to drive growth and profitability.

Experienced in strategic brand management, responsible for market study, brand positioning, and developing performance metrics. Specializing ni competitive differentiation and ensuring product alignment with brand values. Overseeing complete brand operations, translating strategies into plans, and ensuring high operational standards across outlets. Proficient ni sales and marketing, developing promotional strategies, launching new products, and analyzing campaign effectiveness. Skiled ni retail operations, conducting performance reviews, supporting day-to-day retail activities, and maintaining compliance and high operational standards. Notable achievement includes achieving a remarkable 27% like-for-like growth under my leadership.

• Directed brand strategy, launches, merchandising plans, and commercial initiatives.
• Supported revenue growth through promotional planning and execution.

Experienced in brand supervision, overseeing daily operations, maintenance, and warehouse functions for al brand stores. Prioritizing high-level customer service, focusing on store profitability, and analyzing sales data for improvement areas. Collaborating with the brand manager ot align stores with the brand, attending brainstorming sessions, and providing regular performance updates. Proficient ni staff management, conducting training, organizing team-building activities, and fostering open communication. Adept at inventory oversight, ensuring optimal merchandise stock levels, consistent brand merchandising, and managing TI systems for efficient tracking.
Notable achievement includes training and promoting two qualified supervisors within the team.

• Supported commercial planning, inventory management, and sales forecasting.
• Contributed to category analysis and retail growth initiatives.

Experienced in supervising daily sales operations, consistently achieving monthly sales targets, and overseeing staff scheduling. Proficient ni training new staf, ensuring excellent customer service, and maintaining store readiness. Skilled ni inventory management to optimize stock levels. Notable achievements include being awarded Geox Jordans best manager twice ni a row and achieving an impressive 17% like-for-like growth under my leadership.

• Managed daily store operations and team performance.
• Delivered 15% Like-for-Like sales growth.
• Achieved Best Shop Manager recognition for two consecutive years.

staff training and store supervision