Digital Marketing Manager
Xpertin
Total years of experience :13 years, 7 Months
• Coordinate with Directors to draft marketing strategy and marketing plans.
• Plan and implement advertising campaigns on digital media; including but not limited to Search Engines, Display Media, and Social Networks.
• Manage and optimize all marketing campaigns to maximize advertisement ROI.
• Prepare and present weekly, monthly and quarterly performance reports with key performance indicators.
• Coordinate with affiliates and online press for PR and promotional materials.
• Provide direction for designs and creative for marketing and promotional materials.
• Provide direction to create content for blog, website, digital ads, and social media.
• Coordinate with the development team and product manager to suggest new features to improve user experience and user flow.
• Implementation of marketing automation.
• Conduct webinars and informational content to educate users
• Perform A/B testing for different ad campaigns, landing pages, web content and user flows.
• Responsible for company's overall digital media presence.
• To improve company's online sales.
• Manage brand’s communication on social media and online forums.
• Execution of marketing and advertising campaigns.
• Leads generation from Facebook, Instagram, Messenger, and WhatsApp.
• Improvement of Conversion Rate, eCommerce Cart Value, and Basket size.
• Supervising team of graphic designers for digital creative.
• Supervising team of content writers for PR, micro blogging & social media.
• Execution of Marketing Automation
• Coordinating with category managers, catalog team and website development team to improve website user experience.
• Suggest product improvements based on marketing and sales data.
• Reporting and presentation for marketing growth to the management.
• Initiated social media and digital presence of company from scratch and successfully built an adequate audience.
• Managed CPM, CPC campaigns on Social Media.
• Remained responsible for result oriented and efficient Facebook advertisement.
• Worked towards improving Conversion Rate, eCommerce Cart Value, and Basket size.
• Supervised team of graphic designers to generate digital creatives.
• Setup and managed Facebook Dynamic Ads.
• Coordinated with catalog and web development team to improve website functionality, interface and UX.
• Managed a team of 7 ecommerce Key Account Managers as Team Lead.
• Increased online and social media presence to 90%.
• Managed to obtain 100% client retention rate in consecutive quarters.
• Created potential leads by digital marketing and B2B portals.
• Integrated social media with ecommerce sites to boost website traffic.
• Coordinated with customers and new prospects to help sales team.
• Created content and graphic designing for digital marketing.
• Maintained clients' profiles and online existence on business platforms, online forums and blogs.
• Facilitated in online business dealings and negotiations to convert business leads.
• Closely worked with the support teams (SEO, Web development, Sales team).
• Generation revenue through up selling and cross selling of different online services.
• Made process of smooth service delivery by implementing online SLA and KPI.
• Delivered quarterly reports and presentations to top management.
• Initiated online existence of one of the Pakistan’s largest B2C website.
• Worked for brainstorming and execution of Facebook campaigns.
• Proactively updated and managed social media calendar for weekly and daily posts.
• Designed visual content for better visibility and maximum social reach.
• Worked with offline marketing teams to integrate offline and online sales channels.
• Maintained timely response on all social media networks to engage fans/followers.
• Promoted company’s blog and increased website traffic.
• Monitored social media posts, content, design, and customer responses.
• Singapore based outsourcing company where I worked to manage international clientele for online services delivery.
• Managed a team of 12 online services executives.
• Supervised quality assurance and customer support (US clientele).
• Managed Social Media Marketing through Facebook, Twitter and LinkedIn on behalf of clients.
• Provided online and on-call customer support for clients’ ecommerce websites.
• Directly coordinated with customers to understand their needs and to provide solutions.
• Co-structured company’s customer relationship policy.
• Managed and frequently updated blogs by creating content and designing images.
• Prepared reports and market analysis and executed online researches.
MBA Program (18 years education) in Marketing with Majors in: Internet Marketing Brand Management Media Marketing Customer Relationship Management Public Relations Services marketing
BBA Program (16 years education) with Major courses including: Advertising Change Management Consumer Behavior Marketing Management Development Economics Business Communication Management Information Systems Project Management International Marketing