Ammar Tobba

Corporate Communications Director, ME Region at Huawei

• United Arab Emirates - Dubai
• My current job since October 2011

PR Senior Consultant at Hill & Knowlton

• United Arab Emirates - Dubai
• My current job since October 2008

Responsibilities

Clients Servicing
 Strategic counsel to clients in communication strategies and programs including IC, CSR, media and stakeholders relations
 Anticipate and develop solutions to client needs and problems and manages client expectations.
 Quality control of H&K clients Arabic materials
 Developing materials in Arabic for clients Arabic senior executives (Speeches, features, Op-Ed’s…etc).
 Media relations and crises management counsel to clients senior Arabic executives
 Help to apply research, studies, auditing and intelligence processes for clients on the corporate level
 Counsel on special services such as stakeholders mapping, media audits/intelligence and CRM programs
 Develops and manages projects/programs, including implementation plans, evaluation mechanisms, staffing, budgets and timelines.
 Strategic counsel to clients on professional and third-party suppliers services

Internal
 Oversees and trains bilingual team members on Arabic writing, media relationship managements and client servicing.
 Provides leadership in building effective, productive account teams.
 Identifies strengths and weaknesses of team members, providing day-to-day counseling on job performance and career development as appropriate
 Ongoing coaching and on job training to maximize productivity and continually seeks new ways to learn and improve and contribute

Business Development
 Building relationships and growing existing accounts.
 Identifies and pursues opportunities for developing new business within and across company offices and practice areas.
 Works with senior management team to identify and address supervisory training, leadership and career development needs.

Key Clients: Masdar, TDIC, twofour54, UASC, Thyssen Krupp, Al Maabar, DWTC, Special Court for Sierra Leon, KHDA, Meraas Holding, Tejari, Burt Hill, EWS

PR Director – Head of GCI Dubai at GCI Group (MENA PR Agency of Grey Worldwide – WPP Group)

• United Arab Emirates - Dubai
• January 2008 to September 2008

Achievement:
 GMR Award for the best use of PR
 Team development and acquisition of new accounts

Responsibilities
 Manage client’s accounts rapport and growth and pursue opportunities for developing new business
 Support Regional Director in regional accounts supervision and follow up on new pitching processes
 MENA point of contact for GCI Group International clients
 Oversee Dubai accounts team operations, communications and deliverables to clients providing day-to-day quality monitoring / coaching and counseling
 Anticipate and develop strategies, plans and solutions to client key needs and problems.
 Recruiting and on job training
 Strategize and build up agency relation with media
 Implement and develop agency operational processes and systems for maximum creativity and productivity
 Direct suppliers and 3rd parties projects relationships and events planning and implementation

Key Clients: Royal Bank of Scotland International - TNT- Six Senses Resorts & Spas - Fairwood/BKP - Goodman
- Canon - L’Oreal - The Land

PR Account Director at Memac Ogilvy (MENA Affiliation with Ogilvy & Mather – WPP Group)

• Saudi Arabia - Riyadh
• August 2005 to December 2007

Achievements
 MEMAC Ogilvy Employee of the year 2006
 Improved my accounts revenue in 40% by mid of 2007
 Acquired new accounts

Responsibilities
 Manage and develop projects programs implementation, evaluation, staffing, budgets and timelines.
 Oversee the development of range of materials and communications handled by account team
 Develop and guide media relations strategy and its communication process.
 Guide client market positioning and enhance creative marketing concepts
 Manage events and the coordination processes with suppliers and 3rd parties.
 Oversee the development of an accurate new business projects pitching processes and budgets
 Communicate market needs to clients and develop and implement long/short-term communication / PR marketing strategies.
 Delegate and and identify strengths and weaknesses of direct reports and team members, providing day-to-day counseling on job performance and career development.
 Provide leadership in growing existing accounts and identifies/pursue opportunities for developing new business within and across company offices and practice areas.

Key Clients: Saudi Telecom - Al Rajhi Bank, American Express - GlaxoSmithKline - Gulf Air - Al Watania
Poultry - Kwik Kopy - Saudi Fuel - NAS Air - Samsung - General Motors - Al Othaim

Public Relations / Communication Coordinator at Showtime Pay TV Network (Owned by Gulf DTH – A joint venture between KIPCO and VIACOM Inc)

• United Arab Emirates
• December 2000 to July 2005

Achievements:
 5 certificates of merits for the best performance, creativity, productivity and service
 Build CRM team and established subscribers communications department for the company

Responsibilities
 Develop PR Dept writing materials including sourcing, writing the Arabic printed listings magazine (TV Guide) and the Electronic Programme Guide (E-zine).
 Writing materials for Showtime Arabic website and other publications including programme descriptions.
 Coordinating with the production department, advertising agency, suppliers and 3rd parties.
 Media relations.
 PR campaigns planning and implementation
 Event management
 Developing CRM programs in coordination with the marketing and customer service departments.

Translator & PR Coordinator at Sharjah Municipality

• United Arab Emirates - Sharjah
• January 2000 to December 2000

Responsibilities
 Writing press releases, articles and developing PR materials.
 Media relations and events management
 Liaise and follow up with government authorities.
 Liaise with advertising department/ agency on copywriting, editing and translation works

Administration Supervisor at Ghassan Establishment

• United Arab Emirates
• September 1998 to January 2000

- Supervision of the daily admin works 9secretarial and logistics0
- Supervision of the customer service and sales processes
- Translation works