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Amna Hanif, Senior Graphic Designer

Amna Hanif

Senior Graphic Designer·Informa Middle East

United Arab Emirates

Bachelor's degree, Graphic Design and Communication

Work experience

Total years of experience: 17 years, 4 months

Senior Graphic Designer

December 2019 - March 2026

Informa Middle East

Dubai, United Arab Emirates •Hybrid

December 2019 - March 2026

I led high-impact creative strategy and design for major international exhibitions across diverse sectors, including healthcare, laboratories, energy, retail, and technology. My responsibilities included developing visually compelling digital and print assets, ranging from large-scale event signage and exhibition branding to social media campaigns, brochures, multimedia presentations, and integrated marketing campaigns.
Company industry:
Advertising
Job role:
Marketing and PR

Graphic & Brand Design Manager

November 2017 - June 2019

Retail Arabia International

Dubai, United Arab Emirates

November 2017 - June 2019

• Managed & designed sales promo, merchandising, POS, packaging, events, print and digital advertising.
• Designed & Maintained International brands, guidelines, campaigns, and other marketing collateral.
• Monitored and advised fellow employees in both the creative process and client management.
• Designed and produced highly creative, impactful presentations for new business pitches.worked with clients, briefed and advised them with regard to design style, format, print production, and timescales.
Developed concepts, graphics, and layouts for product illustrations, company logos, and website templates.
Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Senior Creative Graphic Designer

June 2016 - July 2017

Jalapeno Marketing Management

Dubai, United Arab Emirates

June 2016 - July 2017

• Developed UI/UX mock-ups and prototypes to illustrate sites functionality.
• Designed social media posts on Facebook, Instagram, Twitter, and YouTube.
• Designed graphics user interface elements, like menus, tabs, and widgets.
• Designed advertisements, magazines, emailer, web pages, logos, branding and communication materials.
• Advised clients on strategies to reach a particular audience.
• Met with clients to gain an understanding of what they want their proposed communications to look like. Created or illustrations, pictures, and designs to reflect the desired theme and tone of the communications.
Company industry:
Media Production
Job role:
Design, Creative, and Arts

Graphic & Brand Designer

January 2016 - May 2016

Visual ID Source, New York, USA

New York, United States

January 2016 - May 2016

• Translated brand strategies into brand plans, brand positioning and go-to-market strategies.
• Visualized and created mock-up designs for different signs.
• Monitored market trends and competitors’ activities to identify opportunities and key issues.
• Maintained brand identity consistency.
• Introduced digital ceramic printing with new techniques to create amazing results from the machine.
• Prepared quotations for all new jobs for making custom signs and sending them to different clients for approval.
• Completed projects by coordinating with outside agencies, art services, and printers.
• Presented designs to clients for approval.
• Attended meetings at production houses and with other directors.
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Creative Graphic & Marketing Designer

February 2012 - November 2015

Al Abbar Group

Dubai, United Arab Emirates

February 2012 - November 2015

• Met clients to discuss their business objectives and requirements of the job for digital ceramic printing.
• Accomplished and designed many creative patterns for digital ceramic printing.
• Designed and managed the production of marketing materials including leaflets, posters, flyers, etc.
• Designed Al Abbar brand guidelines.
• Handled the artwork from creation to printing through the digital ceramic printing machine.
• Provided solutions for digital ceramic printing for unlimited opportunities for creating distinctive and lasting
impressions on building facades, windows, and interior elements.

Achievements
• Achieved AED 1.3 million revenue increase in one year by designing projects for digital ceramic printing.
• Created more than 1000 color codes for digital ceramic printing.
• Conceptualized and executed corporate branding.
Company industry:
Construction & Building
Job role:
Design, Creative, and Arts

Graphic Designer & Business Development Manager

February 2008 - December 2011

Dolphin IT

Dubai, United Arab Emirates

February 2008 - December 2011

• Presented and sold company products and services to potential clients.
• Designed, brochures, CD covers, posters, business cards, newsletters, 2D exhibition stands website templates, magazines ads & e-flyers for Net to Phone, USB PC, LAN Messenger, and Mail to SMS.
• Contacted potential clients through cold calls and emails.
• Resolved technical problems, proofing material, and meeting set deadlines.
• Developed creative concepts and contributed ideas and design artwork to suit business needs.
• Managed the design of graphics to be displayed at conferences, exhibition stands and at promotional events.

Achievements:

• Promoted IT software to clients by solid marketing strategy.
• Designed more than 200 website templates and other advertising materials.
• Worked on deadlines with production & quality to achieve targets.
Company industry:
IT Services
Job role:
Design, Creative, and Arts

Education

University of the Punjab

April 2004

April 2004

Bachelor's degree, Graphic Design and Communication

Pakistan

Govt. Girls Higher Secondary school

March 2000

March 2000

High school or equivalent, Science

Pakistan

GPA (percentage): 80%

GPA (percentage): 80%

Studied Science in 10th grade.

Skills

Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe Photoshop CS4
Expert
Adobe Photoshop CS4
Expert
Illustrator
Expert
Illustrator
Expert
Corel Draw
Expert
Corel Draw
Expert
Microsoft Word
Expert
Microsoft Word
Expert
InDesign
Expert
InDesign
Expert
Execllent Communication Skills
Expert
Execllent Communication Skills
Expert
PowerPoint
Expert
PowerPoint
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Adobe Premiere Pro
Intermediate
Adobe Premiere Pro
Intermediate
Adobe Indesign
Expert
Adobe Indesign
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Adobe Premiere
Expert
Adobe Premiere
Expert
Creative Ads
Expert
Creative Ads
Expert
Guidelines
Expert
Guidelines
Expert
Design Management
Expert
Design Management
Expert
Print Media
Expert
Print Media
Expert
Branding
Expert
Branding
Expert
Creative Writing
Expert
Creative Writing
Expert
Social Media
Expert
Social Media
Expert
Infographics
Expert
Infographics
Expert
Campaign
Expert
Campaign
Expert
Merchandising
Intermediate
Merchandising
Intermediate
Marketing
Expert
Marketing
Expert
ATL & BTL Advertisement
Expert
ATL & BTL Advertisement
Expert
Typography
Expert
Typography
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe Indesign
Expert
Adobe Indesign
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Adobe Premiere
Expert
Adobe Premiere
Expert
canava
Intermediate
canava
Intermediate
runway
Intermediate
runway
Intermediate

Languages

English

Expert

Urdu

Expert

Punjabi

Expert

Hindi

Expert

Hobbies and interests

Hiking, sketching, fitness training and travelling.