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Amr Ashraf, Digital Marketing Manager

Amr Ashraf

Digital Marketing Manager·Dopay

Saudi Arabia

Master's degree, Master of Business Administration (MBA)

Work experience

Total years of experience: 12 years, 0 months

Digital Marketing Manager

February 2024 - April 2024

Dopay

Cairo, Egypt

February 2024 - April 2024

• Digital Communication Strategy
• Marketing Funnel Optimization
• Performance Marketing Audit
• Marketing Analytics
• Referral Programs Plan
Company industry:
Financial Services
Job role:
Marketing and PR

Marketing Operations Manager

January 2023 - December 2023

Rite Aid

Cairo, Egypt

January 2023 - December 2023

-- Led the marketing and sales operations teams in the Cairo office and report to the management in Kuwait
-- Identified and designed scalable processes that enable the marketing team to be more effective in their daily work
-- Supervised the creation all marketing materials and company presence at B2B events
-- Conducted market research to analyze direct/indirect competitors in the Egyptian market
-- Monitored campaigns performance and developed insights across the different marketing channels
Company industry:
Medical & Healthcare Equipment
Job role:
Marketing and PR

Co-founder and CEO

May 2020 - December 2022

UltraHire

Cairo, Egypt

May 2020 - December 2022

UltraHire is an AI-powered video recruitment platform

-- Created the startup’s business plan and go-to market strategy
-- Collaborated with the technical team on developing the solution backend, recruiter portal and candidate mobile app
-- Pitched the solution to potential early adopters and investors
Company industry:
Software Development
Job role:
Management

Founder And CEO

May 2015 - November 2022

Pixel Media & Advertising

Cairo, Egypt

May 2015 - November 2022

-- Maintained the agency’s relations with its existing key accounts
-- Supervised the day-to-day operations of the agency’s different functions including the marketing team, creative team, and accounting/finance department
-- Developed new business opportunities and pitched the agency’s services to clients in Egypt, UAE, and Kuwait
Company industry:
Marketing
Job role:
Management

Digital Marketing Instructor

May 2021 - December 2021

GoMyCode

Cairo, Egypt

May 2021 - December 2021

-- Facilitated the learning process of the students as they go through GOMYCODE’s digital marketing curriculum
-- Conducted weekly workshops examining the latest developments in digital marketing
-- Mentored the students as they practice and launch digital campaigns for their startups
Company industry:
Training & Education Center
Job role:
Training and Development

Founder and CEO

April 2012 - May 2020

Idea Bakers Media & Advertising

Cairo, Egypt

April 2012 - May 2020

-- Successfully organized 250+ corporate events and activations for clients including DELL Technologies, Uber, Allianz, LEONI, El-Sewedy Education, Banque Misr, Banque du Caire, Unilever, Huawei and many more
-- Supervised the process of events planning from start to finish and lead a team of technical and production coordinators.
Company industry:
Events Management
Job role:
Management

Founding Partner

April 2014 - June 2019

Creative Industry Summit

Cairo, Egypt

April 2014 - June 2019

I founded Creative Industry Summit in 2014 as an in-house project under Idea Bakers and launched two annual summits in 2014 and 2015 with the support of my team.

After our 2nd annual summit, Idea Bakers entered an agreement with The Worx EMC to co-organize Creative Industry Summit and this partnership lasted till February 2019 at which time I made a full exit to The Worx EMC's co-founders Mai Salama & Neamat Khalil.

I continue to support Creative Industry Summit in an unofficial capacity as a believer in its potential to drive Egypt's creative economy forward.
Company industry:
Events Management
Job role:
Management

Digital Marketing Consultant

April 2016 - October 2016

4PR Communications

Cairo, Egypt

April 2016 - October 2016

-- Created content strategy and digital marketing campaigns for the agency’s clients
-- Integrated the agency’s traditional PR campaigns with digital activation
-- Collaborated with a wide range of influencers and KOLs for clients across the tech, travel and F&B sectors
Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Social Media Manager

June 2014 - November 2014

Hit Creative Communications

Cairo, Egypt

June 2014 - November 2014

-- Conducted market research and competition analysis for agency clients
-- Delivered presentations and performance reports to many clients including Unilever (Knorr), OPPO, and McDonald’s
-- Studied social media trends and digital marketing tools to assist agency clients with decision-making.
Company industry:
Advertising
Job role:
Marketing and PR

Education

University Of East London

June 2025

June 2025

Master's degree, Master of Business Administration (MBA)

Egypt

Enrolled online at the University of East London. Expected to complete the MBA in 2025.

The American University In Cairo

June 2020

June 2020

Bachelor's degree, Computer Engineering

Egypt

I majored in Computer Engineering and minored in Business Administration
View attachment

Skills

Media Strategy
Expert
Media Strategy
Expert
Marketing ROI
Expert
Marketing ROI
Expert
Critical Thinking
Expert
Critical Thinking
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Public Speaking
Expert
Public Speaking
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
EVENT PLANNING
Expert
EVENT PLANNING
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
Marketing Operations
Expert
Marketing Operations
Expert
Marketing Analytics
Expert
Marketing Analytics
Expert
Google Analytics
Intermediate
Google Analytics
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Influencer Marketing
Expert
Influencer Marketing
Expert
E-Mail Marketing
Expert
E-Mail Marketing
Expert

Languages

Arabic

Native Speaker

English

Expert

Spanish

Beginner

Memberships

Egyptian Engineers Syndicate

Member

June 2020

Hobbies and interests

Reading
Running

Ran two half marathons and preparing for a full marathon