Senior Consultant - (Freelancer)
Impact Porter Novelli
Total years of experience :22 years, 2 Months
- Developing all Arabic contents for ECC (Emirates Competiveness Counsel), including:
• Press releases
• Op-eds
• Welcome speeches and closing remarks for speakers (H.H, UAE Minister of State, and Chairwoman of ECC, Secretary General of Ecc)
- Develop, manage and implement full PR plan for the Global Competitiveness Summit, organized by Ecc.
- Develop, manage and implement full PR plan for Lay’s participation @ charismas festival event.
- Develop, manage and implement full PR plan for Namshi’s, the online fashion destination in GCC, cocktail reception event to preview Spring/Summer 2013 collection.
• Overall seeing, editing and approving all Arabic content for all APCO’s accounts
• Managing Key strategic major clients Masdar institute, Emirates Foundation and Sharjah Media Center
• Senior Arabic editor (developing content, translation) for following events: Arab Media Forum, Dubai International Film Festival (DIFF), Arabian Travel Market (ATM), GITEX, Gulf Cup, Career Fair, Media & Marketing Show, Arab Health, Arab Strategic Forum, Cityscape,
• Proactive client relationship management
• New business opportunity identification through monitoring general market trends and tackling various networking opportunities
Senior Arabic editor (developing content, translation)for following Clients: Dubai Properties Group, Subway® Middle East, SAE Institute Dubai, Dubai Media Incorporated (DMI), Showtime Arabia, Hilton Hotels, Coca Cola, Du, Arab Media Group, Fitness First (Landmark), AMAF (Awqaf & Minors Affairs Foundation),
Role:
• Develop content, translation for all press materials
• Managed a team of three account executives
• Presented strategic support to clients
• Present annual communications strategy and PR calendar
• Research and monitor client’s business and industry to maintain a current knowledge base
• Develop and cultivate relationships with the client and agency
• Develop and foster a relationship with the client and media in a proactive manner, to communicate the client’s message
• Develop and place appropriate stories of the client in business, trade and consumer media
• Supervise and coordinate client events
• Maintain and coordinate day-to-day aspects of the client relationship, in order to maintain clear and consistent communication between client and the agency team
• Assist in the research and preparation of new business proposals. This includes investigating profitable activities and new business opportunities
• Monitor, motivate and develop junior team members’ skills to cater to the client’s needs
• Review monthly press coverage reports prepared by Account Executives
• Handle media inquiries and provide strategic council on how to strengthen client ties with the media
• Coordinate production and distribution of materials with internal service departments
• Write and distribute communications material, such as stories, press releases, Q&A, speeches, presentations and collateral materials on a variety of complex issues
• Assist in administrative tasks such as client billing, cost estimates and activity reports
• Carry out other related tasks as when required
• Senior Arabic editor
• Work with client on tactical issues
• Participate in client meetings and presentations
• Provide basic client counsel
• Conduct and manage the flow of research necessary to analyze client issues
• Media: Monitor media outlets for coverage of client news and competitor developments, help to track and maintain media placements, generate story ideas and topic angles, pitch to clients' top-tier and other media, and participate in and provide support for on-site trade shows. In addition, managed speakers bureau activities and external vendors
• Writing (Arabic & English): Develop proposals, releases, customer profiles, bylined articles and other press materials, in addition to composing basic media plans and contributing to plan development processes
• Team Participation: Actively participate in agency development and assist with new business
• Administrative Support: Supervise reports on monthly client billing process
• Clients: MBC Group, HSBC Amanah, Sony Ericsson, LUX
• Worked within a team of five professionals
• Key player in main events including re-launch of MBC 4, launch of Sony Ericsson Walkman phone, and the LUX fashion show in Lebanon
• Production of all editorial material in Arabic and English
• Handle media requests and manage media in client events
Write features, finical Reports local and news at Business and Local sections