عمرو الحفناوي, Commercial Director

عمرو الحفناوي

Commercial Director

SPA Condor Electronics

البلد
مصر - القاهرة
التعليم
بكالوريوس, Accounting
الخبرات
23 years, 4 أشهر

مشاركة سيرتي الذاتية

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الخبرة العملية

مجموع سنوات الخبرة :23 years, 4 أشهر

Commercial Director في SPA Condor Electronics
  • الجزائر - برج بعريريج
  • أشغل هذه الوظيفة منذ سبتمبر 2019

•Clearly plans and actively pipelines sales opportunities
•Creates a culture of success and on-going business and goal achievement
•Designs and presents plans and strategies on how revenue targets will be achieved or exceeded
•Rolls out the chosen sales and marketing strategy, ensuring deep embedding of processes, skills and behaviors
•Defines metrics and measurement that mark progress beyond top line results. Proactive metrics that are enablers to revenue drivers
•Owns Sales and marketing teams’ costs and expenses budgets relating to costs and expenses
•Accountable for delivery of client initiatives
•Designs and implements an optimal sales force structure
•Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives
•Exceed customer expectations and contribute to a high level of customer satisfaction
•Hire and develop sales and marketing staff
•Provide detailed and accurate sales forecasting. With the support from respective other business functions weekly, monthly and quarterly
•Define sales processes that drive desired sales outcomes and identify improvements where and when required
•Ensure accurate use of insight and data relating to customer and prospect interactions and opportunities
•Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions
•Compile and review quantitative sales data and react rapidly to changing trends, needs, competitive threats and opportunities
•Work closely with the marketing function to establish successful channel and partner programs
•Manage key customer relationships and participate in closing strategic opportunities
•Possess strong interpersonal communication skills and drive, with the ability to persuade and inspire sales teams
•Extensive experience of leading a successful sales and commercial function
•Extensive experience in the media and ad tech industry

Country Manager في SPA Condor Electronics
  • مصر - القاهرة
  • أكتوبر 2017 إلى سبتمبر 2019

Transform the organization from an underdeveloped into a high-performing business unit that would ramp revenue, market share, and profitability while building the brand among retail and consumer customers. With full profit and loss, provided vision and leadership to the team. Strengthened all operations including sales, marketing, category, trade utilization, product mix, productivity, finance, HR, and supply chain. Defined business strategies. Established and built organizational capability. Streamlined decision making through empowerment and accountability. Drove strategic alignment. Pioneered Lean principles in sales and marketing. Developed senior level customer partnerships and joint business plans. Built culture of professional development and talent optimization.

•Maintaining mutually beneficial partnerships with third parties. Participating in top-level meetings.

Developing diverse teams of people with multiple perspectives & talents.

•Identifying and nurturing key staff members.
Acting as a compelling spokesperson for the organization.
•Overseeing the maintenance of company buildings and equipment.
•Ensuring compliance with all relevant laws and regulations.
•Negotiating priorities with individuals at various levels of the organization.
•Preparing annual operating budgets for approval by the governing board.
•Maintaining internal controls over capital expenditure.
•Managing all administrative staff.

Country Sales Manager في Hisense Middle East
  • الإمارات العربية المتحدة - دبي
  • نوفمبر 2015 إلى سبتمبر 2017

•Managing the cross-functional planning process across all physical and non-physical sell-out points, directly responsible for optimal allocation of Hisense investment in business Management to support the local channel strategy and maximize the ROI.
•Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
•Responsible for the performance and development of the key Account Managers (distributors, Retail and operators).
•Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
•Initiates and coordinates development of action plans to penetrate new markets.
• Managing Company sales performance (forecasting, sell-in,
Sell-through and sell-out).
•Build dealers loyalty by maintaining a strong relationship with them to build a strong Macro-distribution setup and encourage them to invest in Hisense
•Maintain our stock Levels, availability & visibility to increase shelf share of Hisense.
•Maintains accurate records of all pricing, sales, and activity reports submitted by Key Account Managers.
•Monitor the sales KPIs regularly and collect market intelligence.
•Working for Designing & Implementing unique dealers’ incentive plans to encourage moving the sales.
•Work closely with the marketing team to ensure successful development and launch of new offers to the market.
•Build, develop and maintain a highly motivated and skilled partner management team.
•Define the requirements for a cloud-host lead and sales management system and ensure the implementation and roll-out are meet management expectation in terms of budget and functionality.
•Follow up on customer satisfaction.

Sales Manager في LG Electronics
  • مصر - القاهرة
  • مايو 2011 إلى نوفمبر 2015

•Managing the cross-functional planning process across all physical and non-physical sell out points, directly responsible for optimal allocation of LG investment in business Management to support the local channel strategy and maximize the ROI.
•Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
•Responsible for the performance and development of the key Account Managers (distributors, Retail and operators).
•Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
•Initiates and coordinates development of action plans to penetrate new markets.
•Managing Company sales performance (forecasting, sell-in,
Sell-through and sell-out).
-Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
•Maintains accurate records of all pricings, sales, and activity reports submitted by Key Account Managers.
•Monitor the sales KPIs regularly and collected market intelligence.
•Work closely with the marketing team to ensure successful development and Launch of new offers to the market.
•Build, develop and maintain a highly motivated and skill partner management team.
•Define the requirements for a cloud-host lead and sales management system and ensure the implementation and roll-out are meet management expectation in terms of budget and functionality.
•Follow up on customer satisfaction.
•Open new market in different territories.
•Analyze company's sales for improvement.

-Main goals and objectives:

•Increasing the market share of products in the Egyptian market.
•Increasing products knowledge & awareness with a very aggressive marketing & training plans to have the maximum reach cross the country.
•Working for Designing & Implementing unique dealers’ incentive plans to encourage moving the sales.

Account Manager في LG Electronics
  • مصر - القاهرة
  • مايو 2009 إلى مايو 2011

•Ability to understand and anticipate clients` existing and future needs in depth and communicate within team and own organization.
•Develop compelling to client issues.
•Retains over all responsible for the profit and loss and growth.
•Responsible for setting and deliverance of key business metric; turnover, profit, product, portfolio.
•Allocate resources and track their performance to achieve the plan.
•Build and led cross functional teams that are able to anticipate and deliver solutions to meet client requirements.
•Communicate strategy and direction effectively across the team, both in own and client organization.
•Conduct market analysis and evaluate competitor’s practices and market status.
•Identify new sales opportunities within existing accounts to remain a client-account manager relationship by selling and cross-selling.
•Submitting our yearly planning and develop it quarterly aligned with company strategy.
•Achieving our quarterly target parallel with our yearly planning.
•Control and measurement of commercial objectives.
•Evaluating on monthly and quarterly basis our distributor's performance.
•Build dealers loyalty by maintaining strong relationship with them to build a strong Macro-distribution setup a with encourage them to invest in LG.
•Maintain our stock Levels, availability & visibility to increase shelf share of LG.

Brand whole sales supervisor في Axiom Telecom
  • مصر - القاهرة
  • مايو 2008 إلى مايو 2009

•Maintain the sales plans set by the company.
•Establish Strong relationship with reputable dealers in the local market.
•Growing profitable revenues by implementing strategic plans.
•Evaluating on monthly and quarterly basis our distributor's performance.
•Setting of operating objectives and key performance indicators.
•Planning short and long term strategy to achieve target.
•Follow up on customer satisfaction.
•Open new market in different territories.
•Analyze company's sales for improvement.
•Monitor the market continuously for customers.
•Collect data about the accounts and conduct analysis survey.

Main goals and objectives:
•Increasing the market share of axiom Telecom products in the Egyptian market.
•Search for new business opportunities with available dealers in the local market.
•Increasing products knowledge & awareness with a very aggressive marketing & training plans to have the maximum reach cross the country
•Working for Designing & Implementing unique dealers’ incentive plans to encourage moving the sales.

Senior Relationship Officer "Car Finance" في Barclays Bank
  • مصر - القاهرة
  • فبراير 2007 إلى أبريل 2009

•Create new business opportunities with the major car agents.
•Establish Strong relationship with reputable auto dealers in the local market.
•Follow up on dealers' performance.
•Escalate competitors' footprints to the auto sales manager.
•Be committed to achieving aggressive sales targets.
•Fill & review applications generated from at agents & dealers premises.
•Solve dealer problems & escalate to higher levels when necessary to ensure that prompt actions are taken.
•Report progress to the auto sales manager.
Job Purpose:
•To constantly search for new business opportunities with available auto dealers in the local market.
•To maintain sound relationship with current auto dealers with the bank & constantly boost business figures.
•To deliver exceptional sales & income performance whilst maintaining sound risk management.
•To deliver great customer service.

Major Account Sales Manager في Deletech Trading C0
  • مصر - القاهرة
  • نوفمبر 2005 إلى فبراير 2007

I Joined as Major Account Sales Manager for Deltech Trading Co., the sole Agent & Distributor of BenQ-SIEMENS Mobile Phones and GigaSet business in the Egyptian market and a subsidiary of Delta Group, which is one of the largest groups of companies in Egypt with a total of 17 companies


Responsibilities:

•Maintain the sales plans set by the company.
•Responsible for major Account such as
(Vodafone, Mobinil, RadioShack, Carrefour, Phono, B-tech-Mobileshop)
•Growing profitable revenues by implementing strategic plans
•Evaluating on monthly and quarterly basis our distributor's
Performance against the agreed business plans and initiate actions
to improve performance as appropriate.
•Setting of operating objectives and key performance indicators
•Planning short and long term strategy to achieve target.
•Follow up on customer satisfaction.
•Open new market in different territories.
•Analyze company's sales for improvement.
•Monitor the market continuously for customers.
•Collect data about the accounts and conduct analysis survey.

Main goals and objectives:

•Increasing the market share of SIEMENS Mobile phones s & GigaSet in the Egyptian market.
•Increasing products knowledge & awareness with a very aggressive marketing & training plans to have the maximum reach cross the country.
•Setting a competitive price structure with proper positioning plans in order to compete with other products offered in the market.
•Working for Designing & Implementing unique dealers’ incentive plans to encourage moving the sales.

Area Sales Manager في SAMA Distribution
  • مصر - القاهرة
  • أكتوبر 2002 إلى نوفمبر 2005

I Joined SAMA Distribution agent for Samsung mobile phones on the 16thof October 2002 as a Sales Executive, Selling Samsung mobile phones to the dealers. April 2003 I was promoted to
Area Sales Manager handling The Wholesale sales.


April 2003 - November 2005
Area Sales manager
Responsibilities:

•Maintain the sales plans set by the company.
•Sell and promote Samsung Mobile phones to our Distributor and monitor their activities in the market to make sure that they are covering their territories.
•Planning short and long term strategy to achieve target.
•Follow up with customer and making sure of their satisfaction.
•Open new market in different territories.
•Analyze company's sales for improvement.
•Monitor the market continuously for customers.
•Collect data about the accounts and conduct analysis survey.
•Attend and co-ordinate in Mobile Fair, to give the support to our dealers helping them to promote Samsung mobile phones.

Sales Representative في Xerox
  • مصر - القاهرة
  • يناير 2001 إلى سبتمبر 2002

•Identifying customer needs and proposing appropriate solutions.
•Market research of competitor activities and how the products/services can be marketed successfully.
•Maintaining a high level of customer satisfaction by conducting various customer surveys.
•Generating sales of XEROX Engineering Systems and other business equipment & services.
•Generating new XEROX users and maintaining the MIF (Machine In Field) file.
•Promoting the image of XEROX as the one and only “Document Company”.
•Continuously working for the company’s No. 1 objective “Customer Satisfaction”.
•Demonstrating XEROX equipment to customers and constantly improving demonstration skills through videos, company sponsored training, seminars and group discussions.
•Follow up with existing Xerox customer in my territory.
•Initiate new business to enlarge the market share
•Collect data about the accounts and conduct analysis survey.
•Give the customer a better view about his current situation.
•Daily visits to customers to update new business data.

الخلفية التعليمية

بكالوريوس, Accounting
  • في Faculty of Commerce
  • يونيو 2000

-Working as team work to organize many trip to Luxor, Aswan, sham, -Awarded second best team for University league.

Specialties & Skills

Business Planning
Market Research
Strategy Work
Project Management
Microsoft Office
Decision making skills
Team work skills
Team Bulider
Problem solving skills
Stratagic thinking skills

اللغات

الانجليزية
متمرّس

العضويات

6th of October Club
  • Member ship
  • June 1995

التدريب و الشهادات

Sales and Marketing (الشهادة)
تاريخ الدورة:
December 2004
صالحة لغاية:
January 9999
Buyer Focused selling (تدريب)
معهد التدريب:
Xerox
تاريخ الدورة:
November 2001
المدة:
65 ساعة
Sales Manager (الشهادة)
تاريخ الدورة:
October 2013
صالحة لغاية:
January 9999
English courses (تدريب)
معهد التدريب:
American university in Cairo
تاريخ الدورة:
January 2000
المدة:
140 ساعة
MC TTT Certificate (الشهادة)
تاريخ الدورة:
April 2014
صالحة لغاية:
January 9999

الهوايات

  • Reading,Sport
    I did many accomplishments at work for past years, but I am always looking for the future and work to do more challenge and create new ideas and implement it through many ways to support and improving people capability to achieve our goal.