Business Strategy
Techniline Electronics
Total years of experience :10 years, 8 Months
• Created an internal communication system for monthly reports on: sales, products, and market behaviours.
- Improved inventory stocking, guided new product development, and aided in analysing market trends.
• Initiated and developed an exports division for neighbouring Middle Eastern and African markets.
- Provided market insight, re-invigorated dormant customers, and generated sales of over $500, 000.
• Streamlined online interactions and digital marketing in order to build brand recognition and grow retail presence.
• Led the corporate identity update with redesign of the company logo and development of a company profile.
• Restructured the sales department to divide responsibilities more effectively and increase focus on growth areas.
• Key Modules: Digital System Design, Control Systems, Computer Networks, Electronic Circuits Communications, Signals & Systems, Logic Design, Digital Signal Processing, Digital Processing of Images and Audio, Pattern Recognition, Industrial Business Management, Marketing, Human Resource Management, Business Strategy, Economics, Organisational Behaviour and Project Management. • Projects: o Electronics (Individual) – Investigating the effect of power amplifier distortion on digitally modulated signals. o Swarm Robotics (Group) – Involved the design and application of mobile robot systems for the coordinated mapping of a specified grid area while searching for a designated target, also involving obstacle avoidance and formation control of robots. o Human Resource Management – Examining the concept of whether a happy workforce leads to a more profitable organization by considering and comparing the hospitality, banking and retail sectors. o Business Strategy – Performing an industry and individual company analysis on two ‘dot-com’ companies using various strategy techniques.