Regional Sales Development
Binzagr CO-RO LTD
Total des années d'expérience :16 years, 9 Mois
Develops regional sales strategies for the northern region, covering areas such as Medina, Yanbu, Tabuk, Skaka, Hail, and Hafr.
Manages HVS (High-Volume Selling) accounts within the general trade channel, aiming to boost volume growth, enhance customer service, and facilitate channel transformation for wider coverage and increased efficiency. Also, provides valuable insights to the distribution team.
Monitors channel performance in the assigned region, ensuring targets are met through meticulous planning.
Identifies opportunities for performance enhancement and proposes solutions to improve key performance indicators (KPIs), including the opening of new accounts and setting channel-wide goals.
Conducts daily analysis of product categories, packaging variations, and flavor preferences, focusing on identifying gaps and potential opportunities.
Presents performance metrics, key KPIs, challenges, and suggested solutions to the Channel Development Manager.
Oversees stock levels across distributor branches within the designated region.
Facilitates coordination among various departments and the BCO (Back-Office) team to ensure seamless operations.
Identifies potential new accounts and opportunities for growth within existing accounts, leading negotiations of PDAs (Pricing and Distribution Agreements) within company guidelines and budgetary constraints. Also, monitors performance and compliance, taking corrective action when necessary.
Ensures compliance with BDA (Brand Development Agreements), providing necessary support to achieve channel objectives.
Conducts regular market visits to assess adherence to execution standards, discusses findings with the Channel Manager, and coordinates corrective measures in response to competitor activities.
Conducts monthly price surveys across all GT (General Trade) channels and collaborates with the WS (Wholesale) team on monthly initiatives.
Devised and implemented sales strategies to achieve branch objectives and initiatives, with a focus on bolstering revenue and fostering customer retention.
Conducted thorough analysis of market trends and customer needs to pinpoint new sales prospects.
Cultivated enduring relationships with stakeholders and key clients within the institutional catering sector.
Directed sales activities across diverse channels including contemporary trade, traditional trade, and wholesale, prioritizing the distribution of profitable products.
Managed and coordinated both internal and external initiatives on a monthly basis.
Formulated forecasts, financial goals, and business plans, with gondolas serving as the primary business driver in accordance with our agreement.
Effectively managed budgets and allocated resources in alignment with strategic objectives.
Provided recommendations and implemented corrective actions to overcome challenges and capitalize on growth opportunities.
Maintained adherence to the highest ethical standards and ensured compliance with all relevant regulations and laws.
Conducted training sessions to equip employees with optimal practices and procedures, thereby enhancing overall team performance.
Approached new tasks and projects with enthusiasm, inspiring and motivating team members.
Established a robust network to bolster the branch's and the company's presence and reputation within the industry.
Developed and executed sales strategies to penetrate traditional trade and food service markets in the designated territory.
Established and fostered relationships with key stakeholders, distributors, and clients in the traditional trade and food service sectors.
Provided leadership to the sales and operational team in the region, overseeing the distribution center.
Identified growth opportunities and devised strategies to increase market share and drive sales within the territory.
Supported customer representatives in expanding accounts by promoting new distribution channels and programs.
Utilized various communication channels including outbound calls, emails, and face-to-face meetings to finalize sales.
Maintained long-term relationships with customers by promptly addressing inquiries and concerns, ensuring high satisfaction levels.
Managed area accounts within the territory, including pricing, promotions, and product distribution, to enhance sales performance and profitability.
Tracked sales metrics, monitored key performance indicators, and generated regular reports for managerial review.
Facilitated communication and supported the implementation of consumer and trade activities to ensure compliance with Pepsi-Cola merchandising standards.
Conducted routine market analysis and competitor research to stay updated on industry trends and customer preferences.
Collaborated with marketing teams to develop targeted campaigns and promotional activities tailored to traditional trade and food service sectors.
Supervised distributors and agents to optimize coverage and performance.
Participated in industry events, exhibitions, and conferences to network with potential clients and stay abreast of industry developments.
Developed and implemented sales strategies aimed at surpassing sales targets within the designated area.
Provided leadership, guidance, and support to a team of sales representatives to ensure their success.
Analyzed sales outcomes and prepared reports for both the sales team and management.
Set sales objectives for individual representatives and the team as a whole, overseeing their activities including reach and distribution.
Mentored, motivated, and coached the sales team to maximize sales, distribution, display, and revenue collection.
Managed the recruitment, training, and performance evaluation of new sales personnel.
Maintained a comprehensive database of the region's geography and clientele.
Focused efforts on prospecting for new clients and managing existing accounts within the area.
Supervised distributors and agents to optimize coverage, performance, and retrieval of competitor reports and new trading developments.
Monitored products and competitors, staying updated on industry developments, and expanding business reach in the area.
Addressed potential customer inquiries and followed up on call questions, collaborating with the sales team to facilitate sales closures.
Monitored the performance of sales staff, assessing their interactions with customers and adherence to company policies.
Tracked sales performance regularly, including monthly, quarterly, and weekly metrics, providing guidance, training, and support to ensure their success and alignment with goals.
Developed and executed sales strategies to achieve targeted objectives and sales goals.
Conducted regular market visits with the team to ensure effective control and market understanding.
Collaborated with other departments such as marketing and product development to bolster sales efforts.
Designed truck journey plans and monitored routes to optimize efficiency.
Managed assets and the fleet within the area, overseeing coverage, distribution, and productivity for the trucks.
Conducted regular client visits to address issues, including unconventional challenges.
Prepared monthly and annual draft cards for each client.
Performed distribution assessments to maintain balanced performance.
Presented monthly and quarterly reports on team performance and sales.
Ensured the attainment of goals and maintained professionalism in managing work.
Monitored the implementation of internal policies and procedures to ensure compliance.
The study aims mainly to study the evolution of the production and consumption of juices and dairy products manufactured in Egypt, as well as the study of the marketing trends and the evaluation of marketing efficiency for each. The study results showed that the growth of the quantity of production of juice products averaged around 63,840 tons with an increase of annual rate of about 10.61% per annum, and dairy products as well as the growth rate reached about 87,200 tons annual rate of increase was around 17.16% per annum. Marketing Efficiency products juices sample study of about 45.5% and for dairy products also estimated amounted marketing efficiency of about 66.2% of the average of the study sample, as the results of the study showed that the most important factors affecting the marketing efficiency of the juice products is the retail price variable through an inverse relationship (the higher the price lower the demand and vice versa). On the other hand, the processed dairy products retail price variable has been the main factor of influence over the marketing efficiency where it shows an inverse relationship sales volume (by a factor of decline of 4.46) ,,, The study results has also showed that the most important marketing challenges for the juice products were the low percentage of juice concentration inside the packs, and the lack of attractive marketing and advertising campaigns and airing frequency. On the other hand, the sales channel is weak and rely only on Wholesalers (indirect sales) without focusing on expanding and enhancing the market players existing sales force and marketing capabilities. As for the processed dairy products, main challenges were difficulties in storage, relatively higher prices than loose milk and the fragility of the pack.
knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications
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