Area Sales Operation Manager
Aptec Mobiles, Dubai
Total years of experience :25 years, 9 Months
Develop business plan and sales strategy for the market to ensure attainment of company sales targets, goals, renewals, and profitability.
Responsible for overall Company P&L with threats analysis.
Lead/motivate the sales force towards achieving sales projections and Target management through daily/weekly follow up maintained by daily/team individual contributions.
Implementation for stores development and performance of all sales activities.
Adhere to all company policies, procedures and business ethics codes and ensure their communication and implementation within the team.
Responsible for New Business Development via prospecting, qualifying, selling and closing.
Prepare individual and collective action plans for effective search of sales leads and prospects and penetration of new business channels.
Assist in developing and implementing necessary marketing plans in coordination with the Marketing Department to propose new business opportunities.
Provide timely and accurate competitive pricing on all completed prospect applications submitted for pricing and approval, while maintaining maximum profit margin.
Provide a consultative solutions sales process to ensure high level & smooth retail atmosphere.
Maintain accurate records of all activity daily & weekly sales reports submitted by stores in-charge.
Conduct market research to determine market requirements for existing and new launched products, and other competitor’s retail activities.
Stock Management & Inventory control with stock liquidation promotions.
Showrooms Projection & Feasibility study for new outlets plan.
Conduct competition stores visits are conducted regularly for gathering competitive intelligence.
Showrooms Projection & Feasibility study for new outlets plan, with actively contribute to the development of business initiatives including new stores and store closures.
Liaise with the Operations and Accounting Departments to ensure the proper workflow.
Achieves financial objectives by preparing proposed sales target measured with seasonal activities, scheduling expenditures, analyzing variances, initiating corrective actions.
Responsible for managing distribution of the brand and ensuring visibility and availability in all key retailers and other channels. Manages relationship with the Principal and delivers on time target achievement
Manages over-all profitability of the business unit. Overseeing front and back end margins, operational budget and category management
Leads a team of Key Account Managers to drive sales performance and manage customer relations with power retailers and independent channels
Generate progressively increasing Market share for Smartphone products in UAE
Plan and execute, price positioning for NPI (new Product Introduction) and develop sales plan to achieve pre-committed numbers to the management
Strategize product sell-out plan on channel level for optimal utilization of product line-up and incremental result in Brand market share
Capture key display zones in prominent retailers, to optimize product and brand visibility.
Explore the possibilities of introducing exclusive SKU’s to optimize results in identified segments
Align in-store communication to enhance USP based selling and increase conversion of potential walk-in customers to the brand
Plan and execute BTL communication for effectively increasing product perception and feature to enhance consumer mind capture at in-store level
Increase channel presence and engagement through consistent communication and marketing activities while also promoting the key channels. Thereby generating channel’s loyalty to the brand
Plan & execute periodic sales promotions to increase product awareness and amplify sales
Regular communication with the distributor’s sales teams to monitor Sell-out & Sell-through trends, and execute necessary actions to optimise sales
Monthly review of model-wise sales trend and inventory levels for improved rolling forecast while maintaining high levels of SFA (sales forecast accuracy).
Achieve sales targets to meet or exceed the required standards set by the Management on various store indicators.
Responsible for all store and employee development including sales performance.
Ensuring the highest levels of customer service is provided by staff and that they have the skills and support required maximizing sales.
Deal with Customer Complaints or Comments effectively and prevents future occurrences of the issue by Implements a high standard of customer focus within the store, through continual Coaching and development of the Sales team.
Maintain the effective operation of the store excellence and will provided feedback on daily store operating issues to the line manager.
Organizes weekly staff meetings to recap store performance, and to communicate new company goals and strategies, as well as new store procedures and performance targets.
Creates and executes strategies to maximize store sales and control expenses, and reduce stock loss and manage controllable costs.
Leads by example, trains, develops and provides ongoing feedback and coaching on product knowledge, selling skills, products merchandising and delivering the customer experience.
Controls company assets by meeting all loss prevention measures (consistent management of inventory, in- and out-bound stock movements, sales, returns, exchange, store maintenance, etc).
Ensure Expense budget for own store is managed and that expenditure stays within agreed budgets.
Implements all visual merchandising standards, directives, promotions, and overall cleanliness and organization of the sales floor and stockroom.
Executes and complies with all company policies and store procedures.
Stock Management & Inventory movement with stock liquidation action, and Controls inventory levels by conducting physical counts; reconciling with data storage system.
Achieve monthly sales targets set by the Management on various store indicators, with daily & team monitoring.
Ensures store administration is completed according to company policy.
Ensures the Visual Standards and Guidelines set by the Brand Manager and principles are followed at all times
Maintaining & generating new retail customers, and Ensure Optimal Customer Service at all times.
Coordinating with inventory for the stock requirements.
Implementing the pricing policy according to the market analysis with coordination and approval from line manager.
Generating the showroom promotions based on stock level and market prices
Training and development of the subordinates as laid out by new product launched and necessary training.
Focusing on the after sales service.
Vendors Contact and marketing related supply.
Responsible for Handsets/Accessories purchasing process maintained with monthly stock forecast.
Sales team training scheduled based to the latest stocks arrival.
Showrooms responsibility (stock Inventory, staff attitude, target break-up).
Implementations for regular staff meeting discusses business performance, stock movement, and assign internal team responsibilities.
Conducting daily store checklist with team assigned responsibilities.
Generate the Retail bundles for slow stock movement coordinated and approved by the line manager.
Maintaining & generating new corporate clients.
Coordination with Customer Care maintaining service process reaching faster service action.
• (Dubai - 2007) Management Organizations Courses, Offered by Aptec. Other Trainings: • Training in Nokia Academy - Managerial/Sales & Sales Techniques Skills.
• (Dubai - 2002) MS Certified User Microsoft Applications - New Horizon-Dubai.