Head of Marketing & Corporate Communications
Supreme Group
Total years of experience :19 years, 10 Months
Supreme Group is a leading holding company with interests across many sectors, especially supply chain, maritime services and F&B. Recently it has diversified its portfolio by acquiring Seven Seas, Silver Foods and Moulin D’Or in Morocco and Tunisia, companies operating in food retail and distribution industries.
Main responsibilities:
- Responsible for the development and implementation of communication strategies for effectively reaching key target external and internal audiences - customers, employees, media, general public and key stakeholders of the different companies across the Group;
- Responsible for CEO speeches/townhall announcements, corporate affairs and crisis management;
- Responsible for strategic marketing planning, market research, brand building and positioning;
- Responsible for business development support and creation of tools and platforms for sales teams to excel;
- Responsible for CSR and Sustainable Development initiatives.
Main Achievements:
- In a short period of time, managed the successful re-branding of one of our companies with more than 10 locations worldwide and 1000 employees and launched the brand for a new company in the Group.
- Successful presence in main trade exhibitions, including SMM in Hamburg and Posidonia in Greece.
Responsible for agency presence in the UAE and client list expansion in the Middle East;
Responsible for supporting key clients with creation/execution of marketing & communications strategy plan across different areas: branding, market research, advertising, internet strategy and social media management, PR communications, annual report, marketing collateral, etc.
Clients include: SIEMENS, Abu Dhabi Education Council, Abu Dhabi Municipality, DeWalt, Al Futtaim Carillion, Murray & Roberts, Tadweer (Center of Waste Management - Abu Dhabi).
Main Responsibilities:
Development of strategic marketing and corporate communications plan and budget and co-ordination of strategy execution across all areas of the marketing mix for Interface in the Middle East, Africa, Turkey and India:
- Brand positioning and company image and reputation;
- PR and Corporate communications, including marketing collateral development;
- Internal communications strategy and execution (newsletters, annual company meetings);
- Product management and innovation;
- Media planning and buying, advertising campaigns and promotional initiatives;
- Events management (exhibitions, trade shows, workshops, product launches);
- Website and social media planning and management.
Co-responsible for overall strategic marketing direction of Interface EMAI (Europe, Middle East, Africa, Turkey and India) business unit, as part of the senior marketing management team;
Responsible for ensuring business alignment between internal sales and marketing teams and across different distribution channels, through consistent communication and training;
Spokesperson for MEA region as Interface’s Sustainability Ambassador - engaging and encouraging the business community towards sustainability through several workshops, lectures in sustainability conferences and opinion articles.
Main Achievements since Jan 2008:
- Market share growth from 5% to 30% in the UAE as the key market and sales growth of 30% across the region;
- Successful roll-out of new corporate branding and identity;
- Established successful regional media & PR plan, with more than 400 clippings and 1, 500, 000$ ad value in UAE and Turkey;
- “Product Launch of the Year” awarded by Commercial Interior Design Magazine and Construction Weekly;
- Sustainable Leadership Award for individuals awarded by the Asian Confederation of Businesses.
Main responsibilities:
Responsible for setting up the regional marketing department of Interface MEA (Middle East, Turkey and Africa), based out of Dubai;
Development of brand positioning and engagement strategies for customers and dealers/distributors network - channel management in Middle East, Turkey, North Africa and South Africa;
Responsible for PR & media communications agency coordination, website management and market research.
Main Responsibilities:
In addition to the responsibilities in my previous role as PR & internal communications, I became also responsible for DHL's External Communications plan & budget:
- Development and implementation of sales and marketing campaigns;
- Coordination of all print collateral and external communications artwork;
- Advertising and media planning;
- Below the line and point of sale initiatives;
- Direct mailing;
- Market research.
Interim responsible for DHL Middle East public relations strategy (Jan 07-June 07)
Main Achievements:
- DHL recognised as SuperBrand in the UAE in 2006 & 2007;
- Successful rollout of B2C promotional campaigns, increasing footfall by 30% and retail sales by 20%;
- Media and PR handling: sustained growth after previous year’s exponential growth;
- Re-design and re-launch of DHL customer magazine (B2B).
Main Responsibilities:
To manage a PR & internal communications plan & budget with the emphasis on maximizing ROI:
- Development and implementation of DHL public relations strategy (press conferences, media handling, etc);
- Management of events sponsorship and corporate hospitality;
- Planning and implementation of effective promotional campaigns to support DHL’s retail strategy across 23 service points;
- Coordination of internal communications plan (staff newsletter, staff events, incentives)
- CSR strategy and charity initiatives;
Main Achievements:
- Media and PR handling: 25% increase in the number of media hits and 100% increase in perceived ad value; four fold increase in number of interviews featured;
- DHL sponsorship of Dubai Rugby Sevens: Planning and execution of overall sponsorship strategy and corporate hospitality for 400+ customers;
- Launch of DHL corporate golf days
- Nominated employee of the year.
Main Responsibilities:
- Support the development and implementation of effective promotional campaigns to support DHL retail strategy;
- Support of DHL events (new facilities launches) and external events (sponsorship);
- Market Research: mystery shopping, customer services evaluation, competition analysis, focus groups.
Main responsibilities
- Strategy definition, clarification and strategy implementation across units and departments in several companies, such as Casen Fleet and Vodafone. Usage of Strategy Focused Organization and Balanced Scorecard methodologies;
- Supporting marketing manager with workshops and events aimed at senior executives and top management, promoting Strategy Focused Organisation methodology (leads creation).
Online Course.
