Anam Javaid, Business Development Manager

Anam Javaid

Business Development Manager

Rendream

Location
United Arab Emirates - Dubai
Education
Master's degree, Masters in software project management
Experience
9 years, 10 Months

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Work Experience

Total years of experience :9 years, 10 Months

Business Development Manager at Rendream
  • United Arab Emirates - Dubai
  • My current job since December 2022

• Collaborate with the CEO to develop and execute BDM strategies, optimizing the sales funnel and driving growth in a competitive IT market.
• Utilize a data-driven approach, leveraging LinkedIn outreach, digital marketing, email marketing, blog posting, and content marketing to generate qualified outbound and inbound leads and identify potential customers and deals.
• Build strong relationships with clients, exceeding expectations through eYective communication, negotiation, and account management.
• Managing the entire sales cycle from initial contact to closing, negotiating pricing, and upselling additional services.
• Monitoring the digital marketing team, strategizing and executing campaigns across SEO, content marketing, Google Ads, and social media platforms, driving lead generation and brand awareness.
• Leading business development team for prospecting, follow-ups, and lead generation.
• Managed freelance bidding and clients on Upwork.
• Based on the understanding of the clients business, recommend new software systems, upgrades, or integrations to fulfill those needs.
• Bridge the gap between client requirements and IT.
• EYectively communicate with developers and assess technical feasibility.
• Motivate and manage teams, fostering a collaborative and transparent environment.

Tools we are using

• Proficient in CRM platforms (Salesforce, HubSpot) and marketing automation tools (Instantly, Apollo, Woodpecker).
• Utilized AI-based LinkedIn automation tools (Sallee.ai, Walaxy, Sales Navigator) for efficient lead nurturing.
• Adept at presentation software (PowerPoint) and communication platforms (Slack, Discord, Zoom, Google Meet).
• Leveraged Otter.ai for accurate meeting notes and centralized data storage on Google Drive.

Marketing And Business Development Manager at QLinks Property Management
  • Pakistan - Lahore
  • December 2022 to January 2024

• Handled their sales and marketing departments.
• Worked on Brand recognition strategies.
• Handled multiple commercial and residential projects.
• Worked with recruitment executives to attract, recruit, onboard, and retain top talent.
• Designed commission models for the resources.
• Client handling was also part of my job.
• Handled social media profiles, groups, and postings.

Business Development Executive at Upgenics International
  • Pakistan - Lahore
  • August 2020 to December 2022

• Built and optimized LinkedIn sales navigator accounts for outreach and lead generation.
• Managed all leads, deals, and contacts on HubSpot.
• Set up email marketing tools with multiple subdomains.
• Designed email campaigns - initial email and 3 follow-ups with periodic gaps.
• Wrote email templates and optimized them based on A/B testing.
• Shared weekly reports with the CEO of the company.

Senior/ Lead Software Quality Assurance Engineer at upgenics
  • Pakistan - Lahore
  • June 2018 to July 2020

• Responsible for performing the functional and system testing of a leading US-based phone diagnostics product - Phonecheck.
• Ensuring the execution of test scenarios with complete test coverage.
• Identifying and reporting bugs. Keeping track of their resolution with the bug life cycle.
• Identify software capability and reliability by conducting functional, system, and performance tests.
• Maintain testing database by developing defect tracking and regression testing information requirements.
• Report test outcomes by collecting, analyzing, interpreting, summarizing, and displaying data, then consequently recommending software changes.
• Maintain test environment by developing test environment, enforcing, and complying with procedures, rules, and regulations.
• Contribute to team eYort by accomplishing related results as needed.

Software Quality Assurance Engineer at SYSTEMS LIMITED
  • Pakistan - Lahore
  • November 2014 to January 2016

• Took part in QA projects for the back-end of various ERP systems and testing of SQL stored procedures and transactional-based entities.
• Test plan formulation and creation of test scenarios from Use Cases.
• Executing them as well as, tracking of execution against the plan during the testing phase and managing defects from inception to resolution.
• Documented and executed test cases, edge cases, and crash points.
• Created Sanity and Regression Checklist.
• Used Test Management tool for test case writing.
• Participated in QA walkthroughs and review meetings.

Software Quality Assurance Engineer at Confiz Limited
  • Pakistan - Lahore
  • March 2013 to November 2014

• As an SQA Engineer took responsibility forvarious client projects in the Mobile and Web Application domains.
• Involved in Requirement Gathering meetings, and QA Review meetings.
• Great understanding and involvement in the full Software Development Life Cycle (SDLC), testing life cycle, and defect life cycle.
• Modified the test cases to test the new features developed in the application as per the user requirements as part of User Acceptance testing.
• Used Redmine and Jira to report defects and sprint management.
• Performed all kinds of testing including Black box, White box, Integration, System, Staging, Smoke, Functional, Regression, Data Driven, User Acceptance, and Performance testing.
• Actively involved in various meetings to streamline and enhance the testing process/plans mainly to reduce costs and avoid redundancy.
• Organized and prepared defect reports for defect review meetings with the release lead and decided on the priority and severity of the defects detected during the testing phase.
• Documented steps to re-create defects found during the testing phase and share them with the team.
• Rigorous testing to cover all possible scenarios and made sure that code had minimum defects.
• Performed ad-hoc, functional, and rigorous regression testing of the application.

Education

Master's degree, Masters in software project management
  • at FAST
  • July 2024

Human Resources, Business Communications, Management, Project Management, Organisational Development, Talent Management, Compensation and Benefits, Marketing, People Management, Customer Relationships

Bachelor's degree, BS in Computer Science
  • at Punjab University College of Information and Technology
  • January 2012

Specialties & Skills

Sales and Marketing
Deal Closure
Client Relationship Building
Market Research
Sale Negotiation
LEAD GENERATION
DEFECT TRACKING
SALESFORCE.COM
AUTOMATION
SOFTWARE DEVELOPMENT
CONTENT MARKETING
EMAIL MARKETING
CLOSING (SALES)
BIDDING
EMPLOYEE ENGAGEMENT
EMPLOYEE RELATIONS
EMPLOYEE RETENTION
MANAGEMENT
PERFORMANCE MANAGEMENT
RESOURCE ACQUISITION
SOCIAL MEDIA
DIGITAL MARKETING
compensation and benefits
organisational development

Social Profiles

Personal Website
Personal Website
anamjavaid.com/

Languages

English
Expert

Training and Certifications

Women Entrepreneurial Bootcamp (Training)
Training Institute:
All Pakistan Women Movement
Date Attended:
June 2020
Growth Hacking with Digital Marketing (Certificate)
Entrepreneurship Growth and Fundraising Readiness Program (Certificate)
Date Attended:
October 2020

Hobbies

  • Reading self help and business books
    Some of my favourite books are How to make friends and influence people Seven habits of highly effective people The one thing How to stope worrying and start living Thing and grow rich Rich dad poor dad Who will cry when you die