group marketing manager
Sea Port for Trading and Engineering
Total years of experience :9 years, 11 Months
Oversee Social Media content to ensure complainece with BA strategies
o Review monthly content (Segments, Tebtom, World Health Days)
o Brief agencies with ad-hoc campaigns that BA launches
Socially Cover Strategic Health Partnership (SHP) Department activities
o Football star player injury updates coverage on Twitter
o SHP events and activations
Socially cover PR and high profile events
Monitor competitors social media activities and give insights to marketing senior managers
Supply sales with leads coming from social media using MS Dynamics
Developed strategies for new projects
o Introduced new projects to pipeline
o Contributed to setting KPIs for different projects with coordination with top management
Organized projects through the different divisions
o Streamlined the operations through coordination with other division heads
Oversaw daily operations of Head Office and the other divisions aiming for reducing unnecessary lags in communications
o Followed up with daily client meetings
o Followed up with progress of each project
Ensured running projects to go according to the pre-set KPIs
Building and sustaining relationships with clients
o Attended meetings with division heads focusing on developing relationships with clients
o Handled requests from clients and insured the fulfillment of BSW promise to clients.
Managed the Outsourced workforce
o Ensured Salaries and benefits reach the outsourced workforce on time
o Handled requests from outsourced workforce and designated accordingly to increase efficiency
Reported Activities to top management in a daily and weekly manner keeping them in loop.
Developed marketing strategies for new projects
o Studied Scope
o Researched Feasibility with division heads
Contributed in Building BSW Brand image
o Ensured BSW brand position in each project
o Helped in imitating the project to introduce BSW as a top brand in IT services
o Developed new mission, vision and code of conduct.
Developed strategies and Initiated campaigns on digital platforms
o Ensured Clear and Optimum delivery of campaigns from Panda Departments to external agencies and manage a
o Acted as main Hub of Communication between Panda and external agencies.
Initiated and Sent weekly digital statistics reports to Top management (CMO and Directors)
o Report contained top statistics related to Panda Website and Social Media Channels and Analysis of Panda Website trends through “Google Analytics”
o Report Monitored the progress and performance of Panda Digital Mediums and included
comparisons against end of year KPIs which kept management informed about the
progress of the Digital Marketing department and the achievements and milestones
achieved.
Managed agencies and briefed them regarding campaigns on Social Media and Digital Media
which helped streamline the communication messages Panda had to offer which included
o Weekly Promotions campaigns and killer offers
o Individual marketing campaigns such as, new products, seasonal promotions, limited
time killer offers and
o Announcing and covering live events such as In-store activities nationwide or specific
geographical areas.
o Publishing PR & CSR news and content
Oversaw Digital Media plan, Performance Vs. Budget (SEO, remarketing tools, AdWords,
Social media posts sponsoring “Organic & Paid Reach and websites Takeover)
o Coordinated with agencies on deciding the criteria for each campaign contributing in
maximizing the efficiency of communication
o Identified requirements of awareness campaigns and promotions campaigns which
helped in optimizing the department budget and expenditure on campaigns
o Monitor the number of “impressions” gained and “CTR” in each campaign and compare
with end of year total KPIs, this helped to identify that the department surpassed all
expectation in many key areas.
Developed and supervised posting plans for social Media channels
o Established solid communication between Digital marketing and Branding team and
Sent Weekly ahead schedule to Social Media Monitoring agency
o Optimized Organic Reach through the ensuring of posting the right content at the exact
time
o Balanced and prioritized between Scheduled requests and Urgent Sudden requests
from Different Panda departments ensuring a stable line of communication.
o Followed up with agencies regarding daily posts which resulted in organized reporting
Contributed in the growth of Panda Social media channels (on Facebook, Twitter, Instagram
and YouTube) making Panda ranked as the TOP food retailer in the Digital environment
Initiated Panda Instagram account
Oversaw the production of Website and Social Media related materials with coordination of Inhouse
decoration team and External Agencies
o Ensured produced materials to be complaint with Panda Brand and Branding strategy in
coordination with offline Branding team.
o Approved and sent produced materials for Digital and social media implementation
Worked with E-Commerce Management System (Magento)
o Added New products into Panda Website
o Updated and Published the promotional Weekly e-leaflet on Panda website and Mobile
Application (constructing the materials through “Flippingbook Publisher”)
o Initiated and started the project of Adding Online-Exclusive weekly deals to the weekly
e-leaflet according to each geographical zone in coordination with the in-house agency
which contributed in achieving sales targets for the company
o Updated Mobile App materials (FTP server) and sent regular push notifications
Worked with e-marketing suits (Emarsys)
o Created and Sent weekly offers newsletter email to subscribers
o Helped in growing customer database to 283k subscribers
Manage the Call Center agency and brief them with the current and upcoming marketing campaigns.
Manage complaints from customers in all digital mediums with coordination between agencies and PR team,