Digital Marketing Executive
Cofe App
Total years of experience :14 years, 2 Months
Job Responsibilities:
• Creating cross-channel digital campaigns & reaching out to customers at every stage of their lifecycle journey.
• Mapping user workflows to cross-channel user lifecycle campaigns that adapt to real-time user behaviour.
• Creating customers database micro-segments for customised & targeted campaigns.
• Relevant, personalized and contextual message campaigns across Mobile Push Notifications, In-App Messages, SMS, Web Push, and Emails.
• Geo-targeted push notification campaigns
• Improving conversions & increasing revenues through various conversion campaigns.
• Measure & manage user engagement and retention through effective retention marketing strategies.
• Customer behavioural, cohort analysis & maintaining customer retention.
• Track channel performance, efficacy of campaigns & product metrics.
• Performance & Programmatic marketing through DSP (Demand Side Platforms)
• Creating & managing multi-channel digital marketing campaigns
• Preparing campaigns’ budgets, and preparing digital media plans, and results forecast
• Researching and A/B testing the best targeting options and their potential reach
• Monitoring web analytics and continuously optimizing campaigns' performance
• Preparing and presenting campaigns performance analysis and reports
• Google Ads
o Universal App Download Campaigns
o Search Campaigns
o Display Campaigns
o YouTube Campaigns
• Facebook Ad Manager
o Awareness, Consideration and Conversion campaigns on Facebook & Instagram
• LinkedIn Campaign Manager
o Lead Generation Campaigns
o Awareness Campaigns
o In-mail Ads Campaigns
• Managing multi-channel digital marketing campaigns
• Preparing campaigns’ budgets, and preparing digital media plans, and results forecast
• Researching and A/B testing the best targeting options and their potential reach
• Monitoring web analytics and continuously optimizing campaigns' performance
• Preparing and presenting campaigns performance analysis and reports
• Google Ads
o Universal App Download Campaigns
o Search Campaigns
o Display Campaigns
o YouTube Campaigns
• Facebook Ad Manager
o Awareness, Consideration and Conversion campaigns on Facebook & Instagram
• LinkedIn Ads
• Email marketing
• Offline Marketing planning and implementation
o ATL: Billboards (Still & Video), advertising over Buses
o BTL: Posters, flyers, coupons, etc
o Marketing events management
• Establishing web presence
• Work to improve our brand presence
• Managing all social media channels along with customers replies
• Web Analytics (Google Analytics)
• Managing Public relations through social media influencers and bloggers
• Marketing events management
• Responsible for activities such as Website Maintenance, SEO, Google Adwords, Social Media Marketing, Search Engine Marketing, Data Analytics, Paid Social Media Advertising, Content Marketing, Email Marketing, Keyword Research & Analysis, Competitor Analysis, Landing Page Optimization & Lead Generation
• Working with the Sales Team by managing schedules, creating sales documents and proposals, sales quotations & sales orders on Microsoft Dynamics CRM.
• Preparations of Tender Documents
• Generating sales related reports for management via Microsoft Dynamics CRM, and performing general office functions.
• Working with Inside Sales in managing licenses renewal for customers.
• Requesting prices from vendors and preparing cost sheet for Internal sales procedure.
• Handle and prioritize prospects and customer requests among the Sales Team.
• Serve as liaison with other departments in the company to gather documentation and data for supporting the Sales Team.
• Support marketing activities by helping in organizing and attending trade shows, conferences, and other related events.
• Maintain in-depth product knowledge of the service offerings of the company.
• Monitor sales activity in company’s system and assist the Sales Representatives where needed.
• Perform sales procedures through activities and opportunities in the company’s system and remain compliant with defined policies and procedures.
• Attend weekly sales meetings and ensure sales opportunities are compliant with company policy.
• Document internal processes and procedures related to duties and responsibilities.
• Responsible for entering time and expenses in the company’s system as it occurs.
• Enter all work as activities or service tickets into the company’s system.
• Upkeep of client database - updating where necessary.
• Develop strategy for OnPage & providing structured plan document for implementation
• Website content analysis, page structure, page visibility, crawling, indexing & Loading time
• Sitemap creation
• Keyword research using google keyword planner
• Analyzing site search
• Creating offpage strategies to improve organic visibility through various search engine
• Competitor backlink analysis through tools & webmaster
• Website technical analysis that include broken links, analyzing canonical URLs, header status, user defined 404 page.
• Strategy planning for social media campaign
• Competitor analysis for Paid campaign, social media & organic results
• Team leadership and management - Handling 4 Members Team
• Quality check of content promoted on various channels
• Conducting various knowledge sharing meeting/presentation program
• Tracking leads through Google Analytics
• Tracking social media engagement through Google analytics; LinkedIn, Twitter, Facebook & Google+
Clients: Microsoft Corp.
• Team lead for website content migration and maintenance of Microsoft.com for different locales of various countries.
• Deftly reviewing the website contents provided by Microsoft Corporation, raising concerns of non-conformities.
• Creating XMLS (HTML) in accordance to the provided and reviewed content.
• Conducting Monthly Internal Audit of MTTA (Internal Tracking Software of Wunderman) for the whole team and preparing audit reports accordingly.
• Extensively conducting day to day work on MS SharePoint 2010.
Clients: John Deere and Unilever International
• Creating web pages through Content Management System (SDL Tridion & Interwoven Teamsite)
o Reviewing the Website content provided by the company’s client (Unilever International) in Word templates.
o Uploading and creating webpages using the reviewed content to the client’s web server through CMS (Content Management System).
o Publish content to a test preview site or production site
• Review and assess the quality for uploaded content, using preview sites, created from CMS.
• Create HTML Form pages
• Planning and aligning the client’s overall business object need with the scope of Service area responsibility.
• Contributed towards streamlining the content management and knowledge sharing process with the team.
• Responsible for Digital Marketing activities such as SEO, Google Adwords, Social Media Marketing, Search Engine Marketing, Data Analytics, Paid Social Media Advertising, Content Marketing, Email Marketing, Keyword Research & Analysis, Competitor Analysis, Landing Page Optimization & Lead Generation
• Articulated and executed catalogues, brochures, introductory pages, press releases and advertisement related to various business needs of the organization.
• Executed Online Marketing Encompassing Social Media Optimization (SMO), PAD / Article /News Writing Submission and Blogging.
