Director for marketing and advertising
Eurofootball magazine (media)
Total years of experience :10 years, 5 Months
Eurofootball magazine is the most read magazine about football in Russia.
Responsibilities
- Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.
- Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.
- Searching for new advertisers.
- Participation in events, exhibitions.
- Organization of presentations, promotions.
- Market research and the research of competitive area.
One of the leading Betting companies in Russia.
Responsibilities
- Development and implementation of the Brand strategy.
- Developing the marketing strategy for new and existing products
- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
- Guiding the day to day activities of the marketing team.
- Ensuring that the marketing objectives are implemented by the marketing team.
- Work closely with product management team to define marketing materials
and programs.
- Manage social media presence and direct programs to improve social media
reputation and recognition.
- Developing and delivering marketing and communications strategies for the organization.
- Undertake continuous analysis of competitive environment and consumer trends
Responsibilities
Contribute and develop event concepts.
Participate in liaising with potential and confirmed clients to ascertain their precise event requirements.
Define project scope, goals and deliverables that support event requirements in collaboration with senior management and stakeholders.
Effectively communicate project expectations to project team members, departments, third parties and stakeholders in a timely and clear fashion.
Liaise with project stakeholders on an ongoing basis.
Estimate the resources and participants needed to achieve project goals.
Develop and seek approval for the program or project initiation documentation.
Responsible for developing a detailed and comprehensive project plan with associated communications documents for the project/event including detailed work breakdown structures addressing ticket pricing, timelines, deliverables, venue analysis, budgets, resource allocation, suppliers, legal obligations, staffing, marketing, risk assessment, etc.
Develop and manage event/project management plan.
Plan, schedule and monitor project timelines, milestones and deliverables.
Manage the change during the life of the project and report accordingly including budgets, actual expenditure, scope, deliverables, etc. using financial controls, indicators and address any deviations effectively (if part of program of events report on impact overall program and changes/risk/ issues).
Handle client queries and troubleshooting on the day of the event to ensure that all runs smoothly;
Prepare and present project post evaluation reports and create a recommendations report in order to identify successful and unsuccessful project elements.
Implement and develop a mechanism to initiate proposed improvements in terms of process, deliverable, etc. for each project/event.
Implement best practices and tools for project execution and management.
Responsibilities
Account management
Workforce planning services to provide information and advice to assist managers to forecast and take action in anticipation of future workforce trends.
Optimization of business processes.
Media planning.
Coordination and control of the execution of the plan of marketing and promotional activities.
Development and implementation of non-standard advertising actions.