andrea bertinetti

- Rebranded company to uplift image (logo, website, social media channels)
- Developed and implemented marketing plan for 2024 to include social media channels growth, leads generation (Meta, Google, landing pages, Tiktok), email marketing program, webinars and more
- Created new website elite-bricks.com
- Co-developed process for secondary market listings creation and approval
- Managed listings portals (Bayut, Dubizzle, Property Finder) to uplift quality score, exposure and over leads quantity
- Developed and implemented marketing assets and activities for new subsidiary company in Egypt - Prime Bricks Real Estate - to include new website, social media content and lead generation campaigns
- Managed external vendors for website development, Google ads and SEO

Developed strategies and content for Social Media, Email Marketing to gain leads, followers and customers
• Developed company iCloud system
• Created secondary market internal SOP
• Created Marketing material for Sales Managers such investment proposal templates,
commercial offers and company profile brochures in different languages
• Helped implement company CRM platform including automation of leads assignment to Sales
Managers, auto-emails to customers, and dashboard
• Created and ran Meta Leads ads including ads creatives and forms
• Managed Advertising agency
• Created and launched a new company website (https://immobiliainternational.com/en/)

-Developed from ground up the B2B and B2C e-commerce websites on Shopify platform (www.scarlettpoppies.com) including the B2B sales online process, customer care and returns B2C processes and loyalty & rewords program (internal process and customer journey)
-Designed and implemented the B2B and B2C 2020 and 2021 marketing plans to include social media brand awareness, traffic and conversion advertising campaigns, blogs content calendar, google PPC ads campaigns, PPC and Social Media retargeting campaigns, B2B and B2C email campaigns and influencers marketing
-Developed content for blogs, B2B and B2C emails, mood boards, brand profile documents and other online and offline marketing material
-Managed external vendors (digital SEO and AD agencies, developers, influencers, etc)
Key Results: from B2C website launch (July 2020) onward, maintained traffic of 1, 000 visitors/day, growth of social media followers (IG, FB, LI) and helped sales department in their B2B efforts to achieve maximum revenue

Re-structured the Marketing department with new personnel, processes and procedures
• Created and implemented the marketing strategy for each market (MENA, EU, US, AP),
identified different marketing tools and channels in support of the marketing actions,
evaluated the return of each actions (also with KPIs) and managed the budget
• Rebranded the entire corporate and promotional material to include collateral materials, new
web site design, corporate and products brochures and merchandising materials
• Coordinated the communication actions for Social Media, corporate Newsletter and Blog, organized with the PR agency the formulation and execution of corporate communications
including press releases
• Managed team of 10 in sales support department to effectively streamline processes,
coordinate customer services and the front and back office activities. Coordinated customers’ complaints management, interacted with clients in communicating complaints claims report findings and proposals of commercial actions
Key Results: FTI closed 2018 FY with 30% increase in sales and 300% increase in social media followers, reach, engagement and web site traffic compared to 2017.

Planet Italy is a "facilitator" for Italian companies and professionals that want to sell and
distribute their products and services in the MENA/GCC region
• Developed marketing activities, packaging and collateral material, Social Media platforms,
marketing and communication plans for the company and brands represented to include:
Lumaca Slow Design, La Sfoglia Gastronomia Toscana, Studio Ceri Claudia Sweet and Salty,
Franco Pugi, Kubedesign, 3F, Wonder Company, Cini & Nils, Antiche Fragranze
Key Results: developed various commercial relationships for the brands represented with
Emirates Group, Dubai Duty Free, Medicine Shoppe pharmacy chain, MMI and Citrus TV.

Opened 4am fashion, a showroom of vintage/second-hand luxury apparel business which
include a mix of vintage luxury fashions and new lines from Italian brands
• Managed all aspect of operations, from supplier selection to marketing, accounting, pricing,
sales and sales personnel, media relations and client relations
• Designed and implemented www.4am-brand.com, a promotional and e-commerce web-based
platform to complement the fashion business with customer taste with related other potential
needs like 4am music, 4am interior design, 4am advertising and 4am graphic design
Key Results: successfully run weekly special events with different sponsors, successfully picked up interior design and graphic design business through 4am-brand.com site.

Created from the ground up the marketing department and started the new marketing and
sales representation office
• Consolidated and supervised a group of freelance collaborators to include graphic designer,
video graphic designer and model scaling artist
• Negotiated and organized a group of 15 real estate sales agencies to collaborate with
Opefin’90 sales office
• Designed and implemented communication campaigns for the sales of high-end residential
construction projects in Turin including Residenza Vanvitelli, High-Tech Moncalvo and
Condominio Avezzana
• Responsible for computerizing various elements of the company including website development and budget/cost control monitoring
Key Results: Personally negotiated real-estate sales of apartments for a total of €2.500.000, successfully sold out Residenza Vanvitelli at high-level prices, pre-sold High tech Moncalvo and Condominio Avezzana before construction started.

Freelance Account Management April 2002-December 2004
Kraftworks - New York, NY
• Surveyed competitive landscape in order to identify strategic positioning for the Sara Lee's Playtex nationwide campaign.
• Managed day-to-day agency/client and internal communications as well as workflow for the Sara Lee's Just My Size brand.
IT Management Public Relations- New York, NY
• Coordinated strategy and implementation of public Relations events in New York, Miami and Chicago for POP Champagne by Pommery.

Select Communications - New York, NY March 2001-January 2002
Account Director
Clients: Davidoff CoolWater, Yue - Sai Cosmetics, Wella hair products
• Managed a Worldwide integrated campaign (print, collateral and TV) for CoolWater man 2001 launch: $2MM creative and production budget.
• Responsible in the selection of vendors (retouching, editing, mixing and sound design companies)
• Managed worldwide print and collateral campaign for the CoolWater man 2002 launch.
• Coordinated the execution of 4 additional Davidoff product extensions.
• Managed the execution of 7 different product line launches for print and TV campaigns for the Chinese market for the Yue - Sai brand.
• Oversaw the creative execution of the Wella Koleston product TV and Print campaign.
• Coordinated the creative collaboration for Wella Koleston between Select NY, Select Hamburg and Bates Brazil.

DiMassimo Brand Advertising - New York, NY August 2000-February 2001
Associate Brand Director
Clients: HauteDecor.com, Veer.com
• Managed integrated campaign launch for designer-targeted website HauteDecor.com.
• Managed $15MM US and UK integrated campaign launch for Veer.com (partnership between SAA and McKinsey management)

Account Supervisor (December 1998-July 2000)
Clients include: Nature's Best, Van Horn Technologies, New Plan Excel Realty Trust, Italian Trade Commission (ITC)
• Managed the re-launch of $1MM national print campaign for Nature's Best Isopure and Isopure Zero Carb products.
• Implemented comprehensive advertising for New Plan's six outlet centers nationwide including special holiday promotions, TV and radio commercials, newspapers, direct mail and an extensive outdoor campaign.
• Directed highly targeted product launches for VHT's Totally Ripped and Extreme Smoothie products, focused on the niche market for health-conscious, sports-oriented consumers.
• Developed in-store displays and promotions, point-of-sale materials, and direct mail pieces for Nature's Best.

Senior Account Executive (September 1996-December 1998)
Clients include: Nature's Best, Van Horn Technologies, New Plan Excel Realty Trust, Italian Trade Commission (ITC)
• Presented new business plan to the principal executives of the ITC at their Italian offices, leading to the acquisition of a $7MM account.
• Created point-of-sale educational programs and promotions targeting the United States market in collaboration with the Asti Spumante Association and the Italian Confectionery Industries Association.
• Developed four web sites that served to educate the American consumer on various Italian products including: prosciutto di Parma, Italian confectionery products, Italian wines and prosciutto di San Daniele.

Account Executive (January 1993-December 1996)
Clients include: Italian Food & Wine Trade Commission, Olympus Precision Instrument Division
• Facilitated a 3-year nationwide campaign for the ITC with a strong consumer/trade print campaign and special retail promotions.
• Executed $10MM national print campaign focused on Italian wines.

Italian Trade Commission - New York, NY February 1992-January 1993
Assistant to the PR/Advertising Director for the Wines of Italy campaign and the 1992: Discovery of Italy program.
• Organized special fashion events (Versace and Valentino shows)
• Coordinated ad campaign and collateral.

Condé Nast Italia - Milan, Italy January 1989-March 1992
Advertising Director for AUTO IN magazine.
• Supervised staff of five.
Sales representative for VANITY FAIR, L'UOMO VOGUE and VOGUE magazines.