E-commerce Category Buyer
Noon Bandido's
Total years of experience :16 years, 3 Months
Managing Kids & Mens portfolio across Value Fashion brands
Developed and executed buying strategies and all operational services by increasing brand awareness and profitability t
Seasonal and collection buying for Kids fashion in both Brands and Private label
Conceptualizing new designs/ concept for Private label brands
Enhance product visibility by constantly monitoring the website and communicate to all channels
Responsible for OTB management, forecasting & strategic planning
Sourcing of local and international vendors and negotiates the best prices and contract terms
Reports weekly/monthly sales performance, insights and analysis on brands and market situation
Works closely with marketing and content team to further drive the business across all areas which includes marketing campaigns, site enhancements, Image & price corrections
Constantly on the lookout for new and potential products to sell in the e-commerce platform
Accountable for day to day Category Management including reviewing price/ market competitiveness/visibility of the brand promotional analysis and getting the products live on the website
Conducts weekly meeting with supply chain for timely deliveries and launches
Generates reports on a weekly /monthly sales performance, insights and analysis on brands and market situation
Pioneering the Private label brand by conceptualizing the product development process for Fashion & Home
•Directly responsible for planning, selecting, negotiating & purchasing the goods
•Travels internationally for potential suppliers and fashion trends
•Negotiates the best prices to achieved the company’s margin
•Managing the logistic stock flow in the warehouse
•Market analysis exploring lost opportunities and price analysis
•Overall in charge of Buying/Supply chain & logistics
Planned product ranges, sales stock prognosis in conjuction with buying, sales and
operations team
- Forecasted profit sales and optimized the sales volume and profitability
- Analyzed the best and worst sellers in terms of products, prices, colors & styles
- Liased with visual merchandising/operations/marketing to ensure products get the
maximum potential in terms of sales
- Travelled abroad to meet principal and explore international market
- Conducted competitor’s analysis report to ensure we are at par with our
competitor in terms of product, prices and display
- Maintained & planned OTB budgets for the season’s launches
- A-Z Multi-tasking in buying, marketing and operation
Managed the Fashion lingerie, sleepwear, activewear and accessories dept.
for ladies
- Implemented brands strategy & assortment plans according to buying budget
- In charge of product development from designing, sourcing till delivery in store
- Analyzed consumer buying patterns and predicting future trends for fast
fashion and luxury brand
- Regularly review sales performance & ensuring company margins are achieved
- Stock level management
- Liaised with marketing, visual merchandising and planning dept. to ensure
products will be in the stores on time
- Maintained and managed the OTB
- Continually source international suppliers for product innovation, quality & price
Managed the essentials and fashion apparel for Junior & Teen department for
key brands such as Hello Kitty, Barbie, Disney, Cartoon network, Marvel heroes)
- Sourced and evaluated international suppliers on the basis of quality, prices
and delivery
- Executed strategic plans and product innovation
- Highly skilled in planning, organizing & procuring merchandise
- Analyzed and monitored the sales performance and according to the trends
and market demands
- Negotiated the best price possible to achieve company’s margin
- In-charge of category budget on the basis of sales history, product innovation
& new stores
- Developed innovative products that will contribute to higher sales
- Travelled abroad for trade fairs to source fabrics, trims, trends and new products
- Sourced international suppliers in India, China, Turkey, Bangladesh for better
quality, price, and delivery
- Conducted yearly factory visits to international suppliers for product, quality
and working condition if they meet the standard requirements
Managed the fashion lingerie & sleepwear department
•Developed product selection process on the basis of market’s needs and sales history
•Planned and organized season’s launches across designs, styles and fabrication
•Develop excellent relationship with international suppliers & source potential new suppliers abroad
•Timely deliveries are achieved in time for the season’s launch
•Conduct market research & benchmarking analysis
•Critical path management
•Worked closely with planners & designers for new collections
•Planned strategic promotions and special offers to increase sales and expansion of the brand
•Conduct monthly store visits to ensure stocks are available & products are properly displayed
•Worked closely with Visual Merchandising & Marketing to promote and highlight the products in the store for exposure & sales
•Optimized assortment process of nightwear & underwear and maintained KPI’s to control and assess the performance
Managed the children’s section of the brand
- Reviewed & evaluated duly approved purchase orders
- Negotiated the most effective cost price for the items ordered
- Conducted proper & on-time deliveries
- Monitored stock inventory of the brands
- Maintained up-to-date of the latest trends in children’s fashion
- Conducted good planning & promotions to increase sales & expansion of the
Handled Food & Fragrances category
- Key product understanding based on the market place
- Negotiated the best cost terms to achieve profitable income for the category
- Planned promotions in strategic & tactical income
- Developed new lines
- Conducted store visits to ensure stocks are available and products are displayed
properly
- In-charge of managing the stock level of each category
ACHIEVEMENTS
- Conceptualized Storyline in Activewear & Sleepwear in the theme which
generates higher sales and Good visual display
- Produced promotional lines that offer value for money for customers and
volume of sales
- Pioneered in opening a franchise store for 15 days
- Executed a growth of 50% of NSV of the essentials department through new
product innovation
- Introduced value packs in the undergarments business which generated 40%
growth in just one season
- Launched a new category: hosiery department, that generated sales of
AED 5 million in 3 months
- Negotiated the best prices from suppliers that resulted from a reduction of the
company’s cost of USD 50, 000
- Successfully launched the Fashion Knickers promo panties and the 99 set of bra &
panty that generated a sales growth of 30%
- Awarded as Consistent top department performer for underwear
- Achieved the highest sell thru across all departments for the Valentine promo
concept