Product Marketing Head
MTS INDIA LIMITED
مجموع سنوات الخبرة :17 years, 10 أشهر
• Responsible for Data acquisition & U&R Kerala circle.
• Analysis of customer behaviour and creating plans to manage end to end lifecycle management of data customer.
• Creating best fit plan for new acquisition & Leading planning & review sessions of mobile product roadmap Facilitating mutual benefits and agreements between consumer and enterprise Business.
• Ensures high revenue generation by attracting new customers and retaining the present ones by keeping the churn under control
• Effective management of capacity, designing customer products for best optimized way of utilizing the available data capacity in relation to tower capacity.
• Upgrade downgrade of tower capacities as per the usage and recharge behavior of specific town based customers
• Develop base management strategy & implementation of activities across all segments for customer revenue enhancement, base retention, and churn control
• Drive upsell, cross sell and retention activities across segments.
• Lead in design & execution of all BTL campaigns via multiple channels to achieve revenue targets.
• Managing all stakeholders including Marketing Care, Experience, Finance, etc & ensuring seamless launch of product initiatives with speed & quality.
• Coordinate with the Brand Manager to develop communication in terms of advertisements, outdoor & in shop merchandising, promotions to promote the brand and announce a new feature of tariff.
• Interact indirectly with various governmental agencies like TRAI to meet various requirements related to launch of new products and services.
• Coordinate with the sales department to take inputs on customer feedback, communicate it to the senior management and designing new products & services based on the customer feedback.
• Heading B2B business for Rajasthan circle, handling Telemedia, Data & Mobility.
• Overall responsibility includes, Collection, Retention, & revenue enhancement.
• Customer Engagement activities, loyalty programs & VAS upselling, cross selling of products in existing account.
• Product configuration, plan reviews and creation according to business requirements
• Selling concept & Solution based products among corporates.
• Conducting Conclaves/SMB meets/Hi-Tea/Cock tail parties among top CEO/CTO/CXOs.
• VAS marketing activities to the existing base & communication through various Channels like sms, obds and Out call from Outbound call center, paper ads, radio and ATLs
• Customer engagement activities on field and off field.
• Conducting campaigns at major retail outlet to increase customer delight.
• Deliver product/ proposition campaigns to achieve revenue targets.
• Effective campaign management to increase product penetration.
• Communication tracker on day to day communication been sent to customer.
• Freezing Communication Calendar for the month for Customers and Business partners.
• Keep a track on Paper ads and other communication and update the call center for managing inflow calls.
• Life cycle management of prepaid customers, welcoming customer, document pending reminders other engagement activities
• Validity reminders, recharge expiry date reminders, to the prepaid customer
• Measuring performance of each channel with cost Vs revenue generated in each channels
• Slicing data, analyzing usage pattern workout product as per requirement of customers
• Forecasting and allocation of manpower in Outbound call center.
• Promoting packs and recharge top ups on sliced and segmented customer base.
• New product rollouts as per usage pattern of base allocated.
• Product testing under various scenarios.
• Measurement of revenue impact against new products, hits & misses reasons.
• Tie ups with new vendors promote data products.
• Promotion of CRBT/USSD alerts/data usage/sms usage
• IVR tree formation for call center on VAS inbounds.
• Outbound activities to measure CSAT and health check.
DID MBA IN MARKETING POST MY COMPLETION OF BSC COMPUTER SCIENCE