Senior Marketing and Publications Specialist
Zayed University
Total years of experience :43 years, 10 Months
An integral part of the Marketing and Publications team directing the strategic development and execution of marketing for Zayed University and developing the University’s integrated strategic marketing plan
• Provided strategic and creative direction to the University’s marketing efforts by planning, coordinating, and overseeing the University’s initiatives, utilizing current technology to effectively communicate the University’s mission to its constituencies, stakeholders, Board of Directors, ensuring overall continuity of the brand consistency and image.
• Planned and organized all the University’s mandatory Educational Events from conception through to completion as well as Graduations, Student festivals, College programs. Charity events fundraising and awareness: Breast Cancer, Autism, and Diabetes.
• Assisted in planning of Women as Global Leaders 2012 held under the patronage of Her Highness Sheikha Fatima Bint Mubarak Mother of the Nation
- http://www.zu.ac.ae/main/en/wagl2012/about.aspx
• TedX ZU - http://www.zu.ac.ae/main/en/tedxzu/index.aspx
• Assisted in planning and execution of White Cane Day - http://www.zu.ac.ae/main/en/khalaf/wcd/about_whiteCaneDay.aspx
• Assisted in planning and execution of Hear My Voice - http://www.zu.ac.ae/main/en/khalaf/hmv/about_hmv.aspx
• Responsible for training and mentoring of nine Emirati Interns and Graduate Trainees.
Zayed University - Institute For Technological Innovation April 2003 - April 2010
Senior Business Development Specialist
• Primarily responsible for the planning and execution of employer engagement activity through the development and enhancement of existing business partnerships, sourcing of new business and scope of business of organizations engaging with the University and outreach centres
• Marketing and Promoting the University and it’s expertise, courses and facilities and providing information about the University’s special projects and activities
• Seeking sponsorship for entrepreneurial educational initiatives: e-biz challenge, IT Forum, e-Column
• Providing advice and support on business issues such as planning, sales, marketing, intellectual property, commercial contracts and assessment of market opportunities, to enable business opportunities to be identified and exploited
• Identifying contacts and potential markets
• Winning and assisting in the delivery of a range of specific contracts for training, research and development
• Helping to build closer relationships with the University and the external business community
• Organizing conferences, gala dinners, press conferences, MOU signing ceremonies, executive seminars and forums
• Supporting and encouraging innovation and collaboration with business and the community
• Carry out needs analysis, negotiation, preparation of proposals /contracts/ MoU’s, for clients
• Preparation of press releases, speeches and agenda’s.
Al Rostamani Group of Co's - TechnoCampus - February 2002 - March 2003
Centre and Business Development Manager
• Key areas of focus included developing and implementing plans to personally sell IT and soft skill management programs, and increase customer business as a percentage of the total portfolio. Achieved 65% increase in sales within a ten-month period.
• Primarily responsible for aggressively promoting TechnoCampus programs to corporate customers through frequent corporate visits, telephone solicitation and written correspondence and networking activities. Active management of a portfolio of high-priority corporate accounts.
• Responsibilities included developing and maintaining relationships with senior level executives to better determine the executive development needs of the business community and continuously identifying and exploiting new business opportunities.
• Prospected and managed a designated territory and set the targeted/budgeted figures for maximum revenue growth. Marketed and created a brand equity in IT Corporate Training and Web Solution.
• Mentored, coordinated and supported training specialists.
• Managed and trained a team of 15 staff comprising of sales, counselors and faculty.
• Personal strengths include: strong sales skills, and excellent prioritization, interpersonal and communication skills.
Major achievement: implementation of the Competence Towards Excellence program for UAE Nationals
Morgan & Banks Middle East (AGRS) Dubai UAE - Part of TMP Worldwide - December 1999 - January 2002
Corporate Service and Business Development Manager
• Key responsibility to market products and services while maintaining excellent relationships with clients and candidates.
• Market Research, visiting clients throughout the Middle East for product presentations relating to executive resourcing and placement.
• Preparation of all related administration documents relating to Client requirements.
• Drafting of advertisements and recommendation of advertising campaigns in industry specific media and local press or online advertising.
• Head hunting, interviewing, screening and appraisal of candidates.
• Preparation of candidate reports complete with recommendation to the client on suitability.
• Database management of candidates.
• Office Management and Training of Staff members
• Delivery of periodical appraisals on all aspects to the management.
British Forces Vocational Training Service Jan 1998- Oct 1998 G1 Division HQ UKSC (G) BFPO 140
Training for Qualifications Germany (TQG) offers dependents' of the Armed Forces the opportunity to gain an NVQ, National Vocational Qualification or VQ, Vocational Qualification during their posting in Germany. TQG have five Area Offices throughout Germany.
As Operations Officer I was responsible for the day-to-day operational requirements of TQG Head Office and the five Area Offices. This encompassed various duties:
• Personnel Management, Resource Management, Scheme Management
• Reporting and Statistics, Policy and Procedures, Marketing, Health and Safety .IiP Implementation
• A full job description is available on request
Select Appointments Plc. is the largest International staffing services group based in the U.K with a reputation for providing top quality permanent and temporary personnel.
Recruitment Consultant Jan 1997- Jul 1997 (Temporary Division)
Initially I was employed to manage the Temporaries Division. I achieved Selects Orders of Excellence Level 1 twice during 1997. My key responsibilities were: Interviewing, assessing and referencing of all candidates. Spec’ing and matching to available positions Advising on up to date software packages and arranging suitable cross training. Maintained a large client database via sales calls on telephone and in person. Assessing client's staffing requirements, payroll, organizing, running, issuing, tax, PRP, incapacity and sickness procedures. ISO maintenance as the office held the quality award ISO 9002.
SELECT APPOINTMENTS Plc. July 1997 - Dec 1997 Permanent Division
Duties as listed above: The Permanent Division required extensive marketing and activity including: telesales, advertising campaigns and overall monitoring of client database and market trends ensuring clients received a superior service.
Better Business Bureau 1994 - 1996 Dubai; UAE.
One of Dubai's longest established and most respected recruitment agencies. Structured on the British Model. During my tenure the company achieved record annual turnover.
Manager
Managed an International team of employees and carried full responsibility for all aspects of the Company's affairs. The function required management expertise in three main areas:
Business Development: Identifying new market trends and honing customer services. Noteworthy achievements include continuing the momentum of Emiratisation begun at EMARAT by initiating the UAE's Emiratisation campaign in the recruitment industry and devising customized research projects for Corporate clients.
Recruitment: Recruiting at executive level for particular clients. This involved extensive interviewing and assessment of high caliber Professionals. In addition to counseling on interview strategy and negotiating techniques.
Administration
Recruiting, training, and assessing the team of recruitment consultants. Ensuring employees and clients were informed of the labour and immigration laws. Compilation and presentation of monthly and quarterly revenues for submission to the Company's local sponsor/owner.
EMARAT (Formerly Emirates General Petroleum Corporation) 1992- 1994 Dubai; UAE.
Initially a joint venture with British Petroleum (BP), EMARAT was established in 1981 as a federal government organization, resulting from a government policy to nationalize the activities of foreign oil companies.
Public Relations; Advertising and Media Coordinator. This position covered six main areas of activity:
• Contribution, development and implementation of promotional plans and activities.
• Assessment and recommendation of requests for advertising and sponsorship of events.
• Organization and implementation of the Corporation's activities at trade fairs and exhibitions.
• Planning and management of in-house and outside conferences.
• Public relations writing and dissemination of material.
• Executive editor of the corporate magazine Green Falcon.
BETTER BUSINESS BUREAU, Dubai, UAE 1988 - 1992
Already well established as a respected and professional Recruitment and Training Agency under British management.
Recruitment Consultant
This position encompassed three main functional areas: recruitment, interviewing candidates and assessing suitability for positions with both multinational and local companies in Dubai and other Middle Eastern countries.
• Advertising, extensive involvement in drafting of advertisements, press releases and artwork.
• Setting up the computer- training department. This involved training needs analysis on both corporate and individual basis. Programs taught were word processing and spreadsheet applications.
SOUTH WESTERN MARINE FACTORS Ltd., United Kingdom 1983-1988
Sales Administrator
• Maintaining constant liaison with customers and initiating new business through telephone sales, public events and media coordination.
• Handling of (export) sales documentation such as proforma invoicing, discount rates and communicating with over seventy main sales centre customers worldwide.
INSTAFLOW SHOWERS Ltd. United Kingdom 1979 - 1983 - Sales Demonstrator
• Maintaining constant liaison with customers and initiating new business through telephone sales, public events and media coordination.
• Handling of (export) sales documentation such as proforma invoicing, discount rates and communicating with over seventy main sales centre customers worldwide.
INTERNATIONAL CORRESPONDENCE SCHOOL 1987 Diploma In Business Market Management Sales Now known as Penn Foster Career School USA
NORTH TYNESIDE COLLEGE OF FURTHER EDUCATION - Wallsend, UK 1980 English language, Office Practice, Office Machinery, Typing RSA advanced, Business Calculations.
MONKSEATON HIGH SCHOOL, Whitley Bay, UK Computer literacy: MS/Outlook, MS/Word, MS Excel, MS PowerPoint, MS Access, Internet