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Anil Baddevithana, Managing Director

Anil Baddevithana

Managing Director·Housing Development Finance Corporation PLC

Maldives

Doctorate, Industrial Psychology

Work experience

Total years of experience: 48 years, 10 months

Managing Director

September 2008 - Present

Housing Development Finance Corporation PLC

Maldives

September 2008 - Present

Formulate, review and guide corporate strategy, risk management, corporate governance, business development, performance objectives, monitor implementation of all aspects of operations, delivered professionally and responsibly through the highest caliber of leadership and teamwork.
• As the pioneering Managing Director of the IFC Partner Company, Housing Development Finance Corporation Plc. (HDFC) in the Maldives, I am responsible for the day-to-day management of the Company by exercising the powers and duties set forth in the Charter, which constitutes the Memorandum and Articles of Association and the By-Laws of the Company.. Having rolled out its business plan upon privatization in 2008, recorded excellent achievements in growth, market share, business capacity development, and profits consistently over the last five years.
• Having laid a firm foundation for sustainable and responsible finance in this emerging market, HDFC was recognized as a trailblazer among the IFC partner companies with single recognition conferred in 2011 as the first to achieve strategic performance goals in the IFC Community of Practice using principles of Client Protection and Inclusive Finance. Since then, HDFC has successfully entered the London based FT/IFC Sustainable Finance Awards for three years running from 2011, and also received Business Initiatives Directions International Gold Star Award for Quality in Geneva in 2012 and the European Society for Quality Research Award in London in 2013.
Company industry:
Financial Services
Job role:
Management

Managing Director

September 2008 - May 2014

Housing Development Finance Corporation PLC

Maldives

September 2008 - May 2014

UK - SRI LANKA - MALDIVES
Managing Director - September 2008- To-Date
Housing Development Finance Corporation (HDFC) Plc.
Sosun Magu, Male'
Maldives
Formulate, review and guide corporate strategy, risk management, corporate governance, business development, performance objectives, monitor implementation of all aspects of operations, delivered professionally and responsibly through the highest caliber of leadership and teamwork.
• The pioneering Managing Director of the IFC Partner Company, Housing Development Finance Corporation Plc. (HDFC) in the Maldives, and having rolled out its business plan upon privatization in 2008, recorded excellent achievements in growth, market share, business capacity development, and profits consistently over the last five years.
• Having laid a firm foundation for sustainable and responsible finance in this emerging market, HDFC was recognized as a trailblazer among the IFC partner companies with single recognition conferred in 2011 as the first to achieve strategic performance goals in the IFC Community of Practice using principles of Client Protection and Inclusive Finance. Since then, HDFC has successfully entered the London based FT/IFC Sustainable Finance Awards for two years running, and also received in 2012, both Business Initiatives Directions International Gold Star Award for Quality in Geneva and the European Society for Quality Research Award in London.
Company industry:
Financial Services
Job role:
Management

Deputy General Manager of Credit, Operations and Marketing

September 2002 - August 2008

Housing Development Finance Corporation Bank of Sri Lanka

Colombo 2, Sri Lanka

September 2002 - August 2008

Deputy General Manager of Credit, Operations and Marketing- Sep. 2002- Aug. 2008
Housing Development Finance Corporation Bank of Sri Lanka,
Colombo 2

Head of Credit, Marketing and Operations of the bank, which grew its balance sheet by 20-30% year on year under my watch, and increased the market share from 25% in 2002 to 40% by 2008 to be the market leader in the housing finance sector of Sri Lanka.
• Held positions of Deputy General Manager/Head of Credit, Operations and Marketing of the Housing Development Finance Corporation Bank of Sri Lanka from September 2002 to August 2008, taking the organization to greater heights, and becoming the market leader.

• Received recognition for leadership and contribution to achieving major corporate milestones including the conversion and positioning of the twenty-year old Corporation as a Licensed Specialized Bank in 2003, the first ever mortgage securitization in Sri Lanka with the Citibank in 2004 and a groundbreaking Initial Public Offering through the Colombo Stock Exchange in 2005.

• Secured the apex status for HDFC Bank in executing the 2006 ADB/World Bank Housing Finance Initiative, giving leadership to all registered commercial banks in Sri Lanka mandated to participate as directed by the Central Bank of Sri Lanka. HDFC Bank received the National Chamber of Commerce of Sri Lanka's Annual National Business Excellence Awards for five successive years between 2004 and 2008.
Company industry:
Banking
Job role:
Management

General Manager

January 1997 - August 2002

Ceylinco Building Society Ltd.

Colombo 4, Sri Lanka

January 1997 - August 2002

General Manager- January 1997- August 2002
Nation's Building Society, Galle Road, Colombo 3, Sri Lanka
Founder General Manager of this first private sector Building Society (Nation's Building Society formerly known as Ceylinco Building Society Ltd.-CBSL) in Sri Lanka established in 1997 under the National Housing Act.
• CBSL became a pioneer in setting up the Mortgage Lenders Association of Sri Lanka, and was able democratize home ownership through a joint venture with Seylan, a leading commercial bank.
Company industry:
Financial Services
Job role:
Management

Managing Director

January 1994 - December 1996

Maritime International Financial Services (MIFSL) Ltd

Colombo 4, Sri Lanka

January 1994 - December 1996

Managing Director- January 1994- December 1996
Maritime International Financial Services (MIFSL) Ltd.,
10 Davidson Road, Col. 4,
Sri Lanka
MIFSL is the principle agent in Sri Lanka for the Halifax Group's Clerical Medical International of the UK. Responsible for independent financial advisory service, the organization was able to secure and service effectively, some of the largest investments to come from the region.
Company industry:
Financial Services
Job role:
Management

Director/General Manager

August 1985 - December 1993

Palms Advertising Pvt. Ltd

Colombo 4, Sri Lanka

August 1985 - December 1993

Director/General Manager- August 1985- December 1993
Palms Advertising Pvt. Ltd., 10, Davidson Road, Colombo 4
One of the first Triple-A accredited public relations and marketing agencies in Sri Lanka that operated in the mass media as agents for a number of large national and multi-national companies including Hyundai Corporation, CMI Ltd. of the Halifax Group and Yamaha Corporation.
Company industry:
Advertising
Job role:
Management

Senior Monitoring Officer

April 1982 - July 1985

Housing Corporation of England and Wales

London, United Kingdom

April 1982 - July 1985

Senior Monitoring Officer- April 1982- July 1985

Ensuring compliance and standards of service by Registered Social Landlords.
Company industry:
Financial Services
Job role:
Quality Control

Assistant Monitoring Officer

September 1981 - March 1982

Housing Corporation of England and Wales

London, United Kingdom

September 1981 - March 1982

Assistant Monitoring Officer- September 1981- March 1982 for registered landlords on their compliance and practices in keeping with the registration and supervision criteria.
Company industry:
Financial Services
Job role:
Quality Control

Finance Assistant

September 1980 - August 1981

Housing Corporation of England and Wales

London, United Kingdom

September 1980 - August 1981

Finance Assistant- September 1980- August 1981
Company industry:
Financial Services
Job role:
Accounting and Auditing

Administrative Assistant

September 1978 - August 1980

District Finance Office of Kensington, Chelsea, and Westminster

London, United Kingdom

September 1978 - August 1980

Housing Corporation of England and Wales, Maple House,
Tottenham Ct. Rd. London W1
A quasi civil service entity vested with regulation and investment responsibilities for Housing Associations of England and Wales. Housing Corporation was indirectly responsible for building the greatest number of sustainable neighborhoods in the UK.
Administrative Assistant- September 1978- August 1980
Company industry:
Financial Services
Job role:
Administration

Management Trainee

September 1977 - August 1978

Top Man Ltd.

London, United Kingdom

September 1977 - August 1978

District Finance Office- Kensington, Chelsea & Westminster Area Health Authority
Primarily responsible for UK Private Healthcare & financial budgets of the hospitals in the district.

Management Trainee- September 1977- August 1978
Top Man Fashions (today owned by Arcadia Group) New Oxford Street, London WC1
Selected in the first batch of Management Trainees for the launching of Top Man in 1977 by the Peter Robinson Group
Company industry:
Retail & Wholesale
Job role:
Management

Education

University of Kelaniya - Sri Lanka

November 2006

November 2006

Doctorate, Industrial Psychology

Sri Lanka

Following on from MBA research project on team building using psycho-metrics and team roles for managing people in organizations, the PhD research identified dynamics of capacity building through personality development as a tool for creating synergy and extraordinary performance.

University of Kelaniya

January 2006

January 2006

Doctorate, Psychology

Sri Lanka

ACEDEMIC & PROFESSIONAL QUALIFICATIONS PhD (Psych.) - University of Kelaniya - Sri Lanka- 2006

Postgraduate Inst. of Management - University of Sri Jayawardenapura

January 2003

January 2003

Master's degree, Master of Business Administration

Sri Lanka

MBA - Postgraduate Inst. of Management (PIM), University of Sri Jayewardenepura -2003

University of Sri Jayawardenapura - Postgraduate Institute of Management

January 2003

January 2003

Bachelor's degree, Corporate Business Finance- PIM

Sri Lanka

Postgraduate Certificate in Corporate Business Finance- PIM -1999

University of Kelaniya

January 2002

January 2002

Master's degree, Sociology

Sri Lanka

MA - University of Kelaniya - 2002

Asia Pacific Marketing Federation

January 2002

January 2002

Bachelor's degree, Marketing

Singapore

CPM - Certified Professional Marketing Degree (Australia/Singapore Federation) - 2002

Colombo B&P University of Sri Lanka

January 2001

January 2001

Bachelor's degree, Philosophy

Sri Lanka

BA (Gen.) - Colombo B&P University of Sri Lanka -2001

University of Sri Jayawardenapura - Postgraduate Institute of Management

January 1998

January 1998

Bachelor's degree, Human Resource Management- PIM

Sri Lanka

Postgraduate Certificate in Human Resource Management- PIM -1998

Institute of Chartered Secretaries and Administrators

January 1984

January 1984

Bachelor's degree, Business Administraton

United Kingdom

Institute of Chartered Secretaries and Administrators- UK, 1984 Fin. & Admin. Stream. SCHOOLS ATTENDED:

Harrow College

January 1982

January 1982

High school or equivalent, Business Administration

United Kingdom

Harrow College, UK (1978-1982) MEMBERSHIP OF PROFESSIONAL BODIES Life Member -Association of Professional Bankers of Sri Lanka FACPM- Fellow Member - Certified Professional Marketers of Asia Pacific Federation FSLIM- Fellow Member of Sri Lanka Institute of Marketing American Psychological Association (APA) - International Affiliate Organization of Professionals Association of Sri Lanka - Life Member

Erith School

January 1977

January 1977

High school or equivalent, UCCA Advanaced Level

United Kingdom

Erith School, Erith, Kent, United Kingdom (1975- 1977)

Royal College

January 1975

January 1975

High school or equivalent, Secondary Education

Sri Lanka

Royal College, Colombo 7 (1964- 1975)

Skills

Human Capital Strategy
Expert
Human Capital Strategy
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Capacity Building
Expert
Capacity Building
Expert
Risk Management
Expert
Risk Management
Expert
Team Building
Expert
Team Building
Expert
AND MARKETING
Expert
AND MARKETING
Expert
APEX
APEX
BALANCE SHEET
BALANCE SHEET
FINANCE
Expert
FINANCE
Expert
ITS
Expert
ITS
Expert
LOANS
Expert
LOANS
Expert
MARKETING
Expert
MARKETING
Expert
MORTGAGE
Expert
MORTGAGE
Expert
OPERATIONS
Expert
OPERATIONS
Expert
PUBLIC RELATIONS
PUBLIC RELATIONS
Marketing Strategy
Expert
Marketing Strategy
Expert
Capacity Building and Leveraging Human Talent
Expert
Capacity Building and Leveraging Human Talent
Expert
Risk Management
Expert
Risk Management
Expert
Corporate Leadership
Expert
Corporate Leadership
Expert
Performance Management
Expert
Performance Management
Expert
Human Capital Strategy
Expert
Human Capital Strategy
Expert
Capacity Building
Expert
Capacity Building
Expert
Team Building
Expert
Team Building
Expert

Languages

English

Expert

Memberships

Counting 35 years of experience including more than 30 years in senior and corporate management positions in Housing Finance, Banking, Business Administration and Marketing in the UK, Sri Lanka, and the Maldives, with a career that began as a Management Trainee in , at the launching of Top Man Fashion Company by the Peter Robinson Group of the UK, and to the present day, as Managing Director of HDFC Plc. Maldives, which is a Partner Company of the IFC; Member of the World Bank Group. Employment history includes large and reputed organizations in the UK, namely, Kensington, Chelsea and Westminster District Finance Office, Housing Corporation of England and Wales, and the Halifax Group, and in Sri Lanka, Maritime International Financial Services Ltd., Nation's Building Society, and HDFC Bank of Sri Lanka

Member

January 1977

A Life Member of the Association of Professional Bankers of Sri Lanka, a Certified Professional Marketer of the Asia Pacific Marketing Federation, Fellow of the Sri Lanka Institute of Marketing, International Affiliate of the American Psychological Association, holding academic qualifications of PhD, MBA, MA and BA

Member

Life Member -Association of Professional Bankers of Sri Lanka

Member

FACPM- Fellow Member - Certified Professional Marketers of Asia Pacific Federation

Member

FSLIM- Fellow Member of Sri Lanka Institute of Marketing

Member

Organization of Professionals Association of Sri Lanka - Life

Member

Library Committee: Postgraduate Institute of University of Kelaniya

Member

Organization of Professionals Association (OPA) of Sri Lanka

Life Membership

January 2002

Training and Certifications

Certifications
Islamic Finance
Bank Negara Malaysia (Central Bank of Malaysia)
Mar 2013 - Dec 2013

Hobbies and interests

Writing (a published author), Reading, Scuba Diving, Music, Drama (theater)

i. Justice of the Peace - Sri Lanka ii. District Governor 2007/2008 - Int. Association of Lions - USA iii. NCCSL Business Excellence Award from 2004 to 2008 iv. FT/IFC Achievement in Basic Needs Financing – 2011 v. FT/IFC Sustainable Investment - 2012 vi. Business Initiative Direction (BID) Quality Award 2012 vii. FT/IFC Achievement in Inclusive Business - 2013 viii. ESQR - 2013