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Animesh Chaudhury, Key Accounts & Business Development Manager – Industrial Lubricants

Animesh Chaudhury

Key Accounts & Business Development Manager – Industrial Lubricants·SHELL

India

Master's degree, Oil & Gas Management

Work experience

Total years of experience: 13 years, 9 months

Key Accounts & Business Development Manager – Industrial Lubricants

October 2019 - Present

SHELL

Mumbai, India

October 2019 - Present

• Spearheaded revenue expansion across a PAN India territory, managing a high-value portfolio (₹250-300 Mn. annually) and
consistently delivering volume growth and margin enhancement.
• Accelerated business growth by 120% within the first year, earning recognition as an Outstanding Performer through
strategic account penetration and market expansion.
• Directed territory development through structured market intelligence, OEM engagement, and targeted prospecting, converting high
potential leads into long-term business.
• Contributed to the M&A transaction, supporting the acquisition of Raj Petro Specialities through comprehensive portfolio due diligence.
• Currently leading efforts to manage and scale the Raj Petro Specialities business, driving a value-based growth strategy and
performance optimization.
• Engineered commercial strategies and negotiated high-impact agreements, balancing pricing, margins, and sustainable profitability.
• Leveraged CRM (Salesforce) to institutionalize pipeline management, sales tracking, and performance reporting, ensuring data-driven
decision-making.
• Optimized territory coverage & customer engagement models to improve conversion efficiency & maximize face-to-face selling time.
• Delivered value-based technical solutions by aligning lubricant offerings with application needs & total cost of ownership (TCO) benefits.
• Strengthened financial discipline by collaborating with Finance & Credit teams to reduce DSO cycles and improve cash flow.
• Built deep expertise in product economics, integrating logistics, pricing, and credit considerations into commercial decision-making.
• Generated actionable competitive intelligence to refine pricing strategies and strengthen market positioning.
• Partnered with Marketing to drive product visibility, support launches & expand footprint across industrial and automotive segments.
• Unlocked incremental revenue through cross-selling and upselling initiatives within existing accounts.
• Established & nurtured strategic relationships with OEMs and key industrial clients, enabling long-term approvals.
• Led, mentored, and appraised a team of 5 professionals, fostering performance excellence and capability development.
• Ensured strict adherence to HSEQ standards, reinforcing safe practices & compliance across all customer interactions & site operations.

Company industry:
Oil & Gas
Job role:
Oil and Gas

Territory Leader – Sales & Service

October 2018 - September 2019

CEAT Tyres

Nagpur, India

October 2018 - September 2019

• Drove territory performance by executing structured sales strategies, consistently delivering volume and margin objectives.
• Expanded dealer network and strengthened channel effectiveness through targeted onboarding and relationship management.
• Leveraged market intelligence and competitor benchmarking to unlock new revenue streams.
• Negotiated commercial terms and optimized receivables, improving cash flow and financial discipline.

Company industry:
Industrial Production

Senior Manager – Sales & Marketing

October 2017 - September 2018

Rajganj Coke Products

Dhanbad, India

October 2017 - September 2018

• Spearheaded sales management for hard coke products, driving growth in both existing and new accounts.
• Optimized the sales pipeline, achieving timely payment collections and enhancing client satisfaction through proactive engagement.
• Conducted comprehensive market research to uncover customer needs, successfully aligning product offerings to meet market demands.
• Developed strategic marketing initiatives that increased brand awareness and customer loyalty within the hard coke sector.
• Fostered strong relationships with key stakeholders, positioning the company as a trusted partner in the industry.
• Leveraged data-driven insights to inform business development strategies, resulting in improved market penetration and revenue growth.

Company industry:
Energy & Renewables

Territory Sales Manager

September 2015 - September 2017

Essar Oil (Nayara Energy)

Nashik, India

September 2015 - September 2017

• Expanded regional business by developing new accounts across automotive and industrial segments.
• Managed distributor ecosystem, aligning sales plans, inventory flow, and market coverage for improved volume growth.
• Negotiated commercial agreements and enforced credit controls to strengthen collections and working capital efficiency.

Company industry:
Oil & Gas

Assistant Consultant

November 2014 - September 2015

Petroleum and Natural Gas Regulatory Board (PNGRB)

New Delhi, India

November 2014 - September 2015

• Executed comprehensive secondary market research to drive strategic market sizing and demographic analysis, enhancing decision-making processes.
• Spearheaded market sizing and trend analysis initiatives within the City Gas Distribution and Natural Gas Pipeline sectors, identifying growth opportunities.
• Collaborated with cross-functional teams to review technical audit reports, ensuring regulatory compliance and fostering stakeholder engagement.
• Leveraged insights from market research to inform marketing strategies and business development initiatives, contributing to overall revenue growth.
• Developed actionable projections that supported key account management efforts, strengthening client relationships and driving customer satisfaction.

Company industry:
Energy & Renewables
Job role:
Oil and Gas

Business Development Executive

October 2012 - October 2014

Usha Martin Limited

Jamshedpur, India

October 2012 - October 2014

• Spearheaded account management efforts by effectively handling existing accounts and acquiring new clients.
• Successfully managed key accounts, including industry leaders like JCB and Tata Steel, driving significant client retention and revenue growth.
• Cultivated and sustained commercially productive relationships with both new and established accounts, enhancing customer loyalty.
• Participated in energy auditing initiatives within the steel plant, analyzing energy consumption across various components, such as CPP, WRM, Steel Melting Shop, and DRI, to optimize operational efficiency.
• Leveraged insights from energy audits to inform strategic business development decisions, aligning marketing efforts with client needs.

Company industry:
Industrial Production

Education

University of Petroleum & Energy Studies

July 2012

July 2012

Master's degree, Oil & Gas Management

India

IIIT Kolkata

August 2009

August 2009

Bachelor's degree, Computer Science

India

GPA (percentage): 70%

GPA (percentage): 70%

Skills

Energy Analysis

Expert

Project Management

Expert

Consultancy

Expert

Business Development

Expert

Marketing

Expert

BUSINESS DEVELOPMENT

Intermediate

EMERGING TECHNOLOGIES

Intermediate

SALES

Intermediate

ACCOUNT MANAGEMENT

Intermediate

ADAPTABILITY

Intermediate

CROSS FUNCTIONAL COORDINATION

Intermediate

OIL AND GAS

Intermediate

COOLING EFFICIENCY

Intermediate

CORPORATE FINANCE

Intermediate

ADVERTISING CAMPAIGNS

Intermediate

Negotiation

Expert

Sales & Marketing

Expert

Project Management

Expert

Key Account Management

Expert

Customer Relationship Management

Expert

Energy Analysis

Expert

Consultancy

Expert

Marketing

Expert

BUSINESS NEGOTIATION

Intermediate

BUSINESS TO BUSINESS

Intermediate

COMPUTER DATA STORAGE

Intermediate

ORIGINAL EQUIPMENT MANUFACTURER

Intermediate

SALES PRESENTATIONS

Intermediate

SALES TERRITORY MANAGEMENT

Intermediate

WORKING CAPITAL

Intermediate

BUSINESS STRATEGIES

Intermediate

COMPOSITE MATERIALS

Intermediate

CONTRIBUTION MARGINS

Intermediate

PORTFOLIO MANAGEMENT

Intermediate

PROFITABILITY MANAGEMENT

Intermediate

REVENUE GROWTH

Intermediate

Social profiles

Languages

English

Expert

Hindi

Native Speaker

Bengali

Native Speaker