Vice President - Sales & Marketing
PKL Limited
Total years of experience :34 years, 6 Months
Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in align with aggressive sales plan.
Directing and leading the sales team from front and establishing business targets. further division of targets territory-wise, category-wise.
Developing strategic Sales plan to achieve in-align with budgeted sales expenses, customer and consumer marketing.
Leading a team of key account managers across India and setting goals and helping them to achieve in the ever evolving organized retail environment and other multi channel retailing efforts.
Responsible for organization objectives, policies and strategy and set targets for the achievement of short and long term business objectives, increase profit and market share. Responsible for heading the entire Profit and Loss responsibility for the Company.
Responsible for all activities aiming to increase the overall profitability by increasing the efficiency of the distribution channels, increasing customer coverage, new product development, market penetration, expansion into new territories.
Responsible for meeting and exceeding the Company's annual revenue. Responsible for hiring, training, developing and managing a successful team of Regional Managers / Branch Managers/TSM&TSE that consistently exceeds annual revenue. Responsible for National Sales account management and customer satisfaction.
Prepare consolidated budgets, required reports and forecasts and present them or recommend their adoption to the Top Management.
Develop, implement and manage E-Business model for retail & distribution of Consumer products/supplies. Plan, organize and control major functions relating to the operation and administration of the organization through various Department/Divisional Managers.
Appraise the activities of the organization according to strategies and objectives, and monitor and evaluate performance and report the progress in timely manner.
Oversee the development and implementation of all organizational activities by authorizing funds and ensuring the funds invested is protected including the BTL activities.
Sensing and analyzing business opportunities for possible exploitation. Formulating and implementing innovative sales and promotional policies to generate desired impact on the market.
Accountable for monitoring the overall operations, motivating team for revenue generation & managing profit centre operations with profitability excellence.
Establishing corporate goals, short/ long term budgets and developing business plans for the achievement of goals. Actively involve in business planning & analysis to assess revenue potential in business opportunities.
Driving successful promotional campaigns to enhance business and increase productivity. Evolving market segmentation & penetration strategies to achieve targets.
Driving New Client Acquisition efforts by interacting & developing rapport with all external/internal constituents of client at all levels; for maximum client retention and achievement of revenues.
Mapping business dynamics with continuous monitoring competitor moves, product evaluation and changing needs for realigning strategies to neutralize competition and stay afloat.
Identified and developed distributors/dealers and marketed the products, Built brand focus in conjunction with operational requirements thereby, ensured maximum brand visibility and optimum market shares.
Launched a new brand of CTV namely EVELUX color Televisions under BPL umbrella.
The portion of the market, which provides the greater new probability for increased sales, has been identified and steps for making inroads have been initiated.
Explored and monitored market trends to get new business opportunities and developed new as well as existent markets for higher levels of sales and revenues.
Administered sales promotion budgets and evaluated field sales activities.
Made fact-based decisions regarding marketing strategy to develop the product as a brand while designing effective and cost-efficient implementation programs based on Customer.
Analysis, Competitive Analysis, Collaborator Analysis and Industry & Company Analysis.
Identification and aggressive acquisition of corporate key accounts with long term and sustainable buying potential and maximization of revenue generation.
Responsible for appointing Distributors/Channel partners and market the product through them and meet the Goals and Targets.
Manage CSD (canteen stores department) business on pan India basis.
To develop sales and distribution strategy and achieve divisional objective of sales growth and profits. The job involves achieving sales and distribution targets.
Analyzing market information from time to time to work out strategies to increase the market Share, Bolstering Sales Strength and Correcting Weakness.
MBA (Marketing) 1989- (Regular) Nagarjuna University, A.P
B.Com 1987 Nagarjuna University, A.P