Buyer International Purchases B2B
VIVA entertainments
Total years of experience :15 years, 4 Months
•Develop category specific business plan to drive growth and profitability across territories.
•Work closely with the Brand Manager to forecast, plan and implement strategies in order to achieve Topline and GP.
•Drive continual process and assortment improvement to grow the Brand.
•Drive Cross-functional alignment.
•Partner with Marketing & sales to correctly feature styles and stories according to Seasonal direction.
•Develop Key Seasonal Assortments for Marketing/Brand Presentation.
•Monitors and respond to issues and opportunities resulting deviations in plan variances.
•Identifies and Monitors Competition trends and makes product recommendations to the Brand Manager.
•Evaluate sales, markdowns and stock receipts.
•Monitoring and Maintaining Promotional Performance.
•Analysing Sales Trends, Top/slow sellers, Ageing and making recommendations for driving improved performance.
•Monitor and Maintain consolidated data of Damages, Repairs, Returns, etc.
• Stock Balancing - assess requirement and evaluate under/ over stocking.
•Monitor in time dispatch of shipments
•Store Level - Product Analysis, Brand Analysis, Size Analys, Department Analysis, Historical
Analysis Buying & Trading Margin.
•Identifying Trends.
•Allocation and replenishment of Merchandise.
Bharti Wal-Mart, Gurgoan Haryana ( Nov 2010 till Present)
Assistant Merchandising Manager - Working as a Space & Merchandise Planner
• Develop Best Presentation of the category store wise based on assortment, capacity, category adjacency, floor plan and Store Layout.
• Planning inventory per store to ensure adequate DAYS on HAND.
• Ensuring 100% utilization of Fixture as per product category.
• Analysing the Sales of category on regular bases to maximize EBITA.
• Ensure Inventory Control and reduce day on hand as per target given.
• Maximize ROI by developing store category masters.
• Forecasting inventory requirement based on sales for Seasonal and Promotional Plans.
• Planning for category specific Campaigns like BTS, World cup, Xmas, Diwali etc.
• Planning Entry & Exit for items and ensuring 100% implementation at floor level.
• Studying trends and ensures proper category flow of each category to ensure Best Shopping Experience.
• Planning assortment for New store for both the formats.
• Maximize Per SFT return of dept by ensuring 100% Space management.
Category Handling:
Toys, Stationary, hardware Goods, Sporting goods, Electronics, Small appliances, IT products, Cameras, Garden Equipments, Books, Impulses products at Cash Till, Automotive, Cooktops, Bath accessories etc.
RPG Spencer's Retail Limited, Gurgoan, Haryana (Since May '08- Nov 2010)
Assistant Merchandising Manager- worked as a NATIOANAL BUYER for Electricals in National Team ELECTRICALS & ELECTRONICS.
✓ Managing the Electrical & Electronics category pan India with accountabilities towards: ➢ Business Plan: Designing business plan for retailing activities & development in the region in consultation with top management for organizational development.
➢ Business Development: Monitoring sales of products; enhancing the market share, improving business and overall profitability. Analysing strategies for competition in terms of Brand Perception, Pricing, New Product Launches and Promotional Activities; launching new stores according to the area, catchment mapping & geographies.
➢ Sales Promotion: Implementing sales promotion plans & new store concepts to generate sales for achievement of targets; introducing special offers on weekends and ensuring smooth execution till floor level.
➢ Project Management: Formulating strategies and reaching out to the unexplored market segments/customer groups for business expansion. Identifying new showroom areas; managing warehouse & factory operations to ensure meeting of service, cost, delivery and quality norms.
➢ Sourcing: Handling sourcing through identification of cost effective vendors/suppliers for procurement with an aim of reducing cost while improving quality & reliability. Budgeting funds for procurement and sourcing of materials ensuring optimum utilization of materials & maximum cost savings. Coordinating with Marketing team on a regular basis for launching the new products at the retail stores.
➢ Launches: Monitoring New Product Introduction including designing, conceptualisation, managing product life cycle, pricing and profitability.
➢ Planograming: Designing Layouts for Stores, identify the right space for each sku of each category. Choosing places fro Cross merchandising & proper display for Floor stacks & impulse sku's.
➢ Distribution Management: Handling demand forecasting & managing inventory; ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers.
➢ MIS: Preparing MIS and conducting trend analysis- Stores-wise sales, margin wise, brand wise, etc. Forecasting for weekend/season planning and optimal replenishment & liquidation management.
➢ Category Management: for Impulse products like Batteries, CFL, electrical accessories, torches lamps, etc.
Highlights
✓ Key accounts Manager for: Bajaj Appliances, Usha International, Panasonic India, Maharaja Appliances, Philips Electronics & Philips Lighting, Kenwood Appliances India, Equity Appliances, Eveready Industries, P&G - Duracell, Eureka Fobes, Usha Sriram & regional brands like Preethi, Ultra, etc.
✓ Products Handled: Impulse ( Battery, CFL, Accessories), Kitchen Appliances ( Mixer Grinders, Blenders, Toasters, OTG, Rice cooker) Electricals Products ( coolers, Fans, Geysers, Heaters) Personal Care ( shavers, Hair Dryers, Grooming Kit) Digital ( Printers, Computer Accessories, Mouse) Stationary (Natraj Pencils, Fabir Castle, Camlin) Toys ( imported Toys CHAD Valley, Hot Wheels, Barbie's etc) Kitchen Ware ( Melamine, Glass utensils, Steel utensils) Dinning ware (Dinning mates, dinning covers, Dinner sets, Napkin sets) Kitchen tools, cutleries etc
✓ Designed New Tools for Measuring Performance, Sales Promotion, Standardizing Displays, Designed fixture for impulse sku's & Cash till display, Also designed Edutainment Display fixture with Eveready for Batteries, CFL & Torches.
Post graduate diploma in Marketing & IT
✓ Bachelor of Business Administration in Marketing from Prestige Institute of Management & Research, Indore (affiliated to DAVV) in 2003-06.
