Ankush Paliwal

Managed a cross-functional team of media planners, digital marketers,
e-commerce specialists and marketplaces specialists driving
collaboration and ensuring alignment with business objectives.
Oversaw media buying across digital channels (e.g., SEM, Social Media,
Marketplaces & Quick Commerce) ensuring cost-effective placements
and high ROI.
Optimized e-commerce platforms, enhancing site functionality, user
experience, and conversion rates.
Developed and maintained key partnerships with digital platforms (e.g.,
Google, Facebook), securing favorable terms and staying at the
forefront of digital trends.
Implemented data-driven decisions using analytics tools to track
campaign performance, adjusting strategies to achieve optimal results.
Managed annual media and e-commerce budgets, ensuring efficient
resource allocation and exceeding ROI targets.

Built and managed profitable paid advertising campaigns across
Google, Facebook, Bing, and LinkedIn to drive lead generation and
branding for clients across multiple industries.
Created and executed tailored media plans aligned with client
requirements, optimizing for maximum ROI within budget constraints,
improving reach, and increasing frequency for brand visibility and lead
generation.
Led the implementation, management, optimization, and reporting of
PPC marketing campaigns targeting audiences in India and the GCC
region, delivering consistent performance improvements.
Analyzed site activity and campaign performance using Google
Analytics, identifying key insights to refine strategies and improve
outcomes.
Managed and mentored a team of 5 members, ensuring alignment
with business objectives and fostering collaboration.
Developed relationships with publishers to secure high-quality leads
for clients.

Managed end-to-end PPC campaigns across Google, Facebook, and
Bing, driving client acquisition and lead generation for industries such as
education, real estate, retail & FMCG, App based.
Conducted keyword research, wrote ad copy, and optimized bidding
strategies to enhance campaign performance, leading to improved
conversion rates and lower cost-per-lead (CPL).
Developed detailed performance analysis reports, identifying key trends
and providing actionable insights to improve ROI for clients.
Collaborated with cross-functional teams to align digital strategies with
overall client goals, ensuring cohesive messaging and strong campaign
execution.
Monitored and adjusted campaigns in real-time based on performance
metrics, improving efficiency and maximizing media spend.

Built and managed successful paid advertising campaigns for Google
Ads and Facebook, driving lead generation and site traffic.
Developed keyword strategies, wrote ad copy, and optimized Google
Ads campaigns to maximize conversions.
Prepared and presented performance analysis reports, providing
actionable insights and recommendations.
Monitored website performance using Google Analytics and made data
driven adjustments to improve campaign results.

Managed and optimized PPC campaigns across Google and Bing for
clients in Canada, USA, and the UK, handling large accounts with
thousands of keywords.
Generated keywords, wrote ad copy, managed bids, and optimized
landing pages, achieving high conversion rates.
Delivered content marketing strategies using Outbrain to enhance
campaign performance.

Set up Google Ads accounts and developed SEM strategies to increase
client sales and website traffic.
Structured ad accounts, created relevant ad copy, and monitored
performance through detailed analysis reports.
Worked closely with account managers to drive more leads and improve
client campaign results through regular consultations.

Conducted site analysis, keyword research, and link-building
assessments to improve search rankings.
Performed on-page and off-page optimization, maintaining maximum
effectiveness while adhering to deadlines and budget constraints.
Kept up-to-date with search engine trends, algorithm changes, and
SEO best practices.