Anmar Abbas

Marketplace, ecommerce flower industry, B2B
B2B floral online marketplace, connect global growers to flower shops
& businesses in one click of a button. (floranow.com)
BigQuery Data Pipeline
consolidate all company data from App, Web and server including
(Transaction, Incidents, supply & logistic, Customer Care, Stock, Financial) data into BigQuery then clean, prepare and run ad-hoc SQL
queries to answer complex business questions and help teams to
make critical decisions. (Cohort analysis, Buyer segmentation, Basket
analysis, Forecasting, daily sales performance ...)
Product Analytics (web & App)
Tracking and Tag Management Plan with implementation via (GA4 &
GTM) to track sign up flows and purchase funnel. including (login,
purchase, add_to_cart, view_item, view_item_list, view_promotion,
select_promotion ...) this events helped our product team to Find
bottlenecks in sign up flows and purchase funnel and remove product
friction

• Full paid traffic and customer acquisition strategy.
• Campaign planning, Setup, structure, and management.
• conversion tracking and Advanced retargeting.
• Implement, develop and administer Google Analytics and Google Tag Manager to effectively track and analyze the website, lead, product, and marketing activities.
• Perform in-depth analysis and build, improve, and maintain reports and dashboards ranging from high-level executive summaries to in-depth metric specific analyses to monitor the performance of our websites, marketing channels, social media, and content.
• Collaborate with internal teams to ensure best practices in metrics and data based decision-making are being adopted.
• Learns new technologies & methods to keep the company's practices evolving