Anmol Shetty

Managed CRM campaigns for a 20M+ user base, contributing to 80% of CRM driven orders through targeted
push notifications.
Increased campaign CTR by 15% through segmentation, A/B testing, and performance tracking.
Built and automated personalized journeys in Clevertap (onboarding, cart abandonment, win-back), improving
day-30 retention by 10% and reducing churn.
Executed festival & event driven campaigns (Christmas, Republic Day, BIG sale), generating a 12% uplift in
weekly revenue.
Partnered with product & category teams to launch real-time trigger campaigns (back in stock, liquidation, repeat
purchase nudges), driving a 9% increase in order frequency.
Improved average order value (AOV) by 7% through targeted upsell and cross-sell campaigns.
Drove cross-functional alignment across tech, data, and creative teams to ensure scalable CRM strategy execution.

Managed a ₹25 Lakh (~AED 110K) monthly ad budget, acquiring 3, 000+ new customers monthly at a CAC of
₹833.
Reduced Advertising Cost of Sale (ACOS) from 80% → 40% by optimizing Google Ads & Meta Ads.
Partnered with Amazon & Zepto marketplace teams to run acquisition campaigns, achieving an average 25%
ACOS through targeted optimizations.
Delivered a 20% uplift in ROAS through targeted keyword bidding, audience segmentation, and creative testing.
Drove brand awareness by onboarding Kareena Kapoor Khan as brand ambassador, achieving a 75% View
Through Rate (VTR) across YouTube, Google, and Meta campaigns.
Streamlined campaign reporting processes, cutting manual reporting time by 8+ hours/week.
Optimized landing pages for seamless performance and user experience.