Anna Sementsova

Assessing and developing opportunities while strengthening local and international cross-practice and cross-business services cooperation.
Building & promoting long lasting clients relationships by collaborating and understanding the needs. Maintaining and expanding the database of prospects for the organization.

Expanding New Generation, Premium and VFM products portfolio by increasing market share and brand awareness. Providing full “inside out” experience via 360Marketing.

• Managed FMCG business in over 1000 accounts.
• Defined strategic vision of contents creation, execution and dissemination strategies aligned with brand equity, platform relevancy and consumer targeting for key products launches.
• Spearheaded New Generation product launch in the U.A.E. and delivered outstanding target audience reach through 360 brand activations.
• Accelerated development of new cooperation strategy between Trade department and Distributor that improved operation in all areas of complex system.
• Successfully negotiated and secured profitable for BAT a rental contract with a key vendor and reduced company’s cost by 98%. Effort led to topped by 43% SC/SOB targets, consumer retention and first-to-market position with the new brand’s offering.
• Consolidated functions while maintaining efficiency levels in Activations by reassigning Brand Ambassadors and supervisors and creating the most optimal Journey Plans in line with target audience and logistics.
• Participated in the regional project launch for Dunhill Capsule in 2018.
• Managed CPM, budgets, operational plans, annual business reviews and reporting on overall progress.
• On many occasions been complimented by the Top management for all the projects handled: Formula 1 Abu Dhabi Grand Prix 2016-2019, Fashion Forward Dubai 2016-2018, World Cup 2018, Sole DXB.
• Established strong business relationship with clients, constructive with stakeholders and productive with peers.
• Dynamically integrating in CSR and social development activities.

Demonstrated comprehensive partnership building strategies, marketing and events project management.

• Identified and pursued leads to secure high value sponsorship deals for the UAE FA. Negotiated contractual agreements with Abu Dhabi Sports TV, Al Hilal Bank, Adidas, Toyota, Borouge, Al Ain Water.
• Proactively sourcing sponsors, selecting and qualifying prospects, face to face meetings, building relationships and leading negotiations through successful acquisition.
• Developing strategies, balanced FA’s objectives, including the delivery of contractual rights and obligations.
• Alignment of TV broadcasting rights for all UAE FA events and matches.
• Reviewed tactical decisions for promotional offerings in core with emerging markets (product structure, pricing, campaigns, target segment).
• Handling of various marketing activities from Venue branding for the UAE National and Olympic Teams matches to coordinating agencies in relation to FA’s commercial programs.

Marketing Coordinator/Auxiliary Events
FIFA World Cup U 17/ 2013, Abu Dhabi
Pursued performance development across all aspects of events operations including marketing communication and campaigns, media optimization, customer analytics, customer service & retention.

• Supported FIFA and FIFA Partners programs. Reported to the LOC Marketing Director.
• Fulfilled remarkable Marketing aspects of the Opening and Closing Ceremonies. Supported the implementation of Emblem and Mascot Launch.
• Overseen the Youth Program related activities. Trained LOC Venue coordinators, activation of the Fan Zones.
• Coordinated with the Merchandising regarding the Premiums.
• Actively participated in the FIFA event management meetings and workshops.
• Planned and organized Official Draw for the UAE Football Academies.
• Worked closely with the marketing team to develop social media campaigns to achieve goals. Analyzed social media reports.
• Supported Protocol team in handling VIP visits and ceremonies.

• Planned and built annual marketing plans and ensured alignment with brands’ strategies. Positioning and differentiating luxury brands within portfolio (Franck Muller, Cvstos, Ulysse Nardin, Pasquale Bruni, Perrelet, Bell & Ross, Linde Werdelin, Chronoswiss, Porsche design, Montegrappa, Pasquale Bruni, Armin Strom, Qlocktwo, AWI, Cvstos, Devon) adapting the luxury brand strategy to target market.
• Provided full admin and business support to the President.
• Established long term partnerships with global and regional partners.
• Managed relationship with brand principals on matters relating to product launches, marketing campaigns, offerings and events.
• Overseen the distribution channels (retail stores, online platforms) and ensured timely orders, replenishment, locations and presence.
• Supported project managers in relation to new store opening/renovations.
• Ensured effective communication among area and store managers. Lead the boutiques to success and over achieved annual sales targets. (2010-2012).
• Participated in the Trade Shows and Exhibitions BASELWORLD, SIHH, WPHH.
• Identified team members with potential for development and growth and worked closely with HR on effective development and succession plans.

• Implemented operational matters for boutique opening from scratch.
• Established strong relationship with clients. Drove loyalty and sales.
• Identified opportunities to elevate client’s experience through personalized, premium, high-touch service.
• Entered and processed orders and provided follow up on ordered items.
• Performed inventories, transactions, reported directly to Paris office.
• Merchandised departments: Watches, Jewelry, RTW, Leather Goods.
• Held acute understanding of Dior Heritage and products categories and collections, proactively storytelling with clients, team briefing.
• Participated in organizing Brand’s trunk and fashion shows.