Anna-Sophia Nielsen

An integral member ofthe operations team for a hospitality group specialising in luxury dining, international sporting events, corporate gatherings, and a high-end leisure project. I contribute to the groups diverse portfolio in Dublin by supporting brand development, content creation, and campaign execution. This role extends to overseeing the operational and marketing aspects ofa new luxury fitness studio, leveraging my prior experience in the boutique fitness industry to shape its launch and ongoing management.

Key Responsibilities:

Day-to-Day Management
Task Prioritisation. Adapt to shifting priorities, managing a balance between long-term brand projects and immediate operational needs.
Acting as a key liaison between marketing and operations to foster seamless communication and execution.

Operations:
Develop and implement standard operating procedures (SOPs) for the front of house staff, studio classes, and day-to-day operations to ensure consistent and high-quality service delivery.
Contributing to the operational setup for a new boutique fitness studio, managing supplier relationships, sourcing essential products, negotiating pricing, and ensuring quality control.
Leading onboarding sessions for Mindbody business management & CRM software, training staff to streamline scheduling, member management, and payment systems.

Project Launch and Studio Marketing:
Partnering with the extended marketing team to develop a comprehensive marketing plan, including website creation, pre-launch social media teasers, and on-site branding.
Conduct competitor research and monitor industry trends to inform content planning and strategic adjustments.
Maintain strong relationships with suppliers, managing procurement and logistics to align with the brand’s high end positioning.
Conduct regular site visits with shareholders to track construction progress and provide actionable recommendations to meet project goals.

Overseeing daily operations at Perpetua Fitness, focusing on enhancing customer experience, managing accounts, and driving team performance. I played a key role in strategic decision making to maintain service excellence and operational efficiency.

Key responsibilities:

Developed and implemented SOPs to optimise workflows and ensure consistent, high-quality service delivery.
Built strong client relationships, upselling training packages, converting trial members to full memberships, and maintaining high retention through tailored follow-ups.

Recruited, trained, and managed staff, conducting performance evaluations to foster a high-performing team.
Conducted facility tours, promoted memberships, and supported marketing initiatives, including influencer outreach, content creation, and event planning.

Utilised Mindbody business management and CRM tools to manage communications, send marketing emails and newsletters, and drive sales, engagement, and retention. Pulled reports to analyse sales performance and target customers effectively with personalised marketing emails.

I oversaw inventory management, tracked performance metrics, and created reports using Excel and Word.
Contributed insights during weekly management meetings to drive operational improvements and business growth.

Key responsibilities:
• Oversaw daily store operations, including opening and closing procedures, cash handling, and stock monitoring, ensuring smooth and efficient workflows.
• Supervised and supported junior sales staff, delegating tasks and providing guidance to maintain high service standards and efficiency.
• Actively contributed to visual merchandising, creating attractive and customer-focused displays to drive sales and enhance the shopping experience.
• Delivered exceptional customer service, addressing enquiries and resolving issues promptly to ensure customer satisfaction and loyalty.
• Utilised consultative sales techniques to identify customer needs, provide tailored product recommendations, and upsell services, consistently exceeding sales targets.
• Monitored inventory levels, ensured timely restocking, and minimised stock shortages to maintain product availability and maximise sales opportunities.
• Compiled and analysed daily sales reports, providing actionable insights to management and contributing to meeting KPIs.
• Actively contributed to achieving and surpassing sales goals by fostering a positive team culture.

Key Responsibilities:
• Managed sales staffand daily store operations, including opening/closing procedures and delegating tasks to ensure smooth workflows.
• Prepared and submitted weekly trade reports and KPIs to the area manager, tracking performance against targets and identifying opportunities for improvement.
• Drove sales performance by engaging with customers, identifying their needs, and upselling services to increase average transaction value.
• Monitored inventory levels and ensured adequate stock availability on the sales floor to enhance customer convenience and minimise shortages.
• Conducted routine visual merchandising to maintain clean, attractive, and well-organised product displays.
• Actively contributed to achieving and exceeding store sales targets through effective team management.

• Handling customer enquiries regarding internet and television issues, addressing their needs, scheduling maintenance or redirecting queries to the relevant department.
• Maximized customer satisfaction by resolving service issues promptly.
• Built rapport with customers through courteous and professional communications.
• Served as point of escalation for complex customer issues, capturing timely resolution to drive client retention.
• Managed multiple customer inquiries per day in fast-paced center.
• Kept detailed records of customer interactions for future reference.

• Responding to client calls, coordinating appointments, handling prescriptions, and overseeing the schedules of multiple vets, including those on-call and in surgery.
• Handled incoming telephone calls, taking accurate messages and relaying to personnel to support timely communication.
• Delivered polite, professional customer service to enhance business reputation through positive first impressions.