Anna Lynn Yngcong, General Manager Operations

Anna Lynn Yngcong

General Manager Operations

Illuminations Centre DMCC, Dubai, UAE | IlluminationsWorld Holding ADGM, Dubai, UAE

Location
United Arab Emirates
Education
Bachelor's degree, Computer System Design and Programming
Experience
17 years, 1 Months

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Work Experience

Total years of experience :17 years, 1 Months

General Manager Operations at Illuminations Centre DMCC, Dubai, UAE | IlluminationsWorld Holding ADGM, Dubai, UAE
  • United Arab Emirates - Dubai
  • March 2018 to March 2024

SPECIALIZATION : Business Development, Budget preparation, Staffing, Procurement Creating Implementation of Policies, Sales/Telesales & Business operation Management, Investment, Development of Strategic Plans, Project Monitoring, Human resource management, General Management
INDUSTRY : Holdco (SPV), Professional Training & Development, Retail, Corporate Events, Health & Wellness

Responsibilities:
• Lead and manage overall General Operations across all branches.
• Reports directly to the CEO/Founder of the company and manages a team comprising Managers, Senior admins, and Training Executives.
• Develop strategies to improve overall quality and productivity of the Employees by evaluating the performance of all staff.
• Oversee organization procedures including legal and safety requirements and provide directions and guidance to all employees in their assigned job responsibilities.
• Responsible for leading and managing the entire day-to-day operations of the company and main point of contact for any queries or obstacles.
• Oversee the preparation of reports and proofreading all documents before submission.
• Schedule regular team meetings to discuss KPI progress, issues, and recommendations.

• Develop and enforce policies and procedures to maintain high-quality standards and regulatory compliance in line with the company SOP.
• Ensure renewal of company licenses and annual regulation filings.
• Responsible for identifying and understanding organizational needs by analyzing required positions and associated hiring budgets.
• Oversee and assist the HR and Training department in the hiring process, onboarding, service and product training, CRM navigation, and setting performance goals.
• Continuously enhancing the processes by working on management tools and integration aims to streamline operations and best serve the business needs both in the long and short run. This involves identifying and deploying the right tools to ensure that multiple systems work together seamlessly.
• Manage general and administrative budgets, and ensure accurate and timely reporting, while also overseeing office maintenance to maintain its condition and arrange necessary repairs or renovations.

• Taking an active role alongside the Owner, Partners, and Investors in assessing the progress of the growth plan for both short and long-term goals.
• Proactively flag any business risks identified and suggest correctives actions to rectify.
• Develop, recommend, and implement strategies and processes to improve, streamline and optimize company speed and operations.
• Monitor financial and operational data to help with yearly budgeting and planning.
• Investigate issues affecting group operations, prepares reports and helps correct problems.
• Managing direct procurement processes, including supplier sourcing, evaluating cost, and payment terms negotiation, purchasing and logistics.
• Maintaining advantageous relationships with suppliers and managing disputes.
• Forecasting to predict future demand for retail products and purchase requisitions.
• Ensuring procurement needs are met by collaborating with internal departments.
• Coordination with Retail team and finalizing purchase details and approving purchase requests and purchase orders.

Business Development & Sales/Telesales Manager at ILLUMINATIONS CENTRE DMCC
  • United Arab Emirates - Dubai
  • March 2016 to March 2018

SPECIALIZATION : Client Communications & Negotiation, Data Analysis & Project management, Development of Strategic Plans, Problem Solving, Sales Strategy, Growth & Expansion, Budget Forecasting. Planning, Event Preparation and logistics, Hiring & Staffing
INDUSTRY : Professional Training & Development, Retail, Corporate Events, Health & Wellness

Responsibilities:
• Create and execute appropriate strategic plans to bring in more business.
• Oversee projected financial accounts in each Project.
• Authorizing Payments & Monitoring Correspondence with Vendors.
• Give accurate information to potential and current clients regarding the services available, offering a range of options appropriate to the client.
• Formulate business proposals according to customers' business needs.
• Developed new ideas to grow business and enhance profitability and revenue.
• Ensure appropriate and Timely delivery of service.
• Endorse Delegate Sales task to the Sales Team & Coordinator.
• Coordinate and manage paid marketing campaigns on different platforms and oversee results to deliver maximum ROI.

SALES|TELESALES MANAGER

• Monitors sales team performance, providing effective training to help reach revenue, profit targets, and ensure all KPI's are being met.
• Supervise and manage a team of Telesales representatives.
• Develop and implement sales strategies to achieve sales targets and objectives.
• Monitor and evaluate sales performance metrics, such as call volume, conversion rates, and revenue generated.
• Conduct regular performance evaluations and provide constructive feedback to team members to improve their sales skills and performance.
• Evaluate sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
• Developed and customized sales pitches to target specific customer personas.
• Grew annual revenue by 40% with targeted sales and marketing strategy.
• Ensure that all sales administration and customer service activities run smoothly.
• Effectively handles client meetings and account management tasks, to improve sales team efficiency.

FRANCHISING|PARTNERSHIP SERVICES

• Handle Lead Generation Process for Potential Franchisee and do follow up calls to accelerate process.
• Contact Lead & Set Up Meeting with the Client & Owner.
• Send Information Email Presentation via lead generation process.
• Coordinate meetings between Consulting Company & Illuminations.
• Draft initial documents for franchisee.
• Finalized with company lawyer and proofread all drafted legal documents and agreements including payments and deposits.
• Incharge of overseeing and assisting in Company setup & Business formation process with PRO.
• Oversee bid process for submission of proposals from construction companies and Negotiate on the proposed quotation.
• Assisting franchisee from company setup to operational stage.

HIRING ANG STAFFING

• Hold discussions with the Owner or Branch Manager to establish the criteria for candidate qualifications.
• Work with other departments to ensure that recruitment efforts align with the organization’s goals.
• Tracks the budget for hiring.
• Prepares the draft of job descriptions and criteria for applicants.
• Publish job ads on careers pages, job boards and social media.
• Screen resumes and job applications.
• Monitor and track applicant flow.
• Conducts initial Interview and provide shortlists of qualified potential hires.
• Assess applicants’ relevant knowledge, skills, soft skills, experience, and aptitudes.
• Prepare candidates before final interviews with owners.
• Create offer letters and manage paperwork for new hires.
• Ensure that all employment laws and rules are followed.
• Prepare job offers and negotiate pay and working conditions.
• Provide support and guidance during the onboarding process.
• Endorsed the qualified candidate to Training manager and monitor the completion of required training.

Senior Sales Executive | Coordinator at ILLUMINATIONS CENTRE DMCC
  • United Arab Emirates - Dubai
  • March 2015 to March 2016

SPECIALIZATION : Sales & Customer service, Sales department marketing and Support, Telemarketing
INDUSTRY : Professional Training & Development, Retail, Corporate Events, Health & Wellness

As a Senior Sales Executive at Illuminations, I am dedicated to driving sales pitches to clients, both in front-end and back-end capacities, to ensure they avail themselves of our offered services. In addition to my sales responsibilities, I actively assist in daily administrative tasks, ensuring smooth operations within the center such as:

Responsibilities:
• Provide direct customer services by informing them of products and services that we offer.
• Boost sales through lead generation by reaching out to clients via cold calling, messaging platforms, and utilizing CRM (Customer Relationship Management) systems.
• Identify prospects and key decision makers through cold calling & customer referrals.
• Maintains accurate records and reports of the total number of sales made, potential and existing customers, as well as sales KPI.
• Assisting newly recruited or less experienced Sales Representatives in answering technical questions posed by customers.
• Build relationships with corporate clients and individual customers to ensure a continuous flow of sales revenue.
• Generate invoice process orders and records transactions accurately.
• Achieved and exceeded sales targets in line with client growth across all products and services.
• Proactively follow-up prospective customers to increase sales.
• Delivers outstanding after-sales care through regular communication with customers.
• Tailors sales approach to meet individual client needs, nurturing meaningful relationships to drive revenue.
• Increased revenue through upselling and consistent contract renewals.
• Qualify prospects to determine future sales possibilities and improve conversion efforts.

My commitment to providing exceptional customer service means that I prioritize client satisfaction above all else, striving to create a positive and fulfilling experience for each individual who walks through our doors. With a blend of sales expertise, administrative proficiency, and a passion for customer care, I play a vital role in supporting the success and growth of the company.

Sales and Marketing Coordinator at Golden Group of Companies
  • United Arab Emirates - Dubai
  • August 2014 to March 2015

SPECIALIZATION : Sales and marketing Support, Telemarketing, Business Development
INDUSTRY : General Trading, Metal and Waste, Car Washing, Cleaning Services

As a Sales and Marketing Coordinator, I am the support between our sales and marketing teams, ensuring seamless collaboration and execution of strategies to drive business growth. My role encompasses a diverse range of responsibilities, from developing innovative marketing ideas to supporting sales efforts with targeted materials and insights. I thrive in dynamic environments, where I leverage my strong communication skills to liaise effectively with internal teams and external partners. With a keen eye for detail and a passion for driving results and overall success of the company.

Responsibilities:
• Markets products and services by implementing social media marketing and ads campaigns, tracking sales data, maintaining promotional materials and database and coordinates directly to sales department.
• Implement marketing campaigns, analyze sales forecasts, prepare strategies, plans, and objectives, organize promotional presentations, update calendars.
• Get promotional materials ready by coordinating requirements with graphics team.
• Prepares sales reports by collecting, analyzing, and summarizing sales data and submitting them directly to the General Manager and CEO.
• Plans Client meetings and site visits by identifying and coordinating all requirements to the operations manager and by establishing contacts and preparing the schedules.
• Monitor budgets by comparing and analyzing actual results with plans and forecasts and preparation of proposals.
• Maintained ongoing client communications and responded to issues or concerns.
• Supports sales and marketing teams by developing and maintaining sales tools.
• Provides management and leadership expertise to coordinate sales efforts, leading a successful, engaged, and motivated team to exceed departmental goals by 30%.
• Utilized expert active selling techniques to effectively negotiate and close sales per month.

Brand Ambassador (Sony Mobiles UAE) at INNOVATIONS GROUP
  • United Arab Emirates - Dubai
  • August 2012 to August 2014

SPECIALIZATION : Retail Sales, Brand Promotions, Product Knowledge
INDUSTRY : Recruitment, Staffing

As a Sales Brand Ambassador for Sony Mobile in the UAE region, I am one of the embodiment of Sony's commitment to innovation and excellence in mobile technology. With a deep understanding of Sony's products and their unique features, I am dedicated to showcasing the unparalleled quality and performance of Sony mobile devices to customers across the region. Through engaging presentations, demonstrations, and personalized consultations, I strive to connect with consumers on a meaningful level, addressing their needs and demonstrating how Sony's mobile solutions can enhance their lives. Whether it's highlighting the latest advancements in camera technology, the seamless integration of entertainment features, or the sleek design and durability of Sony smartphones, I am passionate about conveying the value and superiority of Sony products. With a focus on building lasting relationships and delivering exceptional customer service, I am committed to driving sales growth and brand loyalty for Sony Mobile in the dynamic and diverse UAE market.

Responsibilities:
• Promote In person sales and services to
customers.
• Respond to customer needs and requirements.
• Demonstrate and explain products features and benefits to persuade customers to Purchase and close the sale.
• Identify interested and qualified customers to provide them with additional information.
• Selling products being promoted and keeping records of sales.
• Learn about competitors' products and consumers' interests and concerns to answer questions and provide more information that is complete.
• Act as a role model to provide professional, positive brand representation.
• Offers samples and distributes marketing materials to engage buyers.
• Builds rapport with new and existing customers to boost client retention.
• Set up displays with expert visual merchandising strategy to boost sales.
• Understood customer needs and preferences to highlight product features.
• Restocks product displays and pricing information to drive sales.
• Builds positive customer relationships, using interpersonal skills and natural charisma to engage in conversation.

Senior Data and Research Analyst at CALLBOX INC.
  • Philippines - Iloilo
  • October 2008 to July 2012

SPECIALIZATION : B2B & B2C Lead Generation, Campaign Analysis, Quality assurance, Data Profiling, Data Testing.
INDUSTRY : Call Center | BPO (Business Process Outsourcing)| B2B Lead Generation for (IT, Software, financial, Commercial, Medical and Banking Companies)

As a Senior Data Research Analyst at Callbox Inc., I worked on a comprehensive data research initiatives, specializing in data mining, list analysis, and list building to support the global operations of our branches worldwide by:

Responsibilities:
• Responsible for gathering, structuring, and analyzing data and providing recommendations to management.
• Worked closely with different departments to understand their data needs and propose strategic plans for target market based on data insights for clients in USA| AUSTRALIA|HONGKONG.
• Generate Business Data's for B2B and B2C through Salesgenie and Hoovers.
• Documents processes and procedures to streamline operations and reduce errors.
• Managing master data, including creation, updates & provide QA of imported data.
• Perform data quality tasks to confirm and validate lead quality.
• Research Online lead generation sources to self-prospect quality leads.
• Executing a feedback mechanism to ensure lead quality is being fed back from sales into future lead acquisition efforts.
• Provide technical expertise in data storage structures, Profiling, data mining, data cleansing and form filling.
• Assessing tests and implementing new or upgraded software.
• Communicates with Team Leaders and Account Managers to understand and document the Sales and department objectives.
• Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured.
• Coordinates workflows to junior researchers and statistical assistants.
• Analyze Sales department issues to assess productivity and suggest solutions.
• Enters data onto various databases with consistency and accuracy.

Leveraging advanced analytical tools and methodologies, I meticulously sift through vast datasets to extract valuable insights, optimizing business processes. My role is pivotal in ensuring the availability of accurate, up-to-date, and targeted lists that empower our teams to effectively reach and engage with prospects, driving growth and success across all branches of the company.

Sales Representative | Customer Service (Inbound & Outbound) at CALLBOX INC.
  • Philippines - Iloilo
  • October 2006 to April 2008

SPECIALIZATION : Lead Profiling, Appointment Setting, Technical Support
INDUSTRY : Call Center | BPO (Business Process Outsourcing)| B2B Lead Generation for (IT, Software, financial, Commercial, Medical and Banking Companies)

As a dynamic sales specialist and customer service agent, I excel in handling outbound sales calls with finesse and expertise.

Responsibilities:
• Present, promote and sell products/services to existing and prospective customers.
• Achieve monthly sales targets and KPI's monthly through cold Calling, negotiations and selling skills.
• Receives and handles Inbound and outbound sales calls.
• Proactively follow up leads generated by the account managers.
• Generate Leads and Prospects for B2B Businesses.
• Determine eligibility of the customer by proactively asking questions and building rapport.
• Assisting customers by explaining procedures, answering questions and providing information.
• Follow up with leads and existing clients to provide more information, address concerns, and nurture the relationship.
• Manage the sales pipeline and progress, including updating CRM systems, tracking leads, managing tasks and deadlines.
• Attend monthly meetings with the Account Managers to update information and discuss any issues.
• Resolved customer concerns promptly to maintain satisfaction.
• Reaching out to prospective customers and warm leads to establishing friendly, professional relationships.
• Set up appointments with potential and current customers to discuss new products and services.
• Built rapport with new and existing customers to boost client retention.
• Contacts satisfied customers to offer additional services.

With a proven track record of exceeding targets and delivering exceptional customer satisfaction, I thrive in fast-paced environments where adaptability and resilience are essential. Backed by comprehensive product knowledge and a passion for delivering results, I have been always committed to driving revenue growth and elevating the customer experience at every opportunity.

Education

Bachelor's degree, Computer System Design and Programming
  • at AMA Computer Learning Center ACLC
  • March 2007

Specialties & Skills

Professional Staffing
Operation
B2B Sales
Analytical Skills
BUSINESS PROPOSALS
RESEARCH
BUSINESS DEVELOPMENT
CUSTOMER SERVICE
LEADERSHIP
OPERATIONS
PROCESS IMPROVEMENTS
REGULATORY COMPLIANCE
BUSINESS OPERATIONS
MANAGEMENT
CAPACITY MANAGEMENT

Languages

English
Expert

Training and Certifications

Retail Storm Training Academy (Training)
Training Institute:
Sony Mobile Communications
Date Attended:
February 2013
Retail Storm Training Academy 2.5 (Training)
Training Institute:
Sony Mobile Communications
Date Attended:
September 2013
Retail Storm Training Academy 2.0 (Training)
Training Institute:
Sony Mobile Communications
Date Attended:
September 2013
AutoCAD Basic (Certificate)
Date Attended:
June 2020