Anne-Maud Boyard, Global Marketing Director - CCS

Anne-Maud Boyard

Global Marketing Director - CCS

ORIFLAME

Location
United Arab Emirates - Dubai
Education
Master's degree, International Business
Experience
11 years, 6 Months

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Work Experience

Total years of experience :11 years, 6 Months

Global Marketing Director - CCS at ORIFLAME
  • United Arab Emirates - Dubai
  • January 2013 to June 2014

Global Colour Cosmetics Marketing Director
Oriflame Cosmetics
Jan 2013 - Present (1 year)Stockholm Sweden / Dubai UAE
Oriflame is today one of the fastest growing beauty companies selling direct. Present in 61 countries, of which market leader in more than half. Oriflame offers a wide range of high-quality beauty products as well as a unique opportunity to join the sales force and start your own business.

- Employees Responsible: 10
- Direct Reports: 4

Responsibilities

- Team Management & Leadership
- Global Marketing Strategies & Brand Management
- Product Development

Regional Marketing Director at Oriflame Cosmetics Asia
  • Thailand
  • January 2012 to December 2012

Oriflame is today one of the fastest growing beauty companies selling direct. Present in 61 countries, of which market leader in more than half. Oriflame offers a wide range of high-quality beauty products as well as a unique opportunity to join the sales force and start your own business.

- Employees Responsible (Asia Regional Office): 43
- Direct Reports: 5
- Reporting to: VP Asia

Responsibilities
- Team Management & Leadership
- Margins optimization
- Regional Marketing strategies (including catalogue planning, forecasting, pricing and analysis, layout development as well as marketing, sales and branding support)

Achievements
- Pricing, Forecasting, Catalogue Margin ownership regionalization
- Regional Marketing Endorser during conferences - presenting to a public ranging from 500 to 1200 guests
- Strategically revisited the planning of our catalogues to drive sales, activity and profitability

Regional Catalogue Planning Manager – Asia at Oriflame Cosmetics Asia
  • Thailand
  • April 2011 to December 2011

- Employees Responsible (Asia Regional Office): 9
- Direct Reports: 7
- Reporting to: VP Asia

Responsibilities
- Team Management
- Strategic Planning
- Merchandising & Margin management

Achievements
- Margin Gainers/ Drainers analysis to optimize catalogue plans
- Strategically plan key offers by market to drive activity
- Support senior management with strategic planning, communication plans in the absence of a regional marketing director

Regional Marketing Manager at Coty Middle East (JV with Chalhoub Group)
  • United Arab Emirates - Dubai
  • January 2009 to September 2010

Company Profile: Through astute acquisitions and licensing partnerships, Coty Inc. has achieved a leadership position in fragrance and has quickly emerged as a global leader in the world of beauty. Today, Coty is the world’s largest fragrance company with sales of nearly $4 billion for the year ended June 30, 2009

- Employees Responsible (Middle East Regional Office): 2
- Direct Reports: 2
- Reporting to: Senior Division Manager

Responsibilities
- Team Management
- Strategic Planning
- Operational Marketing

Achievements
- Gained 1 point in male deodorant market share between July 2009 and June 2010
- Acquired better understand of customer profile and shopping experience to develop category management
- Revised promotional offer, which lead to an increase in the promo-pack quality and a more profitable C1

Regional Marketing at Fitra International FZE (Chalhoub Group Distribution Company)
  • United Arab Emirates - Dubai
  • January 2008 to January 2009

Fitra is one of the distribution companies of the Chalhoub Group for brands such as Victoria’s Secret, Lanvin, Dsquared2, Cavalli, Ferre, Exte, Bill Blass, Disney, Rampage. The Group was created by Mr. and Mrs. Michel Chalhoub in 1955, the Chalhoub Group is recognized as one of the leading forces in the luxury business in the Middle East. Maintaining its family owned heritage, today the group specializes in the retail and distribution of renowned brands within the sectors of Beauty, Fashion and Gifts.
Representing a portfolio of over 280 luxury brands, a presence in 14 countries and the management of over 350 retail outlets, a passion for building brands is our very essence

- Reporting to: Senior Department Manager

Responsibilities
- Operational Marketing
- Negotiation
- Project Management

Achievements
- Brand Building in successfully launching Dsquared2 brand in the Middle East
- Regional Analysis and set up a strategy to increase Victoria’s Secret business at a regional level
- Brands rationalization and acquisition study

Country Manager (Sales & Development) at Salam - Estee Lauder Middle East
  • United Arab Emirates - Dubai
  • July 2006 to December 2007

- Employees Responsible (Middle East Regional Office): 60
- Direct Reports: 3
- Reporting to: CFO & Regional Sales Manager

Responsibilities
- Sales Management
- Training and Education of a team of 60
- Operations (Marketing, Recruitment, Quality Standards)

Achievements
- Increased the sales force by 50% within a year
- Negotiation of competitive activity plan with retailers that helped increase the TO
- Strategically staffed the key doors to increase turnover in key revenue stores

Regional Merchandising Executive at YSL Beaute Middle East
  • United Arab Emirates - Dubai
  • July 2003 to June 2006

- Reporting to: Regional Marketing Manager

Responsibilities
- Develop new YSL Counter for key doors opening
- Implementation of key animations and launches ensuring maximum visibility and development of new merchandising tools
- Budget, stocks and supplier management

Achievements
- Developed with the help of architect in Paris new YSL counters adapted to the region’s customer profile
- Successfully managed launch of Cinema and M7 Fragrances which contributed to the brand’s increase in TO
- Sourced new suppliers to reduce cost and maximize exposure

Marketing and Commercial Assistant at YSL Beaute Middle East
  • United Arab Emirates - Dubai
  • July 2002 to June 2003

Reporting to: Regional Sales and Marketing Manager

Responsibilities
- Establishment of budgets and forecasts for the set-up of the new direct to retail regional office
- Set up of the logistics department
- Tracking of the implementation of the marketing plan with the regional distributors

Achievements
- Structured the logistics department for the new Regional Office
- Managed the stocks levels and forecasts for the new warehouse

Education

Master's degree, International Business
  • at universite d orleans
  • September 2002

Specialties & Skills

Marketing Strategy
Brand Management
Operational Strategy
Merchandising
Management Practices
MS Word, exel, ppt
Project Management
Time Management
Leadership Development

Languages

English
Expert
French
Expert
Spanish
Beginner