Global Marketing Director - CCS
ORIFLAME
مجموع سنوات الخبرة :11 years, 6 أشهر
Global Colour Cosmetics Marketing Director
Oriflame Cosmetics
Jan 2013 - Present (1 year)Stockholm Sweden / Dubai UAE
Oriflame is today one of the fastest growing beauty companies selling direct. Present in 61 countries, of which market leader in more than half. Oriflame offers a wide range of high-quality beauty products as well as a unique opportunity to join the sales force and start your own business.
- Employees Responsible: 10
- Direct Reports: 4
Responsibilities
- Team Management & Leadership
- Global Marketing Strategies & Brand Management
- Product Development
Oriflame is today one of the fastest growing beauty companies selling direct. Present in 61 countries, of which market leader in more than half. Oriflame offers a wide range of high-quality beauty products as well as a unique opportunity to join the sales force and start your own business.
- Employees Responsible (Asia Regional Office): 43
- Direct Reports: 5
- Reporting to: VP Asia
Responsibilities
- Team Management & Leadership
- Margins optimization
- Regional Marketing strategies (including catalogue planning, forecasting, pricing and analysis, layout development as well as marketing, sales and branding support)
Achievements
- Pricing, Forecasting, Catalogue Margin ownership regionalization
- Regional Marketing Endorser during conferences - presenting to a public ranging from 500 to 1200 guests
- Strategically revisited the planning of our catalogues to drive sales, activity and profitability
- Employees Responsible (Asia Regional Office): 9
- Direct Reports: 7
- Reporting to: VP Asia
Responsibilities
- Team Management
- Strategic Planning
- Merchandising & Margin management
Achievements
- Margin Gainers/ Drainers analysis to optimize catalogue plans
- Strategically plan key offers by market to drive activity
- Support senior management with strategic planning, communication plans in the absence of a regional marketing director
Company Profile: Through astute acquisitions and licensing partnerships, Coty Inc. has achieved a leadership position in fragrance and has quickly emerged as a global leader in the world of beauty. Today, Coty is the world’s largest fragrance company with sales of nearly $4 billion for the year ended June 30, 2009
- Employees Responsible (Middle East Regional Office): 2
- Direct Reports: 2
- Reporting to: Senior Division Manager
Responsibilities
- Team Management
- Strategic Planning
- Operational Marketing
Achievements
- Gained 1 point in male deodorant market share between July 2009 and June 2010
- Acquired better understand of customer profile and shopping experience to develop category management
- Revised promotional offer, which lead to an increase in the promo-pack quality and a more profitable C1
Fitra is one of the distribution companies of the Chalhoub Group for brands such as Victoria’s Secret, Lanvin, Dsquared2, Cavalli, Ferre, Exte, Bill Blass, Disney, Rampage. The Group was created by Mr. and Mrs. Michel Chalhoub in 1955, the Chalhoub Group is recognized as one of the leading forces in the luxury business in the Middle East. Maintaining its family owned heritage, today the group specializes in the retail and distribution of renowned brands within the sectors of Beauty, Fashion and Gifts.
Representing a portfolio of over 280 luxury brands, a presence in 14 countries and the management of over 350 retail outlets, a passion for building brands is our very essence
- Reporting to: Senior Department Manager
Responsibilities
- Operational Marketing
- Negotiation
- Project Management
Achievements
- Brand Building in successfully launching Dsquared2 brand in the Middle East
- Regional Analysis and set up a strategy to increase Victoria’s Secret business at a regional level
- Brands rationalization and acquisition study
- Employees Responsible (Middle East Regional Office): 60
- Direct Reports: 3
- Reporting to: CFO & Regional Sales Manager
Responsibilities
- Sales Management
- Training and Education of a team of 60
- Operations (Marketing, Recruitment, Quality Standards)
Achievements
- Increased the sales force by 50% within a year
- Negotiation of competitive activity plan with retailers that helped increase the TO
- Strategically staffed the key doors to increase turnover in key revenue stores
- Reporting to: Regional Marketing Manager
Responsibilities
- Develop new YSL Counter for key doors opening
- Implementation of key animations and launches ensuring maximum visibility and development of new merchandising tools
- Budget, stocks and supplier management
Achievements
- Developed with the help of architect in Paris new YSL counters adapted to the region’s customer profile
- Successfully managed launch of Cinema and M7 Fragrances which contributed to the brand’s increase in TO
- Sourced new suppliers to reduce cost and maximize exposure
Reporting to: Regional Sales and Marketing Manager
Responsibilities
- Establishment of budgets and forecasts for the set-up of the new direct to retail regional office
- Set up of the logistics department
- Tracking of the implementation of the marketing plan with the regional distributors
Achievements
- Structured the logistics department for the new Regional Office
- Managed the stocks levels and forecasts for the new warehouse