Anoop Vadakkepat

Tata Teleservices Limited Manager -Marketing Branded Retail - Sales and Operations Jan 2005 - June 2018

Had to resign from Tata, due to development of TB in the Brain, which required a Brain operation and subsequent period of rest and medication!The medication is ending in a weeks time, hence the application !

ICICI Prudential Ltd. Unit Manager-Calicut September 2004-January 2005

Dynamic Techno-Medicals Pvt.Ltd., Alwaye, Kerala Area Business Manager-Mumbai Management Trainee April 2002-June2003 April 2001-March2002


Work Activities - Present:
1. Manager - Marketing

ATL Activities
• Press Advertisements

(a) Finalisation of newspapers / editions/spots.
(b) Creative element clearance.

• Radio Campaigns

(a) Creative element design and clearance, to attain local flavour.
(b) Finalisation of radio mix.

• Outdoor Campaigns

(a) Planning on effective media mix of outdoor elements.
(b) Implementation of the planned media mix in conjunction to campaign schedule.
(c) Generate savings in order to enhance the SOV/SOE


BTL Activities
• Retail Merchandising

(a) Implement the common standards to generate customer experience.
(b) Manage merchandising teams, to handle Multi Brand Outlets and Branded Retail Stores.

• Event Management & Local Promotions

(a) Branded Showroom Inaugurations
(i) Generate awareness in locality pre launch.
(ii) Organise events /promotion to generate customer pull to store.
(b) Brand and Product Promotion
(i) Promoter Campaigns.
(ii) Road shows/campaigns.
(c) Brand participation at exhibitions / specific promotions

• Marketing Collaterals /POP Material

(a) Creative clearance, implementation of standardised marketing collaterals across stores.
(b) Generate, clear, implementation of creatives for local level schemes.
(c) Maintaining and implementing creatives inside the branded showrooms.

• General Activities

(a) Marketing budget management and effective utilisation.
(b) Managing general and outdoor Vendors'.
(c) Identifying and uploading new vendors on board, in conjunction with SCM.


Work Activities - Previous:
1. Cluster Manager -Branded Retail

Activities Undertaken
• Managing a team of five company staff (3 CSM's, 2 merchandisers), 26 employees under the roles of the COCO showrooms.
• Overseeing the process of rollout and operationalising the branded franchisee showrooms under the brand True Value Shopee's (TVS) and True Value Hubs (TVH)
• Overseeing the process of rollout and operationalising the company showrooms under the brand TVS and TVH COCO (Company Owned Company Operated)
• Achieving a share of 25 % of the combined prepaid and postpaid cluster sales targets.
• Overseeing the operational parameters: Bill collection, Customer retention, showroom audit, customer complaint resolution and Customer melas.
• Organising tie ups with the predominant local brands to increase sales and brand equity.

Channel Sales Manager -Branded Retail
Activities Undertaken
• Rollout and operationalising the branded franchisee and COCO showrooms under the brand True Value Shopee's (TVS) and True Value Hubs (TVH)
• Achieving a share of 25 % of the combined prepaid and postpaid cluster sales targets.


3. Unit Manager -Calicut

Activities Undertaken
• Recruiting a team of Insurance Advisors.
• Leading the team of advisors to achieve sales target.

4. Area Business Manager-Mumbai

Activities Undertaken
• Setting up the C&F and the distribution network.
• Recruiting and imparting initial training to the Medical Representatives.
• Supervising the Sales activities of 3 Medical Representatives in Mumbai and 1 Representative in Pune.


Special Projects Undertaken:
(c) Comprehensive book on Welcome Tunes.
(d) Customer Interface booklet showcasing the entire range of VAS.
(e) 3 pe 3 Innovation on Outdoor.
(f) Pay Per Flexi Innovation on Outdoor.