Ansh Mansingh

- Portfolio of brands: Levi’s, LC Waikiki, New Yorker, Dockers, Cortefiel
- Regions handled: UAE, KSA, Qatar, Kuwait, Bahrain & Oman
- Plan and develop seasonal marketing strategies based on the business and marketing objectives
- Actively explore innovative ways of stretching brand campaigns via traditional and contemporary media
- Accountable for planning and overseeing yearly marketing budgets of over $15 million for global brands
- Chart out and execute marketing plans for the brands under my portfolio - ATL, BTL and Digital
- Liaise with global principles to ensure brand campaigns are tailored to suit the Middle East market, while reflecting international brand guidelines
- Work closely with influencers to build strategic collaborations and create strong local content
- Work closely with in-house design, visual merchandising and retail marketing teams to implement initiatives
- Work closely with PR, Social Media and Event agencies on execution of plans
- Support the brand teams in achieving sales targets through relevant marketing activities
- Work closely with Mall management teams across GCC

Portfolio of brands: Adidas, Timberland, Columbia, Vans, Arena, Babolat
and Dunlop
 Plan and develop seasonal marketing strategies based on the business and
marketing objectives
 Actively explore innovative ways of stretching brand campaigns via
traditional and contemporary media
 Accountable for planning and overseeing yearly marketing budgets of
close to $5 million for global brands
 Chart out and execute marketing plans for the brands under my portfolio -
ATL, BTL and Digital
 Liaise with global principles to ensure brand campaigns are tailored to
suit the Middle East market, while reflecting international brand
guidelines
 Work closely with in-house design, visual merchandising and retail
marketing teams to implement initiatives
 Work closely with PR, Social Media and Event agencies on execution of
plans
 Video links to few of the campaigns handled:

on building marketing communication strategies
 Negotiated advertising and media-related sponsorship agreements
 Worked on building appropriate go-to-market strategy for UK, Europe,
Middle East and South East markets
 Promoted and marketed the brand through Social Media
 Identified cross-branding opportunities
Worcester Warriors

MBA Business Project Worcester, UK
 Live MBA Business Project to analyze Club’s marketing performance and
propose strategies
 Carried out activities such as market segmentation and competitive
positioning
 Worked on building marketing communication strategy which included
online, social media and event marketing

Successfully worked on building and maintaining productive relationship
with clients from across the globe
 Advised clients on effective marketing and software solutions based on
detailed requirement analysis
 Developed business proposals, responded to RFPs/RFIs and worked on
other presales activities
 Active member of the Brand Promotion team, involved in marketing
campaigns and promotion activities
 Worked on a proposal with the business development team, which won
the organization a $25 million engagement with a major US automobile
manufacturer