Anshif Farhan

Manage Social Media Marketing for four client accounts - content calendars, posting schedules,
audience growth, and engagement analytics.

Execute end-to-end SEO strategies including keyword research, on-page optimisation, technical
website audits, and backlink analysis to improve organic rankings and traffic.

Design all social media visuals and ad creatives - carousels, story graphics, reels thumbnails, and
using Canva, Photoshop, Illustrator, and CapCut Edit short-form videos and reels for social platforms; handle photo retouching and visual enhancement using Lightroom and Photoshop.

Plan and run Meta Ads campaigns - from audience targeting and creative development to budget
optimisation and performance reporting.

Monitor performance across all channels using Google Analytics 4, Google Search Console, Microsoft Clarity, and Meta Business Suite.

Develop data-driven strategies that strengthen brand presence, increase reach, and drive meaningful conversions for Dubai based clients.

Managed and grew official social media pages on Instagram, Facebook, and LinkedIn improving brand awareness, reach, and audience engagement.

Created and designed engaging content including carousels, reels, and ad creatives aligned with
brand guidelines and campaign objectives.

Setup, managed, and optimised performance campaigns in Meta Ads Manager - from campaign
creation to monitoring, A/B testing, and reporting.

Conducted keyword research, on-page SEO, off-page and competitor analysis to improve search
visibility.

Tracked and reported social media KPIs, ad performance metrics, and SEO rankings to the marketing team.